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Hitman Facebook App Removed for Off-color Joke

By - Source: Rock, Paper, Shotgun | B 30 comments

It looks like Square Enix is trying to leave its mark on 2012 as the publisher with the worst off-color jokes of 2012.

The publisher first made it onto the hot seat after subsidiary IO Interactive released the infamous Hitman: Absolution "sexy nuns" trailer, which features killer clone 47 brutally offing a group of "sexy" nuns adorning fetish costumes. The trailer was immediately brushed off as offensive and IO Interactive was accused of being sexist. The developer immediately responded with profuse apologies, offering a backstory to the nuns and altering the level involving the nuns as consolation.

Square Enix launched a new advertising campaign in the form of a Facebook game to promote Hitman: Absolution. Players can choose to place virtual hits on friends in the forms of bullying threats with reasons such as, according to Rock, Paper, Shotgun:

§  Her awful make-up

§  Her ginger hair

§  Her annoying laugh

§  Her strange odour

§  Her big ears

§  Her muffin top

§  Her hairy legs

§  Her small tits

It doesn't take much of a stretch of the mind to see why Square Enix got into trouble over this game. After being decried for, once again, being sexist, Square Enix pulled the game and released the following statement:

“Earlier today we launched an app based around Hitman: Absolution that allowed you to place virtual hits on your Facebook friends. Those hits would only be viewable by the recipient and could only be sent to people who were confirmed friends.

"We were wide of the mark with the app and following feedback from the community we decided the best thing to do was remove it completely and quickly. This we’ve now done.

We’re sorry for any offence caused by this.”

It's surprising that the Square Enix marketing department allowed such off-color advertising to happen not just once, but twice. Maybe the publisher is following the philosophy that any level of press is good press.

 

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  • 20 Hide
    the3dsgeek , December 5, 2012 4:39 AM
    i like ginger girls
  • 18 Hide
    bavman , December 5, 2012 4:53 AM
    the3dsgeeki like ginger girls


    There is a difference between gingers and redheads my friend.
  • 13 Hide
    kinggraves , December 5, 2012 6:24 AM
    With how far we've come with medicine, we still haven't found a cure for the growing epidemic of butthurt. It isn't like people can't still just post on their facebook "You have small ginger tits", the app is not responsible for the bullying.
Other Comments
  • 20 Hide
    the3dsgeek , December 5, 2012 4:39 AM
    i like ginger girls
  • 18 Hide
    bavman , December 5, 2012 4:53 AM
    the3dsgeeki like ginger girls


    There is a difference between gingers and redheads my friend.
  • 8 Hide
    esrever , December 5, 2012 4:56 AM
    well I actually think the app is quite cool to use on a good friend but I guess it can be a tool for cyberbullying.
  • -1 Hide
    nikrusty , December 5, 2012 5:32 AM
    LOL...what a funny story! Her small tits!? HAHAHAHA
    Can someone place a HIT on just one Tit if its ugly?
  • 13 Hide
    kinggraves , December 5, 2012 6:24 AM
    With how far we've come with medicine, we still haven't found a cure for the growing epidemic of butthurt. It isn't like people can't still just post on their facebook "You have small ginger tits", the app is not responsible for the bullying.
  • 9 Hide
    Anonymous , December 5, 2012 7:09 AM
    First world problems.. get over it people. wow
  • 11 Hide
    threehosts , December 5, 2012 7:16 AM
    Feminazism at its finest :(  Ok, I understand that some fenines out there get offended by these things.

    But as a man I get quite offended by all the crap they show on TV, there is no end to all the depictions of the man in a derogatory position and/or being portrayed as extremely clumsy, incapable and/or extremely self-apologetic especially near fenines. We're talking about various advertisements and shows such as "2 1/2 men", Friends, National Lampoon ... etc.

    If this happened occasionally it wouldn't offend me as much, but this is shown all the f*ing time and I cane barely watch the TV. Thankfully I don't watch TV anymore letting myself getting brainwashed.

