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Google Leaks Info About New iMacs, MacBook

By - Source: Tom's Hardware US | B 32 comments

There has been enough rumors about an Apple tablet to last a lifetime. It's a sad day when that alone makes these leaks about new iMacs and MacBooks refreshing.

Over the last two months (give or take), speculation has been mounting about a more affordable laptop from Apple. Rather than discontinue the notebook when it launched the line of unibody MacBook Pros, Apple retained the white polycarbonate MacBook as the only remaining MacBook in its arsenal. In August, a rumor did the rounds that talked about an industrial redesign, resulting in a slimmer, lighter MacBook with a restructured internal architecture and a price tag that remained under $1,000.

These rumors came back a month later in September, with word of updates to the iMac line too. Engagdet this past weekend cites Google AdSense ads visible to users in the Netherlands that detail a new, thinner, lighter MacBooks and a brand new iMac.

Check the translations below:

"Apple's Newest MacBook. Thinner, lighter and faster! Free delivery. Order today."

"The Brand new iMac. Ultra Thin 20 & 24 inch models. From only €1099 (roughly $1,603). Apple Store."

"Apple's New Mac mini. Faster and more affordable than ever. From only € 499 ($723). Order immediately."

Engagdet reports that all links lead to dead-ends on the Apple website. So, anyone care to hazard a guess as to when we'll hear something official from Apple?

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Top Comments
  • 20 Hide
    hallic7 , October 5, 2009 3:51 PM
    Coming from Apple, one thing is sure... this computer will be overpriced.
Other Comments
  • 20 Hide
    hallic7 , October 5, 2009 3:51 PM
    Coming from Apple, one thing is sure... this computer will be overpriced.
  • -6 Hide
    wahjahka , October 5, 2009 4:00 PM
    lulz
  • Display all 32 comments.
  • 4 Hide
    hellwig , October 5, 2009 4:11 PM
    Google AdSense ads, that lead to nowhere, why would Apple even create those ads? Is this a screwup on Google's part, were those ads not supposed to be released yet?

    Maybe its all some marketing ploy to divert attention from table Apple is "NOT" *wink* making.
  • 2 Hide
    hellwig , October 5, 2009 4:13 PM
    Do'h, I meant tablet. That said, I really don't think the Netherlands is going to scoop the rest of the world on any new Apple products.
  • -4 Hide
    Yoder54 , October 5, 2009 4:35 PM
    hallic7Coming from Apple, one thing is sure... this computer will be overpriced.


    That would appear to be the case of the typical Windows user...a recent report found: "... that Mac owners have more computers than the average consumer, and that extends over to other types of electronics, including iPods and navigation systems. Of those surveyed, 36 percent of computer owners had an iPod. The share among Mac owners, though, was 63 percent. Similarly, while 12 percent of computer-owning households have a digital SLR camera, the total is 32 percent for Mac homes.

    "While Apple owners tend to own more computers and more electronics devices, there is also a high correlation among Apple owners and more affluent consumer households,” said Stephen Baker, vice president of industry analysis. "Thirty-six percent of Apple computer owners reported household incomes greater than $100,000, compared to 21 percent of all consumers.

    He added: "With a higher household income, though, it's not a surprise that those consumers are making more electronics purchases. "The average Apple household owns 48 CE devices whereas the average computer household owns about 24. Apple household owners' actions and purchases can be used by the industry as leading indicators for hot new products and adoption."

    Sucks not having money.
  • 6 Hide
    Nik_I , October 5, 2009 4:35 PM
    so the mac mini is getting a $124 price increase?
  • 5 Hide
    rooket , October 5, 2009 4:46 PM
    Those ultra thin don't appear to be overpriced. The latest Dell ultra thin is $1999.99. But knowing Apple they're going to find ways to price gouge consumers as in these prices might not be accurate. Also has history has shown, a desktop mac that is under a grand typically is riddled with a load of problems. But with the current hardware that is out one would hope that Apple could get it right because you can buy a pretty fast PC cheap these days and it won't lock up (unlike the old iMac I was forced to use in a computer lab in college which locked up just by looking at the screen.)

    I was just looking at the so called "unibody" macbook a few days ago. What is unibody about it? I see removable panels on the bottom. It is not much different than a similary shaped Sony laptop computer (although ergonomically, the Sony is more functional because they aren't assenine about not including two mouse buttons on the touch pad). Plus with the way they designed the exhaust, I'm amazed the thing doesn't overheat constantly with that nvidia gpu inside. Still, it is a nice looking laptop. although the sony I was looking at the other day is about 1100 bucks with a 17" screen, Apple is never going to match that kind of deal. Kinda amazing too since usually Sony are overpriced as well.
  • 3 Hide
    rooket , October 5, 2009 4:54 PM
    lol @ the article on the bottom of this page "Apple is even ahead of the PC world—GeForce 9400M shipped first on Apple."
  • 4 Hide
    Yoder54 , October 5, 2009 4:54 PM
    Nik_Iso the mac mini is getting a $124 price increase?


