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Brazilian Company Launches 'IPHONE' Android Smartphone

By - Source: SlashGear | B 32 comments

IGB Eletronica won exclusive rights to the word 'IPHONE' in 2008.

Brazilian electronics company IGB Eletronica has announced a slate of devices that feature the moniker "IPHONE."

The first device in the lineup is the Neo One, which is a low-powered smartphone running Android 2.3 Gingerbread. It has a single core 700MHz processor and a low-resolution 320 x 480, 3.7-inch display.

As well as dual-SIM capabilities, a rear 5-megapixel camera and a 0.3-megapixel front-facing camera is included, as is 3G connectivity and 2 GB of storage. Its retail price, meanwhile, is $287.

The Brazilian firm won exclusive rights to the word 'IPHONE' in 2008, a year after Apple launched the original iPhone handset in 2007. The former claims to hold the rights to use the name through till 2018.

During the opening stages of 2007, Apple was taken to court by Cisco Systems over the naming rights of "iPhone" in the United States. Cisco had sued the firm for trademark infringement after the iPhone itself was unveiled at the annual Macworld conference. However, the two companies ultimately settled during the February of 2007.

 

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  • 11 Hide
    house70 , December 20, 2012 1:52 PM
    I don't care about the name. If they got the rights, fine.
    But it's a very expensive phone for the specs. Even for their first device, it's a very outdated one.
Other Comments
  • 9 Hide
    Cazalan , December 20, 2012 1:43 PM
    I smell more lawsuits.
  • 0 Hide
    guru_urug , December 20, 2012 1:51 PM
    So is the IPHONE a phone or a line-up of phones? There are no details on this so-called 'IPHONE' in the article only the Neo One.
    This small Brazilian company better have its legal fronts covered, cause Apple with be coming for them if they get popular. They better have thought this through. Nice troll though :D  I still wonder how they managed to get the rights to the name after the iPhone was launched. Seems like Apple didnt care much abt patents until they were threatened and lost popularity to Android and Samsung :p 
  • 11 Hide
    house70 , December 20, 2012 1:52 PM
    I don't care about the name. If they got the rights, fine.
    But it's a very expensive phone for the specs. Even for their first device, it's a very outdated one.
  • -1 Hide
    house70 , December 20, 2012 1:54 PM
    guru_urugSo is the IPHONE a phone or a line-up of phones? There are no details on this so-called 'IPHONE' in the article only the Neo One. This small Brazilian company better have its legal fronts covered, cause Apple with be coming for them if they get popular. They better have thought this through. Nice troll though I still wonder how they managed to get the rights to the name after the iPhone was launched. Seems like Apple didnt care much abt patents until they were threatened and lost popularity to Android and Samsung

    It may have something to do with the way the trademark name is spelled. iPhone vs. IPHONE.
  • -1 Hide
    sliem , December 20, 2012 1:57 PM
    Too expensive. Lawsuits due to name.
  • 9 Hide
    Anonymous , December 20, 2012 2:18 PM
    The news are a bit incomplete... they won the rights in 2008, but they submited the register in 2000.

    They released those cellphones now because if they didnt make any commercial use of it after 5 years of being granted the rights they would simply lose it.

    There is an international protocol that allows patents to be applied simultaneously in 185 countries... but Brazil isn't one since it was rejected because it doesnt allocate enough people to examine patents. (it takes an average of 30 months up to 8 years to finish the examination process).

    Also I dont think Gradient sells anything outside Brazil... so It doesnt seem they have much to worry since its all legal.

    Apple cant use the mark in Brazil until 2018 though, now I guess thats a problem.
  • 3 Hide
    hoofhearted , December 20, 2012 2:20 PM
    Maybe Brazillian copyright law is case sensitive?
  • 0 Hide
    Camikazi , December 20, 2012 2:23 PM
    house70It may have something to do with the way the trademark name is spelled. iPhone vs. IPHONE.

