Samsung Beats Apple in Customer Loyalty in Smartphones

A South Korean technology company, Samsung, has beat Apple in customer loyalty for smartphones for the first time.

Behind Samsung and Apple was LG in third place, while Nokia and Sony tied for fourth. "This is the first year that Samsung beat out Apple in smartphones," said Robert Passikoff, the president of Brand Keys, which saw its customer loyalty index surveying 39,000 consumers. "When Apple was number one, everyone said, ‘Well sure, it’s Apple.’ But the fact is that Samsung always had a larger share of the marketplace."

"It’s not terrible to be number two," Passikoff added. "But in both cases I think consumers are looking for higher degrees of innovation. It was only after Samsung and other companies came out with smaller tablets that Apple brought out the iPad mini. It was only in reaction."

During November 2012, for the first time since the iPhone launched, the percentage of the smartphone's owners who said they will definitely or probably buy another Apple handset declined.

Elsewhere, for the first time in three years, Apple was not ranked among the top 20 most trusted companies for privacy. LG, meanwhile, overtook Apple as the second leading U.S. handset manufacturer during December 2012, while Samsung topped that list. The South Korean technology giant also replaced the iPhone maker as the world's leading chip buyer.

 

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    Top Comments
  • So it crumbles, ever so slowly...
    23
  • Two days ago, one of my classmates criticized me for not upgrading from my 4 year old Samsung phone to the iPhone 5.

    The argument then turned into an 11 years old Nokia flip-phone vs his iPhone.

    Him: "Well I have an protective case that also recharges my phone!"

    Me: "My Nokia phone doesn't need a protective case. And I have a laptop at home for internet access."
    23
  • Can't complain, I've used samsung products for years, very happy with the quality, every PC here has a samsung LCD
    21
  • Other Comments
  • So it crumbles, ever so slowly...
    23
  • Two days ago, one of my classmates criticized me for not upgrading from my 4 year old Samsung phone to the iPhone 5.

    The argument then turned into an 11 years old Nokia flip-phone vs his iPhone.

    Him: "Well I have an protective case that also recharges my phone!"

    Me: "My Nokia phone doesn't need a protective case. And I have a laptop at home for internet access."
    23
  • EDIT: For clarification, I used to use my dad's old Nokia phone until I "upgraded" to my mom's old phone.

    The Nokia phone takes about a second to access the contact info, and last for two weeks without recharge.

    The "better" Samsung phone takes a minute, and only last for around three days with the same usage.
    2