Psystar fears no Apple.
Apple is a company that likes to control the experience of its customers. It likes to craft its products from top to bottom, both in hardware and software.
Ever since Apple went with Intel processors, the hardware differences between Macs and PCs became minimal. The software that runs on the hardware, however, remains very different mostly due to Mac OS X.
Windows runs natively on a Mac thanks to Boot Camp, but the relationship is mostly just one way. In Apple's EULA, it states that its Mac OS X software may only be used on Apple hardware – something that PC enthusiasts find unfortunate and restrictive.
Psystar, seemingly fearless in its technological adventures hackintosh-related, has released a new software tool called Rebel EFI that advertises the ability to install any OS on PCs with Intel Core 2 Duo, Core 2 Quad, i7 or Xeon Nehalem CPUs. Of course, by "any OS," the company is clearly pushing Mac OS X.
If you've been wondering what all the fuss is about surrounding Mac OS X, this could be one experimental/economical way to find out. Psystar currently has a time-limited demo available for download for those to try out in order to decide if it's effective enough to be worth the $49.99 purchase price.