Apple, Adobe Work Together to Bring GPU Flash
Finally, some GPU love for Flash videos in Mac OS X.
Steve Jobs made it painfully clear today in an open letter that he doesn't have much love for Adobe and its Flash technology. But still, the developers at both companies have gotten together and delivered the first step to making Flash video far more livable on Mac OS X systems.
Apple recently released a new framework in its latest Snow Leopard update that provides low-level access to the H.264 decoding capabilities of compatible GPUs found in Macs and MacBooks such as the Nvidia GeForce 9400M, GeForce 320M or GeForce GT 330M.
This paved the way for Adobe to implement GPU assisted video decoding for Flash videos, especially those encoded for high-definition. Read more details in a Flash Player Engineering Blog.
Engadget put the early build of the new Flash Player through its paces on the newest models of 15-inch MacBook Pros. While the Nvidia GeForce GT 330M helped decrease the CPU strain on the Core i7 model, the same plug-in curiously made things more strenuous on the CPU for the Core i5 machine. It's likely just a software bug, as the preview build has shown to make life easier with GPU assist.

http://www.anandtech.com/show/3682/adobe-enables-gpu-flash-acceleration-in-os-x-we-test-it
Still, running the decoding on the GPU will suck up less power than running it through software.
Can anyone pick a stance and stick with it. Even I am getting confused. Is my phone getting flash or not?
I take great offence to your statement because I Purchased an iPhone, Maybe you can better word your phrases,
Or only idiots make baseless insults to the decisions of other people.
You don't have to like a product or a company or anything. but please refrain from being insulting to others, or in your language, An idiot.
Heh, they have to give you a reason to buy a macbook and a iphone/ipod/ipad.
Either that, or he has a serious case of bipolar disorder.
There are so many contradictions, it made my eyes cross in confusion.
If we were talking about a machine that had a slow, low-power CPU such as an Atom or 1.3 Core Solo and a low power GPU like a 9400m then this makes total sense. Netbooks and even set-top devices such as Apple TV could realy use this. But Apple does not make laptop designs like this.
Their slowest CPUs are 3GHz Core 2s. What are you going to do? Disable all but one core and clock the CPU to 800Mhz when flash kicks in to fire up a GPU and keep within a decent power envolope? Whats the point?
Time and development of Flash should be focused to iPhone, iPod and iPad. If iPad's A4 ARM graphics component could hardware accelerate Flash then get that working instead. If not someone needs to develop a low power, dedicated mobile embedded Flash decoding chip or Apple could use Tegra in their next iPad/iPod which has Flash acceleration integrated.
and then says "oops" here you go after another Adobe-bashing, anti-competitive exclusion of the Adobe development environment for phone apps, and getting a kid who *found* an iPod.
Right.
Steve Jobs is uncouth, and you think Microsoft is evil?
A decade ago all but the most faithful had virtually written Apple off. SJ had the unenviable task of rebuilding a legendary company from a pile of pi**ed on ashes. A task he has so far achieved with aplomb.
His focus has clearly shifted from big hardware as he and his teams have wrestled with future technologies and the software to enable them. Anyone see a personal benefit here?
Maybe the whole messy debate about Flash on mobile v's desktop/laptop devices has brought aspects of Flash performance to the fore for Steve. Could he have recognised Apple's mistake of not releasing a framework to developers and decided to right a wrong by making it happen even if it is in an area of computing which will become increasingly irrelevant, the desktop PC?
None of us here languishes in the head of Steve Jobs or sits on the Apple board. So, we don't know.
Sure, it seems strange, even contradictory. Perhaps he self-assuredly sees Flash as a barrier to eco-friendly energy efficient hand-held devices and has hopes for an inclusive internet where open standards replace proprietary plug-ins. Who's to say that his vision wont be the one that materialises?
People react badly to change, and, like it or not, Apple has provoked change since its inception. A lot of what one does in their tech world today (and tomorrow) may not always have been invented by Apple but much of it has been championed by them.
Someone mentioned Blu-Ray... What about it? What does that have to do with anything when you'll most likely be watching streaming HD video on or via a hand-held device within a year or two? How many of you here have transitioned from Beta/VHS to DVD to Blu-Ray to streaming? Is Flash the right container to carry that burden or does the future beckon something better?
"Blue-Ray"? are you $@#&&*#$ serious? wow, get off this site now.