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Samsung Cancels Windows RT Tablets Release in U.S.

By - Source: CNET | B 23 comments

Retail partners not seeing strong demand.

South Korean technology giant Samsung has revealed that it has canceled plans to launch Windows RT devices in the United States.

It previously announced the ATIV Tab, a 10.1-inch device that's powered by an ARM-based processor and Windows RT. However, Mike Abary, Samsung USA’s senior vice president of its PC and tablet divisions, said in an interview with CNET that the firm's retail partners indicated demand for Windows 8-powered devices is modest.

The executive also pointed towards the fact that it would take too much time and investment for Samsung to tell consumers about the benefits of Windows RT.

"There wasn't really a very clear positioning of what Windows RT meant in the marketplace, what it stood for relative to Windows 8, that was being done in an effective manner to the consumer," he said. "When we did some tests and studies on how we could go to market with a Windows RT device, we determined there was a lot of heavy lifting we still needed to do to educate the customer on what Windows RT was.

"And that heavy lifting was going to require pretty heavy investment. When we added those two things up, the investments necessary to educate the consumer on the difference between RT and Windows 8, plus the modest feedback that we got regarding how successful could this be at retail from our retail partners, we decided maybe we ought to wait."

Following Microsoft's announcement of its Surface RT tablet, which itself has failed to make an impact in the market, Hewlett-Packard also decided to cancel its Windows RT tablet plans last year, which was joined by Toshiba as well.

When compared to the same period a year ago, U.S. sales of Windows devices during the four-week launch of Windows 8 decreased by 21 percent.

 

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  • 15 Hide
    jay2tall , January 16, 2013 4:48 PM
    Doesn't surprise anyone. Why would a large company like Samsung jump on a boat that is just floating around in the ocean without any steam behind it. Good job Microsoft, you killed your tablet by charging way to much for a new product that was introduced into a market already saturated by the Ipad groupies and the Andriod loyalists. I would have bought a Surface if it was $400 with touch keypad. They were never going to compete at the same price point as the two already tried and true platforms.

    Microsoft Fail.
Other Comments
  • 7 Hide
    gavenr , January 16, 2013 4:24 PM
    old news
  • 15 Hide
    jay2tall , January 16, 2013 4:48 PM
    Doesn't surprise anyone. Why would a large company like Samsung jump on a boat that is just floating around in the ocean without any steam behind it. Good job Microsoft, you killed your tablet by charging way to much for a new product that was introduced into a market already saturated by the Ipad groupies and the Andriod loyalists. I would have bought a Surface if it was $400 with touch keypad. They were never going to compete at the same price point as the two already tried and true platforms.

    Microsoft Fail.
  • -1 Hide
    twelve25 , January 16, 2013 5:00 PM
    This is kind of like the old Mac vs PC debate in reverse. Windows RT is a great product, but why pay more to have access to fewer applications?

  • -6 Hide
    memadmax , January 16, 2013 5:02 PM
    No............
    They are butthurt over microsoft making it's own tablets to expose people to Win8.
    It's nothing new for MS to make "intro" hardware for it's OS's....
    And it's nothing new for some butthurt company to pound it's fists over it as well...
  • 2 Hide
    rebel1280 , January 16, 2013 5:12 PM
    memadmaxNo............They are butthurt over Microsoft making it's own tablets to expose people to Win8.It's nothing new for MS to make "intro" hardware for it's OS's....And it's nothing new for some butthurt company to pound it's fists over it as well...

    Yeah, Toshiba and Samsung are the ones getting hurt over not producing tablets for MS. /sarcasm
    Its MS that's going to be hurt due EXTREME lack of exposure on an already low receiving OS. Toshiba and Samsung are already extremely successful, not to mention better suited to handle multiple devices and applications as is proof by their massive portfolios. The fact that they actually paid attention to what consumer groups were saying and building a case around it already makes them better than MS, which didn't listen to almost any of the people beta testing W8. Create a W7/W8 hybrid and a leave RT and WP8 alone.
  • 5 Hide
    rebel1280 , January 16, 2013 5:15 PM
    gavenrold news

    Sorry if i don't keep up with current news, but i was unaware of this, though not unexpected. So maybe this article was just written for me thx Zak! ;) 
  • 1 Hide
    GreaseMonkey_62 , January 16, 2013 5:17 PM
    Given that most people don't care about Windows RT and everyone was waiting for Surface Pro to release anyways, this isn't that big a deal. Microsoft's only hope to save Windows RT is for RT based tablets to have a budget price with premium quality. Than people would be more willing to buy one. Since I don't see it happening, Windows RT will have had a short run.
  • -2 Hide
    Benihana , January 16, 2013 5:33 PM
    rebel1280The fact that they actually paid attention to what consumer groups were saying and building a case around it already makes them better than MS

    QFT +1
  • 0 Hide
    memadmax , January 16, 2013 5:37 PM
    rebel1280Yeah, Toshiba and Samsung are the ones getting hurt over not producing tablets for MS. /sarcasmIts MS that's going to be hurt due EXTREME lack of exposure on an already low receiving OS. Toshiba and Samsung are already extremely successful, not to mention better suited to handle multiple devices and applications as is proof by their massive portfolios. The fact that they actually paid attention to what consumer groups were saying and building a case around it already makes them better than MS, which didn't listen to almost any of the people beta testing W8. Create a W7/W8 hybrid and a leave RT and WP8 alone.