    I don't really care what they show on TV or advertisements but my point is that this "sexism" swings both ways and if the fenines want their say to get through, then so shall the men.
  • 2 Hide
    razor512 , December 5, 2012 7:30 AM
    Seems stupid for people to be angry about the nun fight scene. Way to troll a game company people.
  • 6 Hide
    Skeete_UK , December 5, 2012 7:44 AM
    Genius marketing. I wouldn't have even known about this game without this article. I find it funny, so I am more likely to buy the game. Screw the people that don't like it, that's not the audience!
  • 0 Hide
    cats_Paw , December 5, 2012 8:07 AM
    bavmanThere is a difference between gingers and redheads my friend.


    You killed me there.

    Wtf is wrong with the world latly? everybody has to be politicly correct, non sexist, and 100.000 more things "to not hurt the sensitive people". What about when your Gf leaves you and you feel worth less than the ground you are standing on.
    Or when your so called friends backstab you for whatever reason?
    So we care about some dumb trailer or a facebook app, but w dont give a shit about those around us?

    Yeah, human evolution Ftw. Its always easier to blame or accuse others than doing well yourself.


  • 2 Hide
    gti88 , December 5, 2012 8:07 AM
    It's not personal, just marketing.
  • 4 Hide
    mrmaia , December 5, 2012 8:23 AM
    Meh, more butthurt BS all over the place. You can't even mention women, jews, arabs, blacks, gays and pretty much anyone but the typical white American male without people crying about how offensive you are.
  • 2 Hide
    virtualban , December 5, 2012 8:34 AM
    @threehosts
    Search youtube for MRM or MGTOW and get encouraged at being one of many thinking it that way.
    You can search google of course, but it's more entertaining to listen than to read.
    And I say entertaining, because the serious truth is easily obvious. The rest is activism.
  • 5 Hide
    zrobbb , December 5, 2012 8:37 AM
    My name is Rob, and I have small tits.
  • -6 Hide
    contentsmayvary , December 5, 2012 8:45 AM
    @threehosts: I guess your girlfriend recently left you and/or is shagging someone else? :) 
  • -1 Hide
    virtualban , December 5, 2012 9:01 AM
    contentsmayvary@threehosts: I guess your girlfriend recently left you and/or is shagging someone else?

    And that is called shaming language. In MRM terms you are possibly a 'mangina'. Or simply a feminist.
  • 1 Hide
    abbadon_34 , December 5, 2012 9:32 AM
    Sad that Hitman was the one cyberbullied in the end by Faceplant
  • 1 Hide
    threehosts , December 5, 2012 9:40 AM
    I guess that when people resort to insults it is obvious that I have struck a nerve in them or something.

    I think that something people must realize that what we have here is a conflict of interests and right now the political ideology has swung in favor of feminazism. The least harmful consequences of that is all the crap that is pumped through broadcasted media but there are some harmful consequences too. But there is a saying; the pen is mightier than the sword ...

    One example more harmful consequences of feminazism is how disputes get settled in court, especially regarding shared custody. Women should have the same right to a working career as men and yet custody is given to the mom while the man is bound to pay child support, it almost never is the other way around. A woman also has a big protective network around her while the man in many cases is alone when facing different sorts of difficulties. Another example is domestic violence and how society looks at it. Women and girls are no innocent little angels, also feminine people can get abusive in different ways. Sure, as a man if you GF get abusive, kick her out, but what if you have a child with this girl or it is your mom we're talking about here? You know there are also women who indulge in child pron and engage in sexual abuse of children but noone really talks about it. And a man who is a victim of domestic abuse rarely get any protection at all.

    I admit that even I am influenced by this. A few weeks ago there was a fight between a man and a girl in a nightclub. Instinctively I tried to protect the girl and pull the man out of the fight. Then I realized that it was the girl who was abusive and the guy was just an employee of the club who tried to control her behaviour while waiting for the bouncers to throw her out.
  • 1 Hide
    neiroatopelcc , December 5, 2012 10:32 AM
    I think the marketing works! I wasn't even considering getting the game before reading this (got the old ones and they don't run even though they're legit), but maybe it's worth a shot...
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