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Tim Cook to Staff: Apple is Not Going to Change

By - Source: Ars Technica | B 46 comments

Newly appointed CEO of Apple Tim Cook has taken time to email all Apple staff on his first morning as chief executive.

Last night, Steve Jobs shocked the tech industry with the announcement that he was stepping down as CEO because he could no longer fulfill his duties as CEO. Jobs did not elaborate on his situation but he did take the time to recommend that Apple name COO Tim Cook as the new Chief Executive. Apple obliged, naming Cook the company's new CEO effective immediately.

As is always the case whenever Steve Jobs is photographed looking anything less than the picture of health, talk soon turned to how the company would survive without its founding father. Though Jobs was fired in 1985, he returned in 1996 and was soon CEO of the company he had founded. What followed was Apple's 'return to profitability,' which is largely credited to Jobs, and many now fear that the company will flounder without Steve's leadership skills. The worry is that Steve brought the fish but not the fishing rods when he returned in 1996 and that Apple cannot continue to be successful without him.

All of this will no doubt leave newly-appointed CEO Tim Cook with something to prove and on this, his first day as CEO of Apple, Cook has sent out an email to all Apple staff assuring them that Steve's departure will not change the company. Ars Technica received a copy of the email (and was able to verify its authenticity). Check it out below:

Team:

I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I've ever made and it's been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve's optimism for Apple's bright future.

Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve's ongoing guidance and inspiration as our Chairman.

I want you to be confident that Apple is not going to change. I cherish and celebrate Apple's unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.

Tim

Do you think Apple will be alright without Steve? Let us know in the comments below!

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Top Comments
  • 20 Hide
    jacobdrj , August 25, 2011 9:52 PM
    Apple Rules Of Success:

    A) Keep the design sleek/elegant.
    B) Keep the user interface as simple as possible (trust your User Interface Engineers)
    C) Keep the synergy between products as much as possible
    D) Rabidly patent inventions and make sure to police them with fervor.
    E) Keep the software royalties flowing...

  • 20 Hide
    rantoc , August 25, 2011 9:37 PM
    So apple intend to continue to battle superior products in court with patent warfare rather than better products and true innovations. Amazing!

    He looks like a pre-owned car-salesman much like Steve, perhaps he can fool people into buying medicre hardware for premium prices too and believing they got the deal of their lives - time will tell!
  • 19 Hide
    amk-aka-Phantom , August 25, 2011 9:57 PM
    Quote:
    Apple Rules Of Success:

    A) Keep the design as ugly/repulsive as possible.
    B) Keep the user interface as dumbed down and closed as possible.
    C) Make sure your products don't work properly with other manufacturers' products despite the users' wishes for the opposite
    D) Rabidly claim inventing something that existed long before or is a common/obvious concept for a certain device/interface and then troll everyone who's been using that tech/design for the last 5-10 years.
    E) Keep the iSheep tax flowing...


    Fixed.
Other Comments
    Display all 46 comments.
  • 10 Hide
    amk-aka-Phantom , August 25, 2011 9:37 PM
    He's doing it all wrong.
  • 20 Hide
    rantoc , August 25, 2011 9:37 PM
    So apple intend to continue to battle superior products in court with patent warfare rather than better products and true innovations. Amazing!

    He looks like a pre-owned car-salesman much like Steve, perhaps he can fool people into buying medicre hardware for premium prices too and believing they got the deal of their lives - time will tell!
  • 12 Hide
    dalethepcman , August 25, 2011 9:51 PM
    Thus begins apple's decline...
  • 10 Hide
    mavroxur , August 25, 2011 9:52 PM
    Apple: He's running it wrong.

  • 20 Hide
    jacobdrj , August 25, 2011 9:52 PM
    Apple Rules Of Success:

    A) Keep the design sleek/elegant.
    B) Keep the user interface as simple as possible (trust your User Interface Engineers)
    C) Keep the synergy between products as much as possible
    D) Rabidly patent inventions and make sure to police them with fervor.
    E) Keep the software royalties flowing...

  • 19 Hide
    amk-aka-Phantom , August 25, 2011 9:57 PM
    Quote:
    Apple Rules Of Success:

    A) Keep the design as ugly/repulsive as possible.
    B) Keep the user interface as dumbed down and closed as possible.
    C) Make sure your products don't work properly with other manufacturers' products despite the users' wishes for the opposite
    D) Rabidly claim inventing something that existed long before or is a common/obvious concept for a certain device/interface and then troll everyone who's been using that tech/design for the last 5-10 years.
    E) Keep the iSheep tax flowing...


