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Apple Asked Microsoft to Stop Laptop Hunters

By - Source: Tom's Hardware US | B 144 comments

Microsoft's Chief Operating Officer Kevin Turner yesterday told attendees at Microsoft's Partners Conference in New Orleans that Apple called his company and told them to stop airing its Laptop Hunters series.

Calling it the "single greatest phone call he's ever taken in business" Turner said that once Apple had lowered the price of its expensive notebooks, its legal team called Microsoft and asked that the commercials not be aired any longer because they had reduced prices.

The whole thing began because Turner was bragging that the Laptop Hunters adverts were actually working. As proof he said the following (full transcript available here):

And you know why I know they're working? Because two weeks ago we got a call from the Apple legal department saying, hey — this is a true story — saying, "Hey, you need to stop running those ads, we lowered our prices." They took like $100 off or something. It was the greatest single phone call in the history that I've ever taken in business. (Applause.)

I did cartwheels down the hallway. At first I said, "Is this a joke? Who are you?" Not understanding what an opportunity. And so we're just going to keep running them and running them and running them.

Unfortunately, right before he let everyone in on the fact that Apple begged them to take commercials off the air, Turner said that the commercials were completely unscripted and that they just asked people their price range, gave them the cash and sent them in to buy a laptop.

Just giving people saying, hey, what are you looking to spend? "Oh, I'm looking to spend less than $1,000." Well we'll give you $1,000. Go in and look and see what you can buy. And they come out and they just show them. Those are completely unscripted commercials.

Hard to believe when you consider Lauren, the subject of the first commercial, was actually an actress.

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Top Comments
  • 36 Hide
    Hanin33 , July 16, 2009 4:48 PM
    brendano257I don't buy it, personally I think that Microsoft is taking cheap shots at Apple with these adds. In one of them a kid is looking for one for "gaming" and he spends under 800$, not possible if this kid is playing anything REMOTELY recent. They have a side up on Apple because Apple relies on loyal customers, Windows relies on stupid customers that they can lure into getting a laptop, regardless of weather or not it will perform well. They use tricks like big HD's and just putting FAST! next to any processor, even though they never top 2Ghz for the most part, and for the most part, they pick on uneducated buyers and get them to believe what they're getting is good.Not to mention, these people haven't even taken their laptops home and REALLY used them yet, how you they know?


    and this is different from what apple does how?
  • 33 Hide
    aracheb , July 16, 2009 4:49 PM
    brendano257I don't buy it, personally I think that Microsoft is taking cheap shots at Apple with these adds. In one of them a kid is looking for one for "gaming" and he spends under 800$, not possible if this kid is playing anything REMOTELY recent. They have a side up on Apple because Apple relies on loyal customers, Windows relies on stupid customers that they can lure into getting a laptop, regardless of weather or not it will perform well. They use tricks like big HD's and just putting FAST! next to any processor, even though they never top 2Ghz for the most part, and for the most part, they pick on uneducated buyers and get them to believe what they're getting is good.Not to mention, these people haven't even taken their laptops home and REALLY used them yet, how you they know?


    man you just screw yourself there, if you see 90% of apple user are 100% technology uneducated, that is the reason they buy macs in the first place. They don't even realize what they are getting, because when you buy a mac, the spec are in a little, very small sticker on one of the remotely seen side of the box. Because almost non of the mac user knows what are those gibberish.
  • 19 Hide
    Parrdacc , July 16, 2009 5:02 PM
    I want to believe it. It does make sense in this economy. Who would pay for Apples, all be it nice looking, overpriced systems when they can get a PC for less? No matter what when money gets tight people are going to go for what they can afford regardless of anything. Besides at least the M$ commercial tend to deal with the price of a PC and not the OS which is what Apple does. OH windows can't do this or that. Well if I have a PC who says I have to run windows. I can run any number of OS's. At least I have the choice on the PC. OH and if I build my PC it will cost me even less then if I bought one and more than likely have better hardware to.
Other Comments
    Display all 144 comments.
  • 2 Hide
    xyzionz , July 16, 2009 4:39 PM
    LOL
  • 36 Hide
    Hanin33 , July 16, 2009 4:48 PM
    brendano257I don't buy it, personally I think that Microsoft is taking cheap shots at Apple with these adds. In one of them a kid is looking for one for "gaming" and he spends under 800$, not possible if this kid is playing anything REMOTELY recent. They have a side up on Apple because Apple relies on loyal customers, Windows relies on stupid customers that they can lure into getting a laptop, regardless of weather or not it will perform well. They use tricks like big HD's and just putting FAST! next to any processor, even though they never top 2Ghz for the most part, and for the most part, they pick on uneducated buyers and get them to believe what they're getting is good.Not to mention, these people haven't even taken their laptops home and REALLY used them yet, how you they know?


