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Palit and PC Partner Overtake Asus in Graphics Card Market

By - Source: DigiTimes | B 18 comments

Asus is no longer the biggest graphics cards manufacturer, and has been overtaken by Palit and PC Partner.

Yesterday, we informed you that Asus is still the biggest motherboard manufacturer by a narrow margin in terms of sheer numbers. For graphics cards, however, Asus is no longer the biggest manufacturer. Not only has it lost the crown of being the biggest, it has been knocked down all the way to third place.

Both Palit and PC Partner now have a superior market share over Asus in terms of graphics cards. For those of us who aren't aware, Palit does a lot of the sales under its own name, but it also has a lot of smaller brand names such as Galaxy, Gainward, Yuan, Vvikoo, Daytona and XpertVision. While on paper Palit isn't biased towards either AMD or Nvidia, in practice it only sells graphics cards with Nvidia's chips on board.

PC Partner, on the other hand, doesn't sell graphics cards under its own brand name, nor does it sell graphics cards from a single chip manufacturer. It's Sapphire brand sells purely AMD's graphics cards, and its Zotac brand only sells cards with Nvidia's chips on board.

Fourth and fifth place on the graphics card market are currently occupied by MSI and Gigabyte, respectively.


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  • 1 Hide
    kawininjazx , April 18, 2013 11:04 AM
    Palit, seriously?
  • 5 Hide
    Estix , April 18, 2013 11:07 AM
    It's a sign of the economy; the high-end cardmaker loses market share to the more mainstream ones.
  • -1 Hide
    cyan1d3 , April 18, 2013 12:01 PM
    Estix, Gainward is a high end video card producer, if they were available in North America, I would likely have one in my system. I suspect a large portion of Palit's cards are sold overseas and not in North America.
  • 4 Hide
    mapesdhs , April 18, 2013 12:56 PM
    Quote:
    Palit, seriously?


    I have quite a few Palit cards, don't knock 'em, they're pretty good. Ditto Gainward.

    One of the better GTX 460s was the Palit Sonic Platinum (800MHz) which still sells for a good
    amount on eBay, and it oc's nicely. Three of them are rather impressive for CUDA too.

    Ian.

  • 2 Hide
    Memnarchon , April 18, 2013 1:36 PM
    Palit has gained a lot of trust from people with their Sonic and Sonic Platinum versions of GTX4xx and GTX5xx. They took a lot of good reviews. If you remember one of the first non-reference GTX680 was the Palit's Jetstream that got a lot of good reviews too. And generally the Jetstream series (succesor of Sonic Platinum series I guess) of GTX6xx were overall very good products. In the end it does suprise me a little to see Palit overtaking Asus, but it was not surprise to see that their products had a large market share.
  • 2 Hide
    DarkSable , April 18, 2013 1:48 PM
    Quote:
    Palit, seriously?


    They're HUGE in most markets other than the US and Canada.
  • 2 Hide
    Shankovich , April 18, 2013 2:31 PM
    I still prefer to stick with either Gigabyte or Asus, they have the best heat sink engineering in my opinion.
  • 1 Hide
    slomo4sho , April 18, 2013 2:40 PM
    Palit's Galaxy branded cards are high quality and are backed with great service. I would recommend a Galaxy GPU.
  • 0 Hide
    faster23rd , April 18, 2013 6:12 PM
    Palit, at least on my country, shares the lion's share of green cards in the market. Sure, Asus and other manufacturers retain some market share and have pretty beastly cards, but their prices are premium to what Palit offers. I guess attractive pricing and competitive build quality is Palit's edge 'round these parts.
  • 0 Hide
    bebangs , April 18, 2013 6:37 PM
    palit video cards were always cheaper than the competition. didnt care about the brand, just wanted an nvidia card.
  • 0 Hide
    RazberyBandit , April 18, 2013 8:07 PM
    Years later, I still find it amusing that not long after my prodding Palit's representative (PalitUSA) right here on the TH forums, Palit changed its North American warranty terms from 1-year to 2-years in order to better compete with all rival brands already established here. Yet, here it is a few years later, and ASUS, MSI, and Gigabyte STILL offer longer 3-year warranties on their products.

    I'll never forget the words of PalitUSA: "Lifetime warranty is a gimmick."
  • 0 Hide
    sonofliberty08 , April 19, 2013 12:02 AM
    if u ever work in a cybercafe, then u will know cheap graphic card get the capacitor pop very easily
  • -1 Hide
    sonofliberty08 , April 19, 2013 12:09 AM
    if u ever work in a cybercafe, then u will know cheap graphic card get the capacitor pop very easily
  • -1 Hide
    sonofliberty08 , April 19, 2013 12:11 AM
    if u ever work in a cybercafe, then u will know cheap graphic card get the capacitor pop very easily
  • 0 Hide
    sublime2k , April 19, 2013 2:39 AM
    Small surprise considering Asus always has the most expensive solutions. I would personally stick to MSI and Sapphire when it comes to AMD cards because of good price and quality. Palit and Zotac are among the cheapest available solutions where I live, yet they don't seem to be bad quality.
  • 0 Hide
    g00fysmiley , April 19, 2013 5:19 AM
    makes sense asus has been diversifying alot and while i am sure they have just as many people in the graphics card dept and in my opinion their direct cu coolign is still the best design they are probably spreading marketing dollars to move and expand tablets/smartphones, modems, routers, pc/all in ones they have been doing cool things but you can't stay razer focused on core pc component sales then doing that much expantion
  • 0 Hide
    CrArC , April 19, 2013 5:43 AM
    Quote:
    Palit, seriously?


    I can believe it. My Sonic Platinum 460 was an absolute beast. Small, powerful, never had any problems.
  • 0 Hide
    rebel1280 , April 19, 2013 7:12 AM
    Still a fan of the MSI Twin Frozr design. Really quiet and OC nicely (i have a 7850) in my system :)