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Video Game Sales Fall for 6th Consecutive Month

By - Source: Tom's Hardware US | B 73 comments

As the holiday season approaches, things have yet to pick up for the video game industry as sales fell for the sixth month in a row in September.

Research group NPD reports that, in the month of September, sales of video game software, hardware and accessories fell 8 percent to $1.2 billion. Game hardware was hit the hardest, with sales falling 19 percent to $383 million. This month represents the first time that NPD has not publicly released sales for individual consoles (these numbers are still available for those willing to pay) but Microsoft was more than happy to reveal that the Xbox is still selling extremely well.

"Xbox 360 enters the holiday season with four consecutive months as the #1 console in the US, with 484,000 units sold during the month, up 37 percent from last September, a stark comparison to the other console platforms," Ars Technica quotes the Redmond, Washington-based company as saying.

The Associated Press reports that Nintendo sold 403,000 DSes in the U.S., along with 254,000 Wii consoles.

Sony has yet to reveal its console sales for the month of September.

Also down were software sales, dropping 6 percent to $614 million. Halo: Reach, Madden and Dead Rising 2 were the most popular titles of September. NPD provided figures for only Halo: Reach, which managed to sell 3.3 million units last month.

The only category that didn't experience a decline was accessory sales, which NPD says were driven by "Specialty Controllers" like Sony's PlayStation Move. Again, the group failed to provide much in the way of numbers, but did reveal that the best selling accessory was the Xbox Live 1600-point card.

Source: the Associated Press, Ars Technica

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Top Comments
  • 36 Hide
    joe gamer , October 16, 2010 2:29 AM
    In other news "Video game quality falls for the 6th month in a row, PC gamers still getting the shaft, are searching desperately for lube"
  • 27 Hide
    kriswitak , October 16, 2010 4:03 AM
    Maybe they should stop making terrible games and care about their customers more. I'm sick of buying games only to find out another version will come out, or I'm going to have to buy a 15 dollar add-on to keep up with the game community. Get back to the roots and maybe we will take our chances and buy a 60 dollar game. Until then, my money goes into savings.
  • 27 Hide
    znegval , October 16, 2010 2:32 AM
    I wanted to buy a specific one (Starcraft II) but $60? Sorry I'll do without.
Other Comments
  • 36 Hide
    joe gamer , October 16, 2010 2:29 AM
    In other news "Video game quality falls for the 6th month in a row, PC gamers still getting the shaft, are searching desperately for lube"
  • 27 Hide
    znegval , October 16, 2010 2:32 AM
    I wanted to buy a specific one (Starcraft II) but $60? Sorry I'll do without.
  • 26 Hide
    randomizer , October 16, 2010 2:35 AM
    What do you expect when every AAA game is a copy of another one with a new coat of paint so they can go on about how realistic it looks rather than how fun it is? Adding "black ops" to the end of the name of a Call of Duty title does not make it something other than another Call of Duty title. There are now 8 of them including development versions. You can only play the same thing so many times before it loses its entertainment value.

    Gamers need a new gimick to get them to by the latest recycled titles. Maybe they want to keep active while playing games?

  • 24 Hide
    Anonymous , October 16, 2010 2:39 AM
    Duh! In a time when a LOT of people are out of work, or worried about keeping their job, blowing income on video games is just outright stupid. People save up money, wait for a game they will really really like and buy that. None of us know what is coming in the next year of few, esp in the USA with all the new taxes coming down.
  • 13 Hide
    Ninjamonkeh , October 16, 2010 2:49 AM
    How can system sales be fine , yet software sales be down? Pretty simple really , Gamefly. I use to buy 2-3 games a month, I havent bought a single console game since I joined gamefly. Why should I throw out $60+ for a 12hour game, i put it in my que, beat it in 3 days, send it back for a new one.
  • 9 Hide
    the associate , October 16, 2010 2:51 AM
    What's interesting about console sales is they don't realize that most people who are going to buy one already have...i'm still surprised they sell as good as they do 0.0
  • 27 Hide
    kriswitak , October 16, 2010 4:03 AM
    Maybe they should stop making terrible games and care about their customers more. I'm sick of buying games only to find out another version will come out, or I'm going to have to buy a 15 dollar add-on to keep up with the game community. Get back to the roots and maybe we will take our chances and buy a 60 dollar game. Until then, my money goes into savings.
  • 7 Hide
    randomizer , October 16, 2010 4:06 AM
    JOSHSKORNTry porting Halo, Halo: ODST and Halo Reach to PC and we'll see who comes out first

