Sign in with
Sign up | Sign in

Intel Names Musician Will.i.am Creative Director

By - Source: Tom's Hardware US | B 25 comments

We haven’t seen a creative pairing like this since Lady GaGa joined Polaroid.

Intel has named Black Eyed Peas front man and hit solo artist Will.i.am its director of creative innovation. Unlike many celebrity endorsements, it appears as though Will.i.am will actually have some responsibilities to fulfil at his new job. In a statement release yesterday, the giant outlined the 35-year-old singer’s position at the company.

“In his unique role, will.i.am will collaborate with Intel on many creative and technology endeavors across the “compute continuum” that may include such devices as laptops, smart phones and tablets. Complementing his visionary role as the front man for The Black Eyed Peas, Will.i.am is also already working on music expressly for Intel.”

Already outfitted with his Intel employee ID badge, Will.i.am, real name William James Adams, said he is excited to be working with Intel. Speaking at a news conference in Anaheim, where Intel is holding an internal sales and marketing conference, the Black Eyed Peas singer talked of his strong connections to technology and said Intel makes him think of creativity.

“Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity,” said Will.i.am. “Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.”

Intel VP and CMO Deborah Conrad added that Intel is thrilled to be able to tap into Will.i.am’s “limitless” creativity.

“We’re thrilled to tap into the limitless creativity Will.i.am brings to the table. He’s not only a brilliant artist and producer, but also an innovator pushing the bounds of technology professionally and personally. We share a strong interest in innovation around music, art and lifestyle, and are excited to join forces to establish an authentic, emotional connection with consumers.”

Check the full statement here.

Discuss
Ask a Category Expert

Create a new thread in the News comments forum about this subject

Example: Notebook, Android, SSD hard drive

This thread is closed for comments
  • 6 Hide
    EvilMonk , January 26, 2011 5:22 PM
    WTF?!? Seriously?
  • 5 Hide
    tallguy1618 , January 26, 2011 5:26 PM
    wtf
  • 3 Hide
    illo , January 26, 2011 5:35 PM
    boom boom pow?
  • Display all 25 comments.
  • 5 Hide
    pelov , January 26, 2011 5:55 PM
    Bring on the lulz...
  • -2 Hide
    snoogins , January 26, 2011 6:11 PM
    You all may dislike anything popular in today's world, but I thought lady gaga's ideas that came out of Polaroid were pretty spiffy.

    Give it a chance, how can it be bad for any of you?
  • 1 Hide
    acadia11 , January 26, 2011 6:13 PM
    You ever have one of those moments when you feel like what am I doing with my life. This is one of them. Actually, it sounds crazy but this is a great move by Intel, musicians are notoriously creative and being at the fore front of using and creating technology believe it or not. Sting, is another musician who comes into mind, in this mold. Who was using standard computing to create music and even distribute it long ago, as well as developing his own software to improve the process. Don't sleep.
  • 0 Hide
    zerapio , January 26, 2011 6:17 PM
    Another silly attempt at being hip?
  • 3 Hide
    zak_mckraken , January 26, 2011 6:18 PM
    As much I do find Will.I.Am creative, I sincerely doubt he could help Intel in any way. Unless he has some computer engineering degree I haven't heard of, it's only a publicity stunt to me.
  • 1 Hide
    illo , January 26, 2011 6:31 PM
    Quote:
    Give it a chance, how can it be bad for any of you?


    he could release a throng of fail products and drop my stock price.

    and really there are tons of other people I would like to see creating things, Intel makes processors, how truly creative can you get with those?

  • 5 Hide
    VGKitov , January 26, 2011 6:34 PM
    I hope Intel's hardware, doesn't start going Boom Boom Pow :D 
  • 2 Hide
    EvilMonk , January 26, 2011 6:59 PM
    VGKitovI hope Intel's hardware, doesn't start going Boom Boom Pow

    Nice one! :p 
  • 1 Hide
    VGKitov , January 26, 2011 7:06 PM
    EvilMonkNice one!


    Thanks :) 

    But seriosly, it's pretty obvious he won't do anything but advertisng.
  • 1 Hide
    snoogins , January 26, 2011 8:03 PM
    illohe could release a throng of fail products and drop my stock price.and really there are tons of other people I would like to see creating things, Intel makes processors, how truly creative can you get with those?


    Do you know how many people will buy something just because Will.I.Am tells them to? This is a good thing across the board - a way to embrace Apple's scheme.

    Its not like he is going to be engineering anything
  • 1 Hide
    robochump , January 26, 2011 8:11 PM
    Apparently musicians make good Tech Creative Directors...hehe. Though Lady Gaga actually did a decent job...scary!
  • 1 Hide
    qhoa1385 , January 26, 2011 9:17 PM
    they're just wanna be cool
    lol


  • 1 Hide
    bsbsbsbs , January 26, 2011 9:45 PM
    It's a pretty damn good move by Intel. Will.i.am could be responsible for the next best thing at Intel.

    illohe could release a throng of fail products and drop my stock price.and really there are tons of other people I would like to see creating things, Intel makes processors, how truly creative can you get with those?


    Do you really think Intel is dumb enough to make a throng of fail products? They're not Apple.
  • 1 Hide
    dogman_1234 , January 26, 2011 10:04 PM
    Whatever happened to Walter Werzowa?
  • 1 Hide
    alzheimerz , January 26, 2011 11:13 PM
    Fergie is next..
  • 1 Hide
    sudeshc , January 27, 2011 4:18 AM
    now the next gen chips from Intel's will be preloaded with some hip-hop hehehehehehehe
  • 1 Hide
    THEfog101 , January 27, 2011 4:45 AM
    "Intel is thrilled to be able to tap into Will.i.am’s “limitless” creativity."

    Replace Creativity with potential and you nearly have what G-Man said to freeman at the end of HL1, sorry i just to put it out there XD
Display more comments