Tim Cook to Staff: Apple is Not Going to Change
Newly appointed CEO of Apple Tim Cook has taken time to email all Apple staff on his first morning as chief executive.
Last night, Steve Jobs shocked the tech industry with the announcement that he was stepping down as CEO because he could no longer fulfill his duties as CEO. Jobs did not elaborate on his situation but he did take the time to recommend that Apple name COO Tim Cook as the new Chief Executive. Apple obliged, naming Cook the company's new CEO effective immediately.
As is always the case whenever Steve Jobs is photographed looking anything less than the picture of health, talk soon turned to how the company would survive without its founding father. Though Jobs was fired in 1985, he returned in 1996 and was soon CEO of the company he had founded. What followed was Apple's 'return to profitability,' which is largely credited to Jobs, and many now fear that the company will flounder without Steve's leadership skills. The worry is that Steve brought the fish but not the fishing rods when he returned in 1996 and that Apple cannot continue to be successful without him.
All of this will no doubt leave newly-appointed CEO Tim Cook with something to prove and on this, his first day as CEO of Apple, Cook has sent out an email to all Apple staff assuring them that Steve's departure will not change the company. Ars Technica received a copy of the email (and was able to verify its authenticity). Check it out below:
Team:
I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I've ever made and it's been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve's optimism for Apple's bright future.
Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve's ongoing guidance and inspiration as our Chairman.
I want you to be confident that Apple is not going to change. I cherish and celebrate Apple's unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.
I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
Tim
Do you think Apple will be alright without Steve? Let us know in the comments below!
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He's doing it all wrong.
So apple intend to continue to battle superior products in court with patent warfare rather than better products and true innovations. Amazing!
He looks like a pre-owned car-salesman much like Steve, perhaps he can fool people into buying medicre hardware for premium prices too and believing they got the deal of their lives - time will tell!
Thus begins apple's decline...
Apple: He's running it wrong.
Apple Rules Of Success:
A) Keep the design sleek/elegant.
B) Keep the user interface as simple as possible (trust your User Interface Engineers)
C) Keep the synergy between products as much as possible
D) Rabidly patent inventions and make sure to police them with fervor.
E) Keep the software royalties flowing...
Apple Rules Of Success:
A) Keep the design as ugly/repulsive as possible.
B) Keep the user interface as dumbed down and closed as possible.
C) Make sure your products don't work properly with other manufacturers' products despite the users' wishes for the opposite
D) Rabidly claim inventing something that existed long before or is a common/obvious concept for a certain device/interface and then troll everyone who's been using that tech/design for the last 5-10 years.
E) Keep the iSheep tax flowing...
Fixed.
Hes still part of the company, just not CEO. Things will be awkward, but I don't see Apple going down anytime soon (as much as it irks me to say).
Hes still part of the company, just not CEO. Things will be awkward, but I don't see Apple going down anytime soon (as much as it irks me to say).
You're right, but there's already enough reason to troll their fanboys
I guess it's time for part 2 of Butt Pirates of Silicon Valley.
Ummm, get a life moron!
Apple deserves to be in the ranks of a good French perfume manufacturer or a good jewelry maker, not as a company manufacturing devices for an interconnected world. Apple signals the decline of freedom and the closing of technological advancement in America, unless it goes under. It is for this reason that I will celebrate the fall of Apple if it comes. People have to regain freedom from the drm straitjacketing of hardware that Apple stands for. We must continue to pursue open standards that advance the knowledge of the people, not standards that dumb them down and try to rob them of their money, which is what Apple stands for.
Corrected:
Apple deserves to be in the ranks of a good French perfume manufacturer or a good jewelry maker, not the ranks of top companies manufacturing devices for an interconnected world. Apple signals the decline of freedom and the closing of technological advancement in America, unless it goes under. It is for this reason that I will celebrate the fall of Apple if it comes. People have to regain freedom from Apple's drm straitjacketing of hardware. We must continue to pursue open standards that advance the knowledge of the people, not standards that dumb them down and try to rob them of their money, which is what Apple stands for.
Hey del, im not sure if your aware of it but there is a way to correct posts/comments without having to make multiple posts of nearly the same thing.
For those that dislike Apple and all their evil products. Just don't buy them. Surely that'll hurt them and they'll implode almost as fast as you wish. Eh?
Fixed.
What you did; it's there and I see it.
I wish HP still had one or more of the Hewlett and or Packard family in charge of it, maybe they wouldn't be throwing away almost a century of hardware innovation just because some twit fired from SAP (Leo Apotheker had a whim and the board was stpid enough to hire his dumb ass .
HP NEEDS TO FIRE THE BoD and this assinine CEO Leo Apotheker!
again comments that Apple dont have a clue or just make and design bad products? yet cannot accout on apple being rather cash rich in a recession
massive sells,good turn over and profit
yet some on here, say thats not enough? maybe they should ask HP to make a nice bit of kit....
I think it's important for Apple to help keep Steve Jobs alive as long as possible.Maybe the method If We Can Keep a Severed Head Alive...Discorporation and U.S. Patent 4,666,425 or a full head transplant on another Human Body or an Isolated Brain hooked up by computers.
You know something like that cartoon Futurama
Having Steve Jobs die would be bad for Apple so they should keep him alive any way possible.
Apple will keep making products but fools will always be there to buy them.
That's what he is trying to say.
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How did Tom's get to be a site with some of the most consistent and most banal Apple bashing on the web? @Tom's editors, why no response ever to the stream of comment garbage that appears on your site? Satisfied with these contributors? Enjoy writing for them?
How did Tom's get to be a site with some of the most consistent and most banal Apple bashing on the web? @Tom's editors, why no response ever to the stream of comment garbage that appears on your site? Satisfied with these contributors? Enjoy writing for them?
