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Tim Cook Talks About Those 'Assembled in USA' Macs

By - Source: via NBC News | B 56 comments

Apple plans to make more Macs in the states in 2013.

Earlier this week, it emerged that some of the brand new 2012 iMacs that started shipping last week were actually assembled in the United States. While it wasn't consistent, there were multiple reports of customers receiving their orders only to discover they didn't sport the usual 'Designed by Apple in California, Assembled in China.' Now, Tim Cook has shed some light on why select customers received iMacs branded with 'Assembled in the USA.'

In an exclusive interview with NBC, Cook revealed that one of the existing Mac lines will be manufactured exclusively in the United States next year. Cook didn't elaborate on which line but said the company has been working 'for years' on doing more in the United States. He later added: "The consumer electronics world was really never here. It's a matter of starting it here."

While Apple is certainly not the only consumer electronics company that out-sources assembly of its products to Asia, the wealthy company is one of the higher profile examples of such corporations. Moving assembly to the USA would do wonders for Apple's reputation.

Though Cook didn't reveal which line would be assembled in the USA, it's probably safe to assume it will be the iMacs. Stay tuned, though, and we'll keep you posted.

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  • 21 Hide
    dauntekong , December 7, 2012 1:11 PM
    'Designed by Apple in California, Assembled in China.' Now, Tim Cook has shed some light on why select customers received iMacs branded with 'Assembled in the USA.'


    He left off the Made in China... befor Assemble in the USA

    It should of been "Made in China, assemble in USA"

    All in all, its "MADE IN CHINA"
  • 21 Hide
    Kami3k , December 7, 2012 1:29 PM
    chuckydbIf they bring jobs to the US, could that explain why the court was so biased toward them versus Samsung?


    Samsung has had a multi-BILLION dollar fab in Texas for years now.
  • 17 Hide
    morairtym , December 7, 2012 1:05 PM
    So there just shipping all the parts in from Asia to be put together here.....
Other Comments
  • 17 Hide
    morairtym , December 7, 2012 1:05 PM
    So there just shipping all the parts in from Asia to be put together here.....
  • 21 Hide
    dauntekong , December 7, 2012 1:11 PM
    'Designed by Apple in California, Assembled in China.' Now, Tim Cook has shed some light on why select customers received iMacs branded with 'Assembled in the USA.'


    He left off the Made in China... befor Assemble in the USA

    It should of been "Made in China, assemble in USA"

    All in all, its "MADE IN CHINA"
  • 15 Hide
    arnoldlouie , December 7, 2012 1:13 PM
    The one screw will be tightened in the US and everything else assembled in China. So yeah, it was more or less assembled in the US.
  • 6 Hide
    gpog , December 7, 2012 1:15 PM
    morairtymSo there just shipping all the parts in from Asia to be put together here.....


    Is that not a good start? Does your Apple hatred have to prelude any and all meaningful discussion?
  • 5 Hide
    alvine , December 7, 2012 1:16 PM
    well duh most of electronics is made there
  • 0 Hide
    chuckydb , December 7, 2012 1:17 PM
    If they bring jobs to the US, could that explain why the court was so biased toward them versus Samsung?
  • 8 Hide
    merikafyeah , December 7, 2012 1:28 PM
    Apples' excuses are disgraceful lies. If Intel can put most of its manufacturing weight in the US, then no US company has any excuse not to.
    Those pesky and outdated worker unions that do far more harm than good are one thing, but it really all comes down to greed. Specifically greedy shareholders who think of nothing but short-term profits and a twisted and feeble stock market that bends to the mere rumors in the wind.
  • -2 Hide
    mforce2 , December 7, 2012 1:29 PM
    Quote:
    If they bring jobs to the US, could that explain why the court was so biased toward them versus Samsung?


    That and the fact that they're an American company bringing trillions of $ into the US ? Neah, couldn't be :D 
  • 21 Hide
    Kami3k , December 7, 2012 1:29 PM
    chuckydbIf they bring jobs to the US, could that explain why the court was so biased toward them versus Samsung?


    Samsung has had a multi-BILLION dollar fab in Texas for years now.
  • 7 Hide
    Kami3k , December 7, 2012 1:30 PM
    merikafyeahApples' excuses are disgraceful lies. If Intel can put most of its manufacturing weight in the US, then no US company has any excuse not to.Those pesky and outdated worker unions that do far more harm than good are one thing, but it really all comes down to greed. Specifically greedy shareholders who think of nothing but short-term profits and a twisted and feeble stock market that bends to the mere rumors in the wind.


