There's something to say about liking your enemy. It's important to know what they're up to, what their plans are, and what they're hiding. In this case, no one should be an enemy.
Lest there be any confusion, this isn't an article to defend Apple. It's an article to defend Tom's Hardware. Read on.
Up until the last few years, Apple has been an extremely small annoying sliver in Microsoft's side. At that point in time, Apple's products were indeed quite mediocre, and seriously slow compared to other machines at the time. But these days, times have changed. Apple is now a big force in the tech industry, and in many tech sectors.
This isn't to say that Apple doesn't have issues. Every company has its issues and every company has things that people don't or do like. To look back at some of the comments posted in Mac-related Tom's Hardware articles, I can summarize them into the following:
- "Apple sucks."
- "Apple products are for stupid people who don't know what they're doing."
- "Apple products are for people who believe the Apple brainwashing."
- "Macs are for losers."
- "Macs are for people with too much money."
- "Macs are for people who want to look cool."
- "Macs are for idiots."
- "OS X sucks."
- "OS X is garbage."
- "Why is Tom's Hardware posting this Apple garbage?"
- "Apple news does not belong on Tom's Hardware."
- "Tom's Hardware gets paid by Apple."
- "Author X got paid to write Apple garbage."
- "Author X is an Apple fanboy/girl."
- "Author X is an Apple employee."
I understand everyone is entitled to an opinion--that's fine. But the point is, there's a line when people are talking about merits based on facts or commenting out of personal hate or grudge. That's fine if you don't like what Apple makes, but there's no reason to attack an author of an article. The fact of the matter is, my team is doing their job, covering as much news as they can within the scope of a day and do that with a neutral stance.
Let me go on the record here and be absolutely clear: Apple does not pay us, or our authors, even a single cent to write anything about Macs, iPhones, the App Store, iTunes, OS X, and Steve Jobs.
The Age Old Debate that Indeed is Getting Old
Where does this intense hate come from? The age-old PC/Apple debate is no longer relevant in the way that it was a decade ago, when it was clear that the "PC" side was producing clearly superior products. But the word PC is essentially a misnomer today. A Mac is a computer, simple as that. Like a ThinkPad is a laptop, and a Dell XPS is an XPS, like an Alienware Area 52 is a gaming machine, like an EeePC is a netbook. They're all computing tools.
They're all also priced differently. Some are priced based on premiums while others are priced based on price-competition. Some other companies will price their products based on a pricing war. Other products are made well and are priced to reflect that. I recall when boutique companies like Alienware, Falcon Northwest, Voodoo PC first came out. Their machines commanded a hefty premium because they differentiated themselves. Alienware included customized manuals, benchmarks of each machine, hand-build rigs that were clean inside out, and pre-installed games of the customer's choice. Other's like Voodoo PC, even offered customized paint using high-quality automotive paint. The end product is a luxury product more so than a tool. And we all know that these boutique companies went from small no-namers to big-time players in the gaming industry.
The Rage, Hate, and Obsession
Some would say that a customer spending a lot of money on custom manuals, benchmarks, and paint, is an idiot. First of all, that's rude, uncalled for, and outright lame. If someone buys something that gives them a sense of joy, pleasure or pleasant feeling, good for them. There is no reason to hate on, flame, or call them out.
There seems to be an intense amount of hate from some commenters who choose to bash in some of the articles. These commenters use any argument they can come up with to put down another person, the author, or the website.
What everyone must remember though, is competition is good and healthy for everyone! Whether you use a Windows computer or a Mac, you will benefit from the other side being successful or releasing a great new product. Allow me, if you will, some words for an example.
Because of the way Apple now manufactures its notebooks, other companies have taken notice and consequently improved on product design and manufacturing. If I am a fan of Asus or Sony laptops for example, of course I will be happy if Apple releases a killer notebook. That just means that Asus or Sony will have to compete and produce a better product. Everyone wins.
Some say that Apple customers are brainwashed and obsessed. If you look through the comments, you may see that the obsessed one's are the people that continually come back time after time to flame and bash Apple, or us for posting Apple news. If they see an Apple related story, their hate meter automatically blows up and they start flaming.
My biggest gripe is the commenters who come back continuously to bash and talk trash about a Mac user or me and my team for posting Apple-related news.
If you don't like the headline, read something else. No one's forcing anyone to take a bite. Besides, we do this as a service to technology-enthusiasts, not just "Windows-PC-Only-Enthusiast."
Apple does a lot of marketing to sell products. So does Microsoft, Dell, AT&T, Verizon, McDonald's, etc. Every company wants to move product and make a profit. If you have a business, you'd know this first hand. Some say that Apple's ads are full of fud, lies and bogues claims. I would say that some of Apple's ads are extremely stretched, but to me, even as I use a Windows 7 PC right now, simply laugh at the ads. I know they're just Apple's marketing department poking fun of PCs and putting their computers in spotlight. Microsoft does the same. It's normal competition.
Instead of getting angry at an ad, know it's an ad, and then make your buying decision based on research, study and your own needs. I know what's true and what's not when I see an ad.
"The Apple Tax"
Apple's prices don't affect you if you don't want to buy an Apple product anyway. Period.
Again, buy based on a combination of what you need and want. There is a big ocean of choices. No need to get pissed off at a pond.
The ironic thing is that the same people are angry because they feel Apple hardware is just the same thing for more money and often times have never used an Apple product themselves. Everyone has something they would and wouldn't pay for. It doesn't make them dumb, or an idiot.
The Apple Superiority
Everyone has a superiority complex on all camps. Linux-fans, Mac-fans, PC-fans, Xbox-fans, PS3-fans, Wii-fans, sports-fans. You name it. Apple says it's products are better. Microsoft said it's products are more advanced. Sony says its products are cooler. Dell says its products are the best.
Who cares? It's marketing.
Do research, tests, etc. Come to your own conclusions.
Where Tom's Hardware Stands
Let me make it clear again for those in doubt: We do not get paid by Apple or any agency representing Apple, to post Apple news/reviews/articles. Apple doesn't send us any hardware, and won't, even if we ask for samples. Consequently, it is difficult to do a side-by-side comparison because of this.
Tom's Hardware covers the technology industry. That's why we attend shows like CES, Computex, CeBit, E3, etc. We cover all things technology. Some commenters yell "Apple crap doesn't belong on Tom's Hardware!"
I say, it sure does! It's technology!
Like I mentioned above, all of these tech companies including Apple, are part of the overall tech ecosystem. That's what drives innovation and competition forward. We enjoy technology. We relish in it and relentlessly pursue the next great thing. Where it comes from doesn't nearly matter as what it is.
Likewise, if there are any Mac fans here who feel the need to always bash a Windows-PC user, the same applies to you.
We're all technology enthusiasts. Stop the hate.
/ Tuan Nguyen
Director, News Operations