Hot on the heels of a poster that, if genuine, shows FYE is about to cut prices of the PlayStation 3 by $100 is an update to K-Mart's website which details a new PS3.
One visit to the K-Mart homepage will give you a nice big, in-your-face banner that displays K-Mart offers. "All on sale, Kenmare small kitchen appliances!" "All on sale, up to 20 percent off tents, canopies, grills and screen houses!" and "The Rumors are Reality. New Exciting PlayStation 3. Pre-order Now." Say what?
Click it and 'lo and behold, a placemarker for the PS3 Slim with a release date for August 24 and what looks like a $299 price tag.
Sony has a press conference planned for today at 12:00 ET. Can you smell the excitement?