    To be fair to Intel, their work can't be done by a bunch of low paid employees.
  • 12 Hide
    freggo , December 7, 2012 1:30 PM
    chuckydbIf they bring jobs to the US, could that explain why the court was so biased toward them versus Samsung?


    Samsung has already brought jobs to the USA; they have a plant in Texas for example.
  • 0 Hide
    wemakeourfuture , December 7, 2012 1:30 PM
    morairtymSo there just shipping all the parts in from Asia to be put together here.....


    Compared to everyone other company that do not even do any assembly in North America?
    Like serious, you want to throw stones at Apple assembling products in North America when every other manufacturer won't even consider that.

    Don't forget Labour costs for a smartphone (Apple, Android, Microsoft, RIM) phones is about $6-$10 of the cost of the phone, at least Apple seems willing to create some jobs in North America.
  • 0 Hide
    jojesa , December 7, 2012 1:33 PM
    Just because they create jobs in the USA (even if it just tightening a screw) I might consider an iMac, even thought I might use it for decoration.
  • 2 Hide
    wemakeourfuture , December 7, 2012 1:33 PM
    chuckydbIf they bring jobs to the US, could that explain why the court was so biased toward them versus Samsung?


    Not really, Microsoft has lots of jobs in America, they are an American company and lost a patent case to a Canadian company in the +$100 million.

    American system sides for the patent holders, they do not like infringement. Hence why generic drugs are not as big of the market as in other nations. They protect big pharma who gets the patent.
  • 2 Hide
    wemakeourfuture , December 7, 2012 1:38 PM
    arnoldlouieThe one screw will be tightened in the US and everything else assembled in China. So yeah, it was more or less assembled in the US.


    I believe there is a certain threshold of % of assembly to make a claim that is has been made in a country (developed world mostly has regulation on this).

    http://business.ftc.gov/documents/bus03-complying-made-usa-standard

    Nice try, trying to bash Apple by creating more jobs in the USA.

    I guess you're next going to bash Apple since it pays a higher corporate tax rate than other USA Software and Technology company. They intentionally pay more taxes and do less tax hiding than Microsoft.
  • 5 Hide
    house70 , December 7, 2012 1:39 PM
    This is only for certain systems that are custom-ordered (pre-assembly done in Asia, final assembly with custom components done in US).
    This has already been discussed and clarified on other websites/forums. No mystery here, and no "Apple bringing jobs back to US" miracle.
    If that were the case, Cook would be all over it tooting his own horn.
    For what will actually happen in the future (like FULL assembly of a product in the US), nobody knows that yet. Cook can make a lot of promises, yet any of this remains to be seen. ATM, Samsung is a much more American company than Apple from a manufacturer's perspective. Apple would not only have to assemble products here, they would have to manufacture (at least) some components here to have the right to say the same.
  • 0 Hide
    bllue , December 7, 2012 1:40 PM
    chuckydbIf they bring jobs to the US, could that explain why the court was so biased toward them versus Samsung?

    Those courts are iSheeple that's probably why Apple keeps winning
  • 4 Hide
    NotYetRated , December 7, 2012 1:43 PM
    merikafyeahApples' excuses are disgraceful lies. If Intel can put most of its manufacturing weight in the US, then no US company has any excuse not to.Those pesky and outdated worker unions that do far more harm than good are one thing, but it really all comes down to greed. Specifically greedy shareholders who think of nothing but short-term profits and a twisted and feeble stock market that bends to the mere rumors in the wind.


    Ehh, false. CPU manufacturing is close to 100% automated, whereas computer assembly is not nearly as feasible to automate. Not to mention the volume differences, and configuration differences in computers. Yes, a lot of it can be overcome, but there is still too big a difference in the two processes to make such a comparison as you have tried to.

    Although I still say that Apple profit margins are high enough to merit manufacture in the USA.
  • 1 Hide
    ohim , December 7, 2012 1:57 PM
    Made in China assembled in USA by chinese people :) 
  • 1 Hide
    sonofliberty08 , December 7, 2012 2:18 PM
    it actually all made in china, but they send it back to the state for final step to prevent it from completely made in china, was still made in china after all, but with assembly in US, they can double charge the price......
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