Satisfied. Tom's HARDWARE, mind you. Apple's hardware is inferior and costs much more; so of course we'll bash it, just like any other useless hardware. What, do you suggest we support Apple and its ripping-off techniques? Just because this site has a Mac OS forum doesn't mean people here support Apple a lot... quite the opposite, in fact. And it's deserved. I think you're in the wrong place.
BTW, to Apple: nice work pissing everyone off with patent trolling and lame show-off. When I joined that site a few months back, any anti-Apple comment would be thumbed down to a least -10; the situation has reversed now. I think it just *MIGHT* have something to do with what Apple has been up to for the las few months? So, as I said, it's well-deserved.
again comments that Apple dont have a clue or just make and design bad products? yet cannot accout on apple being rather cash rich in a recessionmassive sells,good turn over and profityet some on here, say thats not enough? maybe they should ask HP to make a nice bit of kit....
apple sells you a lifestyle based on lies and deception.
you look cool with an ipod, the main reason it was so desirable, that and itunes...
people, and i sware to god, real people i know, have said that an apple computer is better than a cheaper computer built for gaming, because "it was more expensive, and thus has to be better" and yet, all they do is use email...
apple takes advantage of the stupid and the trendy to give them something that looks cool, and to hell if even functions right (see iphone 4)
With Jobs staying on as Chairman, he probably still has an influence in the products - so Apple's downfall may not be immediate. The real effects will appear when Jobs passes.
I think there's plenty of evidence that the general public is not any more interested in building their computers than they are in building their fridge, TV, or any other COMMODITY. Apple charges a premium for the design of their products, the "Apple Tax" as its been called. ...and since most people aren't worried about how many FPS they might get in Crysis or WoW, they're not overly worried about extracting every last bit of performance from their COMMIDITY ...that's all a computer is to most people...a COMMODITY. Therefore, they don't need to build a box and extract every last possible FPS out of it. Some just want a functional, reasonable looking, trouble-free COMMIDITY known as a computer. Apple offers several. If Cole Haan (that's a brand of shoe for you young-uns), Coach, BMW, Louis Vitton, and Rolex can overcharge for their products (based on design) why can't Apple? The answer is they can. ...and again I say, if you don't like Apple's products don't buy them. Vote with your wallet. Surely your vote will count.
I think there's plenty of evidence that the general public is not any more interested in building their computers than they are in building their fridge, TV, or any other COMMODITY. Apple charges a premium for the design of their products, the "Apple Tax" as its been called. ...and since most people aren't worried about how many FPS they might get in Crysis or WoW, they're not overly worried about extracting every last bit of performance from their COMMIDITY ...that's all a computer is to most people...a COMMODITY. Therefore, they don't need to build a box and extract every last possible FPS out of it. Some just want a functional, reasonable looking, trouble-free COMMIDITY known as a computer. Apple offers several. If Cole Haan (that's a brand of shoe for you young-uns), Coach, BMW, Louis Vitton, and Rolex can overcharge for their products (based on design) why can't Apple? The answer is they can. ...and again I say, if you don't like Apple's products don't buy them. Vote with your wallet. Surely your vote will count.
Sure, not everybody wants to OC and play games. That's fine. But in my book, before you buy something, you have to know what you're paying for. If the same level of performance can be achieved for half the price, I don't see why pay double.
Sure, not everybody wants to OC and play games. That's fine. But in my book, before you buy something, you have to know what you're paying for. If the same level of performance can be achieved for half the price, I don't see why pay double.
A Ford Mustang Cobra may be as fast and handle as well as Porsche 911. So, in your philosophy, buying the Porsche would be dumb. Interesting. I think I finally understand.
A Ford Mustang Cobra may be as fast and handle as well as Porsche 911. So, in your philosophy, buying the Porsche would be dumb. Interesting. I think I finally understand.
I knew you're gonna employ cars again as an analogy!
Just one note: Apple is NOT as fast as similarly priced custom or, for instance, Asus. Look at this. Or this (look for my post where I give links to the Asus laptops to blow away MBPs).
I knew you're gonna employ cars again as an analogy!
Well, yes, unless I have loads of money to spare. I already applied that concept when buying my motorbike and it worked great.
Just one note: Apple is NOT as fast as similarly priced custom or, for instance, Asus. Look at this. Or this (look for my post where I give links to the Asus laptops to blow away MBPs).
I like cars as an analogy because they're something I think everyone can relate to. Again, I've read that OS X is able to do more with less hardware. That may just be Apple fangirls making up something to feed their hardware insecurities. There are certainly computers with faster hardware for less money than what Apple offers.
Again, I've read that OS X is able to do more with less hardware.
That's true, but only to a certain extent. For example, you can expect a computer with Mac OS X, i5 @ 2.0 GHz and 4GB RAM (disregard GPU for now) perform about the same as Wintel i5 @ 2.4 GHz and 4GB RAM. Just an estimate, also what I've heard, not sure whether it's true. Thing is, such a Mac will cost double such a PC.
That's true, but only to a certain extent. For example, you can expect a computer with Mac OS X, i5 @ 2.0 GHz and 4GB RAM (disregard GPU for now) perform about the same as Wintel i5 @ 2.4 GHz and 4GB RAM. Just an estimate, also what I've heard, not sure whether it's true. Thing is, such a Mac will cost double such a PC.
Hmm....So, for $298 you can get equal performance/form factor as this: http://store.apple.com/us/configur [...] jMzOTQ1MjI ???
okay, add another $350 for mouse/monitor/keyboard/additional 2GB of RAM... just to be fair/realistic. So let's look at micro atx prebuilt solutions for $950USD and see if they're more than .4Ghz faster by known companies.