    Halo is a big seller for the Xbox 360. Microsoft aren't going to try and straddle their cash cow across two platforms and risk losing sales of Xbox consoles.
  • 13 Hide
    HaakonXCI , October 16, 2010 4:09 AM
    Reason I don't buy games anymore is because of all the stupid add-ons that they enforce for online play or things that shouldve been in the game anyways (Borderlands ugh..).
  • 3 Hide
    guitarpeggio , October 16, 2010 4:48 AM
    I bet Oct. sales will be higher. Fallout:New Vegas and Fable 3 should help that out.
  • 20 Hide
    dimar , October 16, 2010 4:49 AM
    I want to buy PC games, but I can't find anything interesting lately...
  • 0 Hide
    vicsrealms , October 16, 2010 6:02 AM
    Well, considering Civ 5 was a huge disappointment and there was really nothing else that interesting. I can understand that Sept sales feel. It also doesn't help that the console market isn't coming out with any really exciting games either, which for me mean RPG's. October at least has Fallout New Vegas, and Borderland Robolution was a lot of fun. Other then those two there isn't much to catch my attention. Fable 3 for PC is probably coming out in December, so once again PC gamers get the shaft there. Then add Force Unleashed 2 being in the questionable category because of how bad the Force Unleashed port turned out.

    It shouldn't be a surprise that I want to spend my money some where else. Like Jim Butcher's Side Jobs, Warhammer 40k's Firedrake and First Herteic.
  • 4 Hide
    alyoshka , October 16, 2010 6:06 AM
    Console games and consoles are kind of limited I think they have reached a saturation point everyone who plays it has it and it's not like a PC that can keep being upgraded to do more and more stuff, I would compare a console to a Microwave.... it's like a home appliance now.... although I don't have one, my kid makes up for it, he has two :) 
    So I really can't see putting any money in it as worth the machine.....
    They make games for the console..... so of course that should just increase game sales, but, these days the quality of games has got so bad that I doubt anyone will really try anything other than what worked best on their PCs.
    Really don't know, why this is a big headline, but, it's a fact that either the console makers expect miracles or the game makers feel cheated....
  • 7 Hide
    therabiddeer , October 16, 2010 6:21 AM
    JOSHSKORNTry porting Halo, Halo: ODST and Halo Reach to PC and we'll see who comes out first....Yeah, that's what I thought.Oh, and yeah, try making a game with a REAL anti-hack system. For those that say that can't be done, I call BS.

    If a real anti-hack system can be done, then why dont you make it? You would make probably more money than any person alive if you did.

    As for the article... at least they cant blame "piracy" for sales being down like they do every time this happens for PCs.
  • 12 Hide
    tacoslave , October 16, 2010 6:34 AM
    drop the prices to 30 bucks for new games and youll see sales figures like never before.
  • 4 Hide
    dEAne , October 16, 2010 7:03 AM
    Hope the prices will drop.
  • 1 Hide
    Benihana , October 16, 2010 7:38 AM
    How many consoles can one buy? I mean what will I do with 2 Xbox's?
  • 5 Hide
    randomizer , October 16, 2010 8:24 AM
    Quote:
    How many consoles can one buy? I mean what will I do with 2 Xbox's?

    You have a backup for when one inevitably fails.
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