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Microsoft Orders Up to 5 Million Surface Tablets for 2012

By - Source: Wall Street Journal | B 25 comments

Shipping figures are in line with Google and Amazon's Nexus 7 and Kindle Fire tablets.

Microsoft is instilling enough confidence into its Surface tablet that it has commenced a "large volume production" of the device, which may see up to 5 million units being shipped during the fourth quarter.

According to component supplier sources in Asia, the Wall Street Journal said Microsoft will build between 3 million and 5 million Surface tablets before 2013 arrives.

Sources suggest that Microsoft's figures are in line with both Amazon and Google for their Kindle Fire and Nexus 7 tablets, respectively.

Back in August, IDC analyst Bob O'Donnell told CNET that he expects Microsoft to produce "a little more than 3 million Surface tablets" before the coveted Christmas holiday season arrives.

As for Microsoft's expectations of Surface's commercial performance, chief executive Steve Ballmer had said it hopes to sell "a few million" over the next 12 months.

Microsoft recently unveiled the long-awaited prices announcement for Surface, which launches alongside Windows 8 come October 26.

 

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  • 6 Hide
    cknobman , October 17, 2012 2:00 PM
    Cant wait for the fire sale on these things. With the high price and huge stockpile of these I expect to pick one up in February when they cut the price by $200 to get rid of old stock.
  • -1 Hide
    rgjhawkins , October 17, 2012 2:02 PM
    I really hope the surface tab does well, I'm so bloody bored of Appla and Android.

    I think the pro version will be great, imagine having all those great steam indie games on the move :) 

    best of luck MS!
  • 0 Hide
    belardo , October 17, 2012 2:09 PM
    Wow, this is going to be fun... TouchPad 2.0, by Microsoft!
  • 3 Hide
    huron , October 17, 2012 2:10 PM
    I was hoping to check one of these out, but don't really feel I can merit one just to play with...plenty of other toys already that fill a similar niche for me.

    I do hope they do well...competition in the market is a good thing. I hope they can help spur more innovation in the market....how can this be bad to have more players in the market competing?
  • -1 Hide
    p05esto , October 17, 2012 2:13 PM
    Having a tablet is nice, but only for web browsing, occassional simple game and checking email (not responding to email). That's all I use the 3 tablets in our house for. My wife likes to read books on hers and surf the web a little. For these activities the price is WAY too high. I know there are Kindle's etc, but I like the option of doing more (not that I ever will, lol).

    Anyhow, GO MS, I hope you do well..... although I hope Win8 dies a horrible death, my experience with that on a test computer was terrible (I started to cry and shake it was so bad). It's like watching a train wreck in slow motion. MS better have an update all ready to go that allows bypassing the start screen and that adds a decent start type of menu back in. The backlash will be intense and the best thing they can do is push out an update ASAP in response. I hope you are listening MS!
  • 2 Hide
    jankeke , October 17, 2012 2:13 PM
    huronI was hoping to check one of these out, but don't really feel I can merit one just to play with...plenty of other toys already that fill a similar niche for me. I do hope they do well...competition in the market is a good thing. I hope they can help spur more innovation in the market....how can this be bad to have more players in the market competing?

    Well, it can't be bad, especially if they do well. When there is competition the costumer is always the winner.
  • -6 Hide
    killerclick , October 17, 2012 2:34 PM
    Since Windows Metro must die, all devices running it must fail, so Surface, other W8 tablets and hybrids as well as WP8 smartphones.
  • 7 Hide
    hate machine , October 17, 2012 2:56 PM
    From the surface website.

    "32 GB without Black Touch Cover

    Order now for shipment within 3 weeks"

    Yup these things sure aren't selling folks...
  • 5 Hide
    hate machine , October 17, 2012 3:05 PM
    Also, congrats to Zak Islam for posting a non Apple article!
  • 3 Hide
    slabbo , October 17, 2012 3:19 PM
    so they expect to sell 2.5 million a month? that's pretty damn ambitious if ya ask me, especially with that $500 minimum price tag.
  • 0 Hide
    ojas , October 17, 2012 3:38 PM
    I won't believe analysts anymore (never really did), after Intel's quarterly revenue turned out to be a billion more than what analysts had predicted (plus the fact that they predicted a drop in revenue).
  • 0 Hide
    damianrobertjones , October 17, 2012 3:41 PM
    One model has already had shipping dates moved back. They're selling well so far...
  • -6 Hide
    Zingam_Duo , October 17, 2012 3:41 PM
    Microsoft assumes that there are 5 million idiots on planet Earth in 2012.
  • -2 Hide
    Zingam_Duo , October 17, 2012 3:44 PM
    slabboso they expect to sell 2.5 million a month? that's pretty damn ambitious if ya ask me, especially with that $500 minimum price tag.


    I expect Bill Gates to buy them and donate them to Africa. There they could use them as floor tiles.
  • 2 Hide
    Anonymous , October 17, 2012 3:49 PM
    Nah, Going with a Nexus sorry microsoft!
  • 1 Hide
    cercuitspark , October 17, 2012 3:59 PM
    huronI was hoping to check one of these out, but don't really feel I can merit one just to play with...plenty of other toys already that fill a similar niche for me. I do hope they do well...competition in the market is a good thing. I hope they can help spur more innovation in the market....how can this be bad to have more players in the market competing?


    The ceapest ones are already sold out... Toms Hardware are just a few days late to the party...
  • 1 Hide
    dr-hoads , October 17, 2012 4:17 PM
    Half are scheduled to be destroyed while filming their commercials
  • 0 Hide
    NightLight , October 17, 2012 4:30 PM
    i'll say it: i want one!
  • 2 Hide
    damianrobertjones , October 17, 2012 4:37 PM
    Zingam_DuoMicrosoft assumes that there are 5 million idiots on planet Earth in 2012.


    There's more than that and they purchased iPads. The surface has MS Office so that alone makes it far more useful.


    Oh, by the way:

    http://www.bgr.com/2012/10/17/microsoft-surface-preorder-demand-sold-out/

    SOLD OUT!

    Well done MS. May all the haters simply shut up. Maybe try using one?
  • 0 Hide
    Anonymous , October 17, 2012 4:53 PM
    Wow....and the comedy just gets better.

    Sell 3-5 million to who? Who needs to have something that doesn't have much for apps. Enterprise needs to evaluate it so thats sales in 6-12 months. Regular people? Why this over an iPad?

    I think Microsoft needs to lower their expectations or they will dump this into the no good pile quickly. People aren't just going to dump money onto an expensive item that has questionable merit compared to the alternatives ... building that kind of support and trust takes time.
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