Intel Names Musician Will.i.am Creative Director

We haven’t seen a creative pairing like this since Lady GaGa joined Polaroid.

Intel has named Black Eyed Peas front man and hit solo artist Will.i.am its director of creative innovation. Unlike many celebrity endorsements, it appears as though Will.i.am will actually have some responsibilities to fulfil at his new job. In a statement release yesterday, the giant outlined the 35-year-old singer’s position at the company.

“In his unique role, will.i.am will collaborate with Intel on many creative and technology endeavors across the “compute continuum” that may include such devices as laptops, smart phones and tablets. Complementing his visionary role as the front man for The Black Eyed Peas, Will.i.am is also already working on music expressly for Intel.”

Already outfitted with his Intel employee ID badge, Will.i.am, real name William James Adams, said he is excited to be working with Intel. Speaking at a news conference in Anaheim, where Intel is holding an internal sales and marketing conference, the Black Eyed Peas singer talked of his strong connections to technology and said Intel makes him think of creativity.

“Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity,” said Will.i.am. “Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.”

Intel VP and CMO Deborah Conrad added that Intel is thrilled to be able to tap into Will.i.am’s “limitless” creativity.

“We’re thrilled to tap into the limitless creativity Will.i.am brings to the table. He’s not only a brilliant artist and producer, but also an innovator pushing the bounds of technology professionally and personally. We share a strong interest in innovation around music, art and lifestyle, and are excited to join forces to establish an authentic, emotional connection with consumers.”

Check the full statement here.