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Video Game Sales Drop in November

By - Source: Tom's Hardware US | B 32 comments

The video games industry suffered a significant drop this past month despite Thanksgiving and Black Friday kicking off the spend-thrifty holiday season.

NPD reports that video game sales fell by 7.6 percent in November when compared to the same period last year. The drop saw sales across the entire video game business fall from $2.92 billion to $2.7 billion.

NPD analyst Anita Frazier blames last year's record breaking November for the drop and says it seems unlikely sales will be able recover before the year is out. "Breaking even seems more out of reach. In order to break even to last year, December sales would have to be up 36 percent over December 2008," Frazier said, according to Reuters.

Last November saw the video game industry post its best November ever, so although last month's sales were down by more than 7 percent, November '09 is still the second best ever recorded.

Microsoft recorded the best November ever for the Xbox 360 brand, selling $838 million dollars of Xbox 360 hardware, software and related accessories last month. Sony reports that its PlayStation 3 is the only home system to register year-on-year growth in November with an 88 percent boost. The Tech Herald reports that the console also posted a 122 percent sales increase compared to October 2009. Meanwhile, Nintendo is also boasting a “record-setting month” for November with reports that the Wii pushed beyond a global sales total of some 23 million units.

Read more on the Tech Herald.

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Top Comments
  • 11 Hide
    sunflier , December 11, 2009 2:47 PM
    That's what happens when you keep delaying Starcraft II.
  • 10 Hide
    ssalim , December 11, 2009 2:48 PM
    That's because there haven't been any good games in Q4 2009, except maybe Left4Dead2 and ModernWarfare2 and Dragon Age:o rigins
Other Comments
  • 11 Hide
    sunflier , December 11, 2009 2:47 PM
    That's what happens when you keep delaying Starcraft II.
  • Display all 32 comments.
  • -2 Hide
    ssalim , December 11, 2009 2:47 PM
    What the hell is "NPD"?
  • 10 Hide
    ssalim , December 11, 2009 2:48 PM
    That's because there haven't been any good games in Q4 2009, except maybe Left4Dead2 and ModernWarfare2 and Dragon Age:o rigins
  • 3 Hide
    sunflier , December 11, 2009 2:50 PM
    ssalimWhat the hell is "NPD"?

    I believe its a company that does market research.
  • 1 Hide
    duckmanx88 , December 11, 2009 2:53 PM
    ssalimWhat the hell is "NPD"?


    market research firm.
  • 4 Hide
    valcron , December 11, 2009 3:02 PM
    IMO 2009 has been bad for gaming in general with almost no games actually worth purchasing coming out. Borderlands, Dragon Age, Demon Souls, and well thats all I can think of off the top of my head.
  • 1 Hide
    Anonymous , December 11, 2009 3:07 PM
    Kinda funny. :) 

    In the last Two weeks or so, I've bought at least ten or more games for our Nintendo Wii what with all the sale and mark down prices.

    That also includes the newest Super Mario Brothers in the Red package.

    Aside from that, I saw an excellent limited edition package deal at WalMart today which I was very tempted to buy. A 46" 1080p Sony Bravia TV with a Sony PlayStation 3 for something like $986 in store.
  • 0 Hide
    Anonymous , December 11, 2009 3:12 PM
    there was a game that released last November that is what boosted the sales so much. The WoW expansion
  • 2 Hide
    scorc25 , December 11, 2009 3:13 PM
    ssalimThat's because there haven't been any good games in Q4 2009, except maybe Left4Dead2 and ModernWarfare2 and Dragon Agerigins

    awh you beat me to it. That was exactly what i was about to say
  • 0 Hide
    Honis , December 11, 2009 3:39 PM
    Well, most of November is like the lull before a storm. Nov 1 to the 26th were dead because everyone was preparing to buy from Nov 27 to Dec 24.

    November only had 4 real sale days. I'd be surprised if this hasn't happened in previous years.
  • -2 Hide
    hillarymakesmecry , December 11, 2009 4:26 PM
    ssalimThat's because there haven't been any good games in Q4 2009, except maybe Left4Dead2 and ModernWarfare2 and Dragon Agerigins


    Left for dead two on 360 sucks. Awesome on computer. Split screen gets terrible slowdown. Online has tons of lag. The 360 needs to be put out to pasture.
  • 1 Hide
    9d3tsi , December 11, 2009 5:00 PM
    That's really odd?? I thought MW2 beat out existing sales records etc?? I am so sick of surveys and studies! They never seems to prove anything concrete.
  • 2 Hide
    wildwell , December 11, 2009 5:37 PM
    I'm confused. It sounds like sales are down, yet Sony, Microsoft, and Nintendo are all celebrating new sales records.
  • 1 Hide
    eyemaster , December 11, 2009 5:37 PM
    Looks like a 7% drop, which isn't much.
  • -2 Hide
    widcard , December 11, 2009 7:48 PM
    Nothing to be concerned about. I just added Midnight club La, NFS Shift, Dirt2 and Forza3 to my already very large collection of games. What i m saying is the console ain't going anywhere. For the PC gaming, well things aren't looking too good. Practically all game programming done today is console first then ported over to PC. And when the next gen consoles come out it's only going to get worse, Which really sucks because at one time i was a hardcore PC gamer for a lot of years, spent a ton of money on it.
  • 0 Hide
    cloakster , December 11, 2009 9:25 PM
    I don't get why these matter at all. Video game sales are based on what games have just come out, not the time of the year.
  • -1 Hide
    philologos , December 11, 2009 10:08 PM
    And what about computer games? How far did they drop? Guess we're irrelevant. But the next time someone tells me how great their XBox360 or PS3 is, I'll just smile and nod.
  • -1 Hide
    Manos , December 11, 2009 10:18 PM
    "Sony reports that its PlayStation 3 is the only home system to register year-on-year growth"
    Well easy to say when it was the only console that was barely selling any good numbers since release till the Slim/Pricedrop. I wouldnt advise them to be proud of this but well done in the overrall boost. No more aces up their sleeves for next year than the expected 3 titles so again they are in danger of loosing steam.

    but yeah I agree with the rest/ I never really found use for sales numbers to the gamer himself its plain pointless. Might be feeding the kiddos that wanna sex up their systems. But thats about it.
  • -2 Hide
    widcard , December 11, 2009 10:44 PM
    let's see, the last big title built from the ground up for the PC was Crysis. That was back in 07.
  • -1 Hide
    jimmysmitty , December 12, 2009 6:45 AM
    ssalimThat's because there haven't been any good games in Q4 2009, except maybe Left4Dead2 and ModernWarfare2 and Dragon Agerigins


    This makes me wounder if they counted digital sales since L4D2 was pure digital except 360 and a small amount who buy it boxed for PC, Dragon Age was on Steam as well.

    But MW2 was on Steam and bought by some but a lot of PC players bypassed it for the mistake of removing dedicated servers they made.
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