    and this is different from what apple does how?
  • 33 Hide
    aracheb , July 16, 2009 4:49 PM
    brendano257I don't buy it, personally I think that Microsoft is taking cheap shots at Apple with these adds. In one of them a kid is looking for one for "gaming" and he spends under 800$, not possible if this kid is playing anything REMOTELY recent. They have a side up on Apple because Apple relies on loyal customers, Windows relies on stupid customers that they can lure into getting a laptop, regardless of weather or not it will perform well. They use tricks like big HD's and just putting FAST! next to any processor, even though they never top 2Ghz for the most part, and for the most part, they pick on uneducated buyers and get them to believe what they're getting is good.Not to mention, these people haven't even taken their laptops home and REALLY used them yet, how you they know?


    man you just screw yourself there, if you see 90% of apple user are 100% technology uneducated, that is the reason they buy macs in the first place. They don't even realize what they are getting, because when you buy a mac, the spec are in a little, very small sticker on one of the remotely seen side of the box. Because almost non of the mac user knows what are those gibberish.
  • 19 Hide
    Parrdacc , July 16, 2009 5:02 PM
    I want to believe it. It does make sense in this economy. Who would pay for Apples, all be it nice looking, overpriced systems when they can get a PC for less? No matter what when money gets tight people are going to go for what they can afford regardless of anything. Besides at least the M$ commercial tend to deal with the price of a PC and not the OS which is what Apple does. OH windows can't do this or that. Well if I have a PC who says I have to run windows. I can run any number of OS's. At least I have the choice on the PC. OH and if I build my PC it will cost me even less then if I bought one and more than likely have better hardware to.
  • 4 Hide
    thearm , July 16, 2009 5:05 PM
    Apple..... Have you no shame with 12% of the market.
  • 12 Hide
    thearm , July 16, 2009 5:07 PM
    DjEaZy... the ad's must be... one month testworking with Apple and OS X, and one month testworking with PC with Vista ... and then i would gladly see the results... don't misunderstand me... i'm a PC user my self... because Apple don't haz an AMD option... but... but wen YOU work with any apple device, YOU can feal the care and that it just works...


    As you can w/ a PC. I have four PC's including my work computer and they all work all day every day.
  • 11 Hide
    Master Exon , July 16, 2009 5:07 PM
    brendano257They have a side up on Apple because Apple relies on loyal customers, Windows relies on stupid customers that they can lure into getting a laptop, regardless of weather or not it will perform well.
    Or, they buy a Windows laptop because everything is made for Windows.

    Quote:
    They use tricks like big HD's and just putting FAST! next to any processor, even though they never top 2Ghz for the most part, and for the most part, they pick on uneducated buyers and get them to believe what they're getting is good.Not to mention, these people haven't even taken their laptops home and REALLY used them yet, how you they know?
    [/quote]
    Quote:


    What exactly do you need more than a 2.0 GHz C2D on a consumer grade laptop for? Are you willing to hurt your battery life and heat dissipation for it? Do you understand that in the laptop market, 2.0GHz C2D actually IS fast?

  • 16 Hide
    Anonymous , July 16, 2009 5:10 PM
    "They have a side up on Apple because Apple relies on loyal customers, Windows relies on stupid customers that they can lure into getting a laptop, regardless of weather or not it will perform well."

