Google May Soon Design Its Own Chips with ARM
Is Google about to add another product to its already vast and varied portfolio?
Google already has its own brand of smartphones, tablets, and mobile operating system, but it seems the company may soon design the chips inside those devices, too.

According to Bloomberg, Google is contemplating designing its own processors using ARM technology. The news outlet cites a person with knowledge of the matter that says the move would allow Google to better manager the relationship between hardware and software.
Though this could mean Google-designed chips for phones and tablets, it could also mean Google won't need to rely on Intel as much for server processors. According to Bloomberg, Google is currently Intel's fifth largest customer. That might change if Google's designing its own processors.
Regarding the Bloomberg report, a Google spokesperson said it is 'actively engaged in designing the world's best infrastructure' and that this includes both hardware and software design. The company refused to comment further than that.
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Designing a phone is not that much more complicated than building a pc . You choose which parts you want to go in your phone and have a manufacturer put the phone together and you call it your phone ie Google Nexus. Asus, HTC, Samsung and LG manufactured previous google nexus phones and tablets. All of which have long histories manufacturing electronics.
It's a huge jump to say i know which parts are good in a phone to I know how to make good parts. I'm not saying google doesn't have the money to research ARM cpu. Google just has 0 experience in designing cpus or electronics in general.
tl;dr?
Google may be shooting itself in the foot trying to build its own ARM cpu
Every ¢ that open solution steal away from closed ones is actually good thing for the future of computing & necessary one in the world of market economy for them to compete!
It's a huge jump to say i know which parts are good in a phone to I know how to make good parts. I'm not saying google doesn't have the money to research ARM cpu. Google just has 0 experience in designing cpus or electronics in general.
tl;dr?
Google may be shooting itself in the foot trying to build its own ARM cpu
Motorola has experience. Google has Motorola. Google has experience.
Also the title is misleading, what the author probably wanted to say is: "Google might be working with ARM on a customized Chip design". Now it makes perfect sense with regards to the Android platform:
Android devices already have certain hardware requirements (e.g. Bluetooth, Accelerometer etc...)
Slamming it onto a single chip/chipset has one huge advantage:
Unified implementation of basic hardware requirements (which offer no distinction for individual hardware competitors)
> unified driver implementation
>> beat fragmentation
>>> simplify and speedup firmware updates for manufacturers
>>>> end users happy
now open source the drivers:
+ no more tragedy like AOSP + JBQ
+ custom ROM builders happy
+ improved drivers
With the wave of accessories coming to the market this is going to be HUGE advantage,
Just take Nike+ FuelBand SE as an example : according to Nike there is no app for android because
sounds like a cheap excuse to me, but having the same BT on every device would make things definitely easier.