Mozilla Dev on How to Convert Chrome User to Firefox

To survive the battle with IE and Chrome, Mozilla will have to find more compelling reasons for people to use Firefox - or reasons to draw people back to Firefox. Nicholas Nethercote, who works on memory improvements in Firefox, described why getting users back from Chrome may nearly be impossible, and the reason why casual users may steer clear of Firefox.

Nethercote stressed that Firefox does not offer the importing of bookmarks from Chrome. As long as there are just a handful of bookmarks, users may be willing to accept a manual install of bookmarks in Firefox, but if the transfer of bookmarks includes potentially hundreds of bookmarks, the lack of bookmark import may actually kill the deal for Mozilla. Nethercote stated that Mozilla needs such a feature badly.

He also stumbled over "awful" third-party add-ons in the Windows version of Firefox, which resembles the experience of crapware. On the positive side, he noticed that Mozilla's position as a non-profit organization resonates well and AdBlock Plus is a tool Mozilla needs to promote much more [Ed. note: Hopefully the target is people who don't know that similar software exists for Chrome].  Somewhat surprisingly, none of the features that Mozilla promoted in the recent past appear to have been convincing reasons for a switch. The problems may be that simple and basic issues that have been overlooked: Nethercote found that it took the experience of an expert user to install and configure Firefox. For casual users, Firefox may be too difficult to set up.

Read about his full process here.

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  • egmccann
    ... too difficult to set up?

    I seem to recall my experience being "Download. Install. Next, next, next, done." Perhaps they need to drop a "Next" from it? Honestly, I don't see most (average) users going from Chrome -> Firefox. It's still mostly IE they're moving from.

    Frankly, I think Mozilla's biggest problem is getting people to pronounce their name correctly. I talk to people all day who mention they're running Mozarella, Foxfire, Flamefox and other interesting variations.
    24
  • Anonymous
    Adblock in Chrome is not the exact same as the one in Firefox. The Chrome version is unable to block certain ads, particularly within flash embeds, because of the Chrome extension API. This is likely to never change so the Adblock in Chrome will forever be inadequate.

    http://code.google.com/p/chromium/issues/detail?id=35897
    16
  • de5_Roy
    reduce memory leaks, better sync, introduce tab isolation or sandboxing or virtualization, lose the !@#$ing numbering and get the old version numbering back, better enterprise support.
    chrome users might not start using ff but there are always ie users to take away. :)
    14
  • Other Comments
  • Anonymous
    For casual users downloading Firefox is too complicating
    -2
  • egmccann
    ... too difficult to set up?

    I seem to recall my experience being "Download. Install. Next, next, next, done." Perhaps they need to drop a "Next" from it? Honestly, I don't see most (average) users going from Chrome -> Firefox. It's still mostly IE they're moving from.

    Frankly, I think Mozilla's biggest problem is getting people to pronounce their name correctly. I talk to people all day who mention they're running Mozarella, Foxfire, Flamefox and other interesting variations.
    24
  • de5_Roy
    reduce memory leaks, better sync, introduce tab isolation or sandboxing or virtualization, lose the !@#$ing numbering and get the old version numbering back, better enterprise support.
    chrome users might not start using ff but there are always ie users to take away. :)
    14