    No. Apple pricing is weird. If it cost $499 in the US then it will also be $499 Eu...which is the equivalent of $723 US.
  • -2 Hide
    Yoder54 , October 5, 2009 5:10 PM
    rooket It is not much different than a similary shaped Sony laptop computer (although ergonomically, the Sony is more functional because they aren't assenine about not including two mouse buttons on the touch pad). Plus with the way they designed the exhaust, I'm amazed the thing doesn't overheat constantly with that nvidia gpu inside.

    I configured both a Sony and Apple to almost the same specs...or as close as I could get. The Sony came in $100 less, but does not have DDR3 RAM. Given that I would go with a Unix kernel over Windows. The track pad of the Mac can be custom configured to have two mouse buttons...just go to Sys Pref and set it up. The beauty of the Mac track pad is that you don't physically have the 2 buttons. I have never had any issues with overheating with my 17" MBP.
  • 4 Hide
    crom , October 5, 2009 5:11 PM
    Wow I'm glad I don't have to buy computers in Europe. WAY too expensive over there!
  • 1 Hide
    crom , October 5, 2009 5:12 PM
    Wow I'm glad I don't have to buy computers in Europe, its WAY too expensive over there.
  • 1 Hide
    cruiseoveride , October 5, 2009 5:45 PM
    24" iMac, yummy. Lets get it under $1.5k Apple, come on, you can do it!
  • 2 Hide
    wildwell , October 5, 2009 5:55 PM
    Where is the news? I don't see anything new in this article.
  • 1 Hide
    Anonymous , October 5, 2009 6:04 PM
    keep in mind, apple rejected google's app for a phone that would over ride the features of an iphone. probably just some political game/BS if you ask me
  • 4 Hide
    joshthor , October 5, 2009 6:20 PM
    Yoder54That would appear to be the case of the typical Windows user...a recent report found: "... that Mac owners have more computers than the average consumer, and that extends over to other types of electronics, including iPods and navigation systems. Of those surveyed, 36 percent of computer owners had an iPod. The share among Mac owners, though, was 63 percent. Similarly, while 12 percent of computer-owning households have a digital SLR camera, the total is 32 percent for Mac homes."While Apple owners tend to own more computers and more electronics devices, there is also a high correlation among Apple owners and more affluent consumer households,” said Stephen Baker, vice president of industry analysis. "Thirty-six percent of Apple computer owners reported household incomes greater than $100,000, compared to 21 percent of all consumers.He added: "With a higher household income, though, it's not a surprise that those consumers are making more electronics purchases. "The average Apple household owns 48 CE devices whereas the average computer household owns about 24. Apple household owners' actions and purchases can be used by the industry as leading indicators for hot new products and adoption."Sucks not having money.


    stats dont dictate an individuals life. i am in a household that makes 120k a year. we have 8 pcs, 1 dslr, 4 p&s', 6 ipods, 3 50" tvs, and a variety of other electronic crap. i still think macs are overpriced because THEY ARE. paying 1000+ bucks for merely mid-low end hardware (macbook im looking at you) is a rip off. i perfer power over pretty. macs lack in that aspect.
  • -3 Hide
    Yoder54 , October 5, 2009 6:48 PM
    joshthorstats dont dictate an individuals life. i am in a household that makes 120k a year. we have 8 pcs, 1 dslr, 4 p&s', 6 ipods, 3 50" tvs, and a variety of other electronic crap. i still think macs are overpriced because THEY ARE. paying 1000+ bucks for merely mid-low end hardware (macbook im looking at you) is a rip off. i perfer power over pretty. macs lack in that aspect.


    Surveys look at the norm...there are always outliers. If Mac's are just low performing pieces of art, then why do they consistently blow away the competition in Consumer Reports?
  • 0 Hide
    hallic7 , October 5, 2009 6:56 PM
    Yoder54Surveys look at the norm...there are always outliers.If Mac's are just low performing pieces of art, then why do they consistently blow away the competition in Consumer Reports?


    Because most users don't know nothing about hardware/pricing/performance... that's the norm...
  • -5 Hide
    Yoder54 , October 5, 2009 7:12 PM
    hallic7Because most users don't know nothing about hardware/pricing/performance... that's the norm...


    There are no polls saying one way or another, and so your claim is moot. We can assume that higher income households are college educated and most are somewhat tech savvy...why else would they own so much hardware?

    Regardless, I bet they know what double negatives are though!
  • 2 Hide
    frozenlead , October 5, 2009 7:31 PM
    Yoder54Surveys look at the norm...there are always outliers. If Mac's are just low performing pieces of art, then why do they consistently blow away the competition in Consumer Reports?


    You're quoting consumer reports as a technical journal - they are not as such. The things Apple computers are slated to "blow away" PCs in qualitative journals like that are in style, NOT performance.

    It doesn't matter how much money you make. Macs are overpriced relative to their competition, which are PCs. People's lifestyles have nothing to do with it.
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