    It's actually iphone all lowercase that they are are using and have trademarked.
  • 2 Hide
    shqtth , December 20, 2012 2:26 PM
    hoofheartedMaybe Brazillian copyright law is case sensitive?



    If thats the CASE then Apple has no cAse just incase they thought they had a case, but either way i don't feel too SENSITIVE to the case, because "I HATE APPLE". Apple at there Patents and trademarks and trolling. Its funny to see Apply wine for a change.

    My iphone 3G pisses me off. If it was this slow when I bought it, I would of never bought it. So, its funny someone is mocking the iPhone @ 700 MHz hahahaha.
  • 0 Hide
    Camikazi , December 20, 2012 2:32 PM
    hoofheartedMaybe Brazillian copyright law is case sensitive?

    You don't copyright brand names you trademark them and yes how you spell the name matters. How the name is filed in the trademark form is what will end up being protected so it is important.
  • -6 Hide
    lebois kid , December 20, 2012 2:50 PM
    This is Brazil people, a very different world. Drugs, guns, bribes and intimidation rule the landscape. They will do whatever they want, IN BRAZIL.
  • 0 Hide
    burmese_dude , December 20, 2012 2:59 PM
    Perfect spec for someone who's going back in time 4 or 5 years and not be suspected about too much speed, feature of the phone. So the target consumer is Marty McFly.
  • 0 Hide
    frank_drebin , December 20, 2012 3:05 PM
    wow. how creative
  • 9 Hide
    Zeh , December 20, 2012 3:15 PM
    I'm brazilian, so I feel like sharing a few thoughts:

    The price is misleading, HERE, it's actually a cheap smartphone.
    Everything is a lot more expensive in this country (due to high taxes over imports and electronics in general).
    For instance, a 660ti selling in the US for ~270, means it's worth ~ R$550 (brazilian currency). Well guess what, I had to pay R$ 951 plus shipping, meaning I paid around 450$ for a product thats worth 270.
    Thats just how things are around here.

    That company btw is known as Gradiente, I actually thought it was dead anyways.

    lebois kidThis is Brazil people, a very different world. Drugs, guns, bribes and intimidation rule the landscape. They will do whatever they want, IN BRAZIL.


    You might be watching way too much movies. The way Brazil is shown in the media is also misleading. Ive had a friend come from the US with toilet paper in her bag - I mean, come on, we're 3rd world but not fucking central Africa, we've got everything a 1st world country has, it just costs a lot more and might take a few months to get here.

    Might be you were talking about Rio de Janeiro and São Paulo. Those cities indeed are having trouble with all those problems. Other places also might have that, but it's not that severe.

    I live in the south. It's a very nice place to live, and there's no money that could make me move to RJ or SP. Just please remember: Brazil isnt only RJ/SP.

    I'll answer any questions you might have as well, feel free to ask. Might even search more info on this product if someone needs something specific.
  • 0 Hide
    bllue , December 20, 2012 3:27 PM
    I really hope Apple doesn't win lawsuits against them.
  • 0 Hide
    vkg1 , December 20, 2012 3:35 PM
    I just hope no one starts making "gAlaxy" phones or something like that if the Galaxy starts being recognized as the best phone out there. THEN I'll be pissed.
  • 0 Hide
    -Jackson , December 20, 2012 3:36 PM
    I smell dejavu..
    Blizzard vs Valve anyone?
  • -1 Hide
    Thunderfox , December 20, 2012 3:46 PM
    This is BS, but Apple deserves it.
  • 2 Hide
    bustapr , December 20, 2012 4:20 PM
    lebois kidThis is Brazil people, a very different world. Drugs, guns, bribes and intimidation rule the landscape. They will do whatever they want, IN BRAZIL.

    youve been playing too much games...
  • 0 Hide
    mobrocket , December 20, 2012 4:34 PM
    Brazil is laughing at us, as we pay $4 a gallon for gas

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