    That's one of the most absurd things I've read. Apples relies mostly on the art/photoshop community and users who don't want to know what goes on inside a computer. That is why they are "easier" to use.

    Most people who use a windows os at home use it because that's what they use at work and it's familiar.

    Are there Apple uber geeks out there who tripple boot OS X/Linux/Old Apple DOS? Yes and they know what they are doing. But 99% of Mac users wouldn't know a line of code from an line of iambic pentameter.
  • 6 Hide
    duckmanx88 , July 16, 2009 5:11 PM
    RegulasI would grab the Mac for sure but I am sure I more informed than the average Joe that MS is targeting with these adverts.


    i got an A on my American Pop Culture paper about how people like you buy things just to stand out and see themselves as higher class.

    the commercials display people(i seriously doubt these are unscripted) with certain needs that sometimes a MAC can't handle. the same way a lot of people that do hardcore photo editing and graphic design that prefer to do it on mac's.
  • 4 Hide
    Anonymous , July 16, 2009 5:12 PM
    Regulas: You are an idiot. $1500 for a tiny 13" screen and an Nvidia GPU that will probably fail? Besides, 99% of laptops spend 99% of the time running at 800mhz to conserve power and avoid overheating, that clockspeed means nothing... No laptop can run full load all day everyday at max clockspeed...
  • 14 Hide
    ensigndaniel , July 16, 2009 5:18 PM
    RegulasFirst, let me say I don't believe this story is true no matter how much MS wants it to be.I just saw a new one yesterday and they allowed $1,500, enough to buy a new 2.53 Ghz 13″ Macbook Pro with 4Gb DDR3 Ram, 250Gb HD and Nvidia Gforce 9400M graphics and the little part I love, a automatic backlit keyboard.When the actor stopped at the Mac the comment was something like like Macs are all about looks and don’t have good guts inside.


    The guts are the same. A mid range laptop has a core 2, 3-4gigs of ram, 160-320gb HD, and say an entry level Nvidia 9300m-9400m (ATI 3200 etc). The Mac version costs $1500, vs say a Dell Studio at $800. Thats almost twice the price in "Apple Tax".

    It's true too. An experienced user can get anything out of a windows pc that they can out of a mac, and an entry level user will get all they need out of either.

    In addition, $1500 will put you in the desktop replacement budget range with cards like Nvidia 9800m or ATI 4800 series, which performs in games almost immeasurable better than it's apple counterpart in the same price range. If you aren't playing games, I see it as extremely difficult to justify spending over $1000 on a laptop.

    If OS X was really that great, I'd buy a windows laptop and throw OS X on it. Same hardware, but it really isn't that great. Productivity? Windows XP. Gotta have DX10? Not OS X. Sorry Apple, you lose this round, have fun with that iPhone.
  • 4 Hide
    Marcus52 , July 16, 2009 5:18 PM
    HAHAHA I totally believe some Apple knucklehead did this, it fits right in line with their backward thinking policies.

    As far as OS X being better than Vista - well, don't believe what the monkeys tell you. It's not. If you like the OS to handle things for you instead of allow you to do MORE, then fine, OS X might be for you. Otherwise, go with Vista - better yet, Win 7. Same philosophy as the iPhone compared to the Palm Pre.

    Buy a Linux distro over OS X - which is nothing more than a Linux distro itself, and the most expensive one their is.

    ;) 
  • -9 Hide
    DjEaZy , July 16, 2009 5:38 PM
    thearmAs you can w/ a PC. I have four PC's including my work computer and they all work all day every day.


    ... yea... but YOU feel skilled in the PC area... i imagine YOU know, what to do, when some errors appear and how to solve them? but what about a novice user...
  • 6 Hide
    Anonymous , July 16, 2009 5:45 PM
    oh yoy yoy. Mac boys. My LG r310 with t5800, intel x25-m and 4gb of ddr2-800 gets 5 hours battery life and with vista x64 will run rings around any macbook. Best part $1450 tax inclusive CND:-).

    Now eat your heart out mac
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