    No, they admitted they were mad over MS making their own hardware... There are articles even on tom's that say so.
    I'm not saying anything about Win8.... I'm saying companies are mad at MS for putting out hardware and competing with companies that don't normally compete with each other...

    I can tell that there are at least 4 people here that don't get the point and automatically think it's Win8's fault... but thats not the point...
  • 0 Hide
    booyaah , January 16, 2013 6:06 PM
    memadmaxNo, they admitted they were mad over MS making their own hardware... There are articles even on tom's that say so.I'm not saying anything about Win8.... I'm saying companies are mad at MS for putting out hardware and competing with companies that don't normally compete with each other...I can tell that there are at least 4 people here that don't get the point and automatically think it's Win8's fault... but thats not the point...


    Google brands the Nexus, it's not like Samsung pulled their Galaxy S4. I don't see a big difference. But yeah they really do need to drop the price down by $100.
  • -1 Hide
    spartanmk2 , January 16, 2013 6:06 PM
    Guess Samsung found out what the RT stands for. (Really Terrible)
  • 0 Hide
    house70 , January 16, 2013 6:41 PM
    memadmaxNo, they admitted they were mad over MS making their own hardware... There are articles even on tom's that say so.I'm not saying anything about Win8.... I'm saying companies are mad at MS for putting out hardware and competing with companies that don't normally compete with each other...I can tell that there are at least 4 people here that don't get the point and automatically think it's Win8's fault... but thats not the point...

    I think you're confused between WinRT and Win8. Not the same animal. Win8 has a pretty good chance, but WinRT... DOA.
  • 2 Hide
    kyuuketsuki , January 16, 2013 6:47 PM
    Eh, RT is really to compete in the Android/iOS tablet market, which is already saturated and is going to be hard to break into. Win8 tablets are a whole other beast, and should catch on better as long as they can release good hardware at a competitive price.
  • 0 Hide
    robochump , January 16, 2013 7:12 PM
    Too bad MS RT didnt catch on. As a mobile OS it is not bad at all but mainly just a case of being late to the party. Luckily MS has the money to keep pushing stuff after everyone else and hope it catches on later.
  • 0 Hide
    Anonymous , January 16, 2013 7:23 PM
    I hope Samsung reuse the design and specification to release as an android tablet which will be unsueable by the fruits of the computing world, that way it won't have to take another bite of the apple.
  • 0 Hide
    Parsian , January 16, 2013 8:32 PM
    Just fire Ballmer already.
  • 1 Hide
    Shin-san , January 16, 2013 10:06 PM
    Not surprising. It's not that it's Microsoft or anything, but I can easily see where someone can go "Why can't I use my old stuff on here?" I feel that the x86 tablets will be much more of a threat than the RT ones
  • 0 Hide
    halcyon , January 16, 2013 11:25 PM
    Is Win RT as refined as Android 4.1/4.2? I just don't get what the motivation would be to choose RT outside of just wanting to tinker because one has money to waste.
  • 1 Hide
    assasin32 , January 16, 2013 11:41 PM
    Honestly I think MS needed to introduce low end RT products to build up a consumer base for this. Compete with the Chromebook's in price it should be doable as they can both use ARM and don't have to rely on more expensive intel CPU's, lower power consumption, etc. Hardware wise they be similar but RT will be more full featured, and if done properly will probably dominate low end laptops if they do it right.

    Hybrid Laptop/Tablet is a nice idea but their prohibitively expensive which puts it out of reach of a lot of people.
  • 0 Hide
    chewy1963 , January 17, 2013 1:26 AM
    memadmaxNo, they admitted they were mad over MS making their own hardware... There are articles even on tom's that say so.I'm not saying anything about Win8.... I'm saying companies are mad at MS for putting out hardware and competing with companies that don't normally compete with each other...I can tell that there are at least 4 people here that don't get the point and automatically think it's Win8's fault... but thats not the point...


    RT sucks worse than 8, at least there is application software for 8. RT won't get off the ground because people don't want to pay that much for the relatively few apps available for it and devs won't write for it because it doesn't have critical mass because nobody wants it... Spiral of death. Has nothing to do with 8 other than some of the people who are buying RT tabs are expecting 8 functionality which they aren't getting.

    Samsung and Toshiba and HP have seen RT for what it is... a sinking ship. Sure they weren't happy that MS made it's own hardware, but THAT isn't what is keeping companies from releasing RT devices.
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