    Fixed.
  • 2 Hide
    Anonymous , August 25, 2011 10:00 PM
    Hes still part of the company, just not CEO. Things will be awkward, but I don't see Apple going down anytime soon (as much as it irks me to say).
  • 3 Hide
    amk-aka-Phantom , August 25, 2011 10:13 PM
    Quote:
    Hes still part of the company, just not CEO. Things will be awkward, but I don't see Apple going down anytime soon (as much as it irks me to say).


    You're right, but there's already enough reason to troll their fanboys ;) 
  • 0 Hide
    Anonymous , August 25, 2011 10:22 PM
    I guess it's time for part 2 of Butt Pirates of Silicon Valley.
  • -3 Hide
    del35 , August 25, 2011 10:34 PM
    Quote:
    I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world.



    Ummm, get a life moron!
  • 3 Hide
    del35 , August 25, 2011 10:47 PM
    Quote:
    Thus begins apple's decline...


    Apple deserves to be in the ranks of a good French perfume manufacturer or a good jewelry maker, not as a company manufacturing devices for an interconnected world. Apple signals the decline of freedom and the closing of technological advancement in America, unless it goes under. It is for this reason that I will celebrate the fall of Apple if it comes. People have to regain freedom from the drm straitjacketing of hardware that Apple stands for. We must continue to pursue open standards that advance the knowledge of the people, not standards that dumb them down and try to rob them of their money, which is what Apple stands for.
  • -4 Hide
    del35 , August 25, 2011 10:51 PM
    Corrected:

    Apple deserves to be in the ranks of a good French perfume manufacturer or a good jewelry maker, not the ranks of top companies manufacturing devices for an interconnected world. Apple signals the decline of freedom and the closing of technological advancement in America, unless it goes under. It is for this reason that I will celebrate the fall of Apple if it comes. People have to regain freedom from Apple's drm straitjacketing of hardware. We must continue to pursue open standards that advance the knowledge of the people, not standards that dumb them down and try to rob them of their money, which is what Apple stands for.
  • 1 Hide
    warmon6 , August 25, 2011 11:40 PM
    Hey del, im not sure if your aware of it but there is a way to correct posts/comments without having to make multiple posts of nearly the same thing. ;) 




  • -5 Hide
    halcyon , August 26, 2011 12:04 AM
    For those that dislike Apple and all their evil products. Just don't buy them. Surely that'll hurt them and they'll implode almost as fast as you wish. Eh?
  • 0 Hide
    KingOtaku , August 26, 2011 12:23 AM
    amk-aka-phantomFixed.
    What you did; it's there and I see it.
  • -1 Hide
    legacy7955 , August 26, 2011 1:51 AM
    I wish HP still had one or more of the Hewlett and or Packard family in charge of it, maybe they wouldn't be throwing away almost a century of hardware innovation just because some twit fired from SAP (Leo Apotheker had a whim and the board was stpid enough to hire his dumb ass .
    HP NEEDS TO FIRE THE BoD and this assinine CEO Leo Apotheker!
  • 0 Hide
    lesz422 , August 26, 2011 2:03 AM
    again comments that Apple dont have a clue or just make and design bad products? yet cannot accout on apple being rather cash rich in a recession

    massive sells,good turn over and profit

    yet some on here, say thats not enough? maybe they should ask HP to make a nice bit of kit....
  • 0 Hide
    jj463rd , August 26, 2011 2:47 AM
    I think it's important for Apple to help keep Steve Jobs alive as long as possible.Maybe the method If We Can Keep a Severed Head Alive...Discorporation and U.S. Patent 4,666,425 or a full head transplant on another Human Body or an Isolated Brain hooked up by computers.
    You know something like that cartoon Futurama
    Having Steve Jobs die would be bad for Apple so they should keep him alive any way possible.
  • 1 Hide
    krunal_meher2000 , August 26, 2011 5:01 AM
    Apple will keep making products but fools will always be there to buy them.
    That's what he is trying to say.
  • 0 Hide
    aaronyo , August 26, 2011 5:16 AM
    a
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