Sign in with
Sign up | Sign in

Nvidia Fires Back at Intel's Anti-Ion Sentiments

By - Source: Tom's Hardware US | B 15 comments

Earlier this week, Intel sent out a document that it hoped to dissuade system builders from pairing Nvidia’s Ion platform with the Atom processor. Today, Nvidia fired back with arguments of why Ion is the best solution for the Atom.

Intel’s document, titled Nvidia Ion Competitive Position Guide, instructed its recipients, “Don’t buy the hype around Nvidia Ion--it offers no advantages that an Intel platform cannot provide relevant to the Netbook and Nettop market segments.”

Nvidia’s response to the above Intel statement is that the Ion gives a “faster, more feature rich, better experience.” Nvidia’s document, titled simply Nvidia Response to Intel Claims on Ion, offers a rebuttal on every point Intel makes against the platform.

Three of the 13 pages of Nvidia’s response is dedicated to quotes from Microsoft, software and game developers, and technical publications in response to Intel’s claim about the support behind the Ion platform. Particularly, Nvidia points to Microsoft’s certification of the platform being able to give the “premium Windows experience” from Windows Vista Home Premium. Current Intel Atom systems are much better suited towards running Windows XP.

Nvidia makes no direct argument against Intel’s claim that the Ion is just a retooled MCP79M/MCP7A, but instead points out that computer makers including Apple, Dell, HP, among others are currently using Nvidia’s chipsets. Nvidia also points out that its MCP79M/MCP7A-based Ion is a “modern 2 chip solution” compared against Intel’s “4-year-old 3 chip design.”

Nvidia also takes exception to Intel’s comparison on power requirements. Intel compared the Atom’s current TDP of 8W against Ion’s 15.5W, but Nvidia blasts back, “Peak power is a very poor measurement” and presents its own figures stating that the MCP79-ION typical power is only 9.5W compared to 9W for 945GSE+ICH7. Nvidia then presented Mobile Mark 2007 Battery Life numbers, putting the Ion system at 2 hours 31 minutes compared to Intel’s 945GSE’s 2 hours 40 minutes.

The document in closing argues that Pineview, the Atom with on-die IGP, will only force consumers to use Intel graphics, while the the second-generation Ion will improve performance and expand CPU support. Perhaps to prove a point, Nvidia placed a massive VIA Nano logo that takes up as much space as the four Intel CPU logos next to it.

Discuss
Ask a Category Expert

Create a new thread in the News comments forum about this subject

Example: Notebook, Android, SSD hard drive

This thread is closed for comments
  • 6 Hide
    Inktfish , February 25, 2009 5:08 PM
    Nice that Nvidia fights back to Intel :) 
  • 4 Hide
    bustapr , February 25, 2009 5:10 PM
    Whoa!this is looking cooler than rap battles.
  • 0 Hide
    jonpaul37 , February 25, 2009 5:33 PM
    David, meet Goliath... Goliath, David...

    (anticipates what is going to ensue)

    I'd like to give a holla out to Andrew Daum!
  • Display all 15 comments.
  • 4 Hide
    roofus , February 25, 2009 5:40 PM
    I dont know why I find it so amusing to see Nvidia essentially smarting off to Intel. Cant decide if it is brave or stupid.
  • -6 Hide
    hurbt , February 25, 2009 5:59 PM
    zzZZZ... about as entertaining as a political debate...

    -intel- "our processor works way better!"
    -Nvidia- "Nuh uh!"
    -intel- "don't use their processor, or you won't get the full Windows experience!"
    -Nvidia- "you mean all the bugs? they fixed those... "
  • 4 Hide
    Hatecrime69 , February 25, 2009 6:08 PM
    hurbtzzZZZ... about as entertaining as a political debate... -intel- "our processor works way better!"-Nvidia- "Nuh uh!"-intel- "don't use their processor, or you won't get the full Windows experience!"-Nvidia- "you mean all the bugs? they fixed those... "


    I'd re-word that as:

    Intel: our chipset is just as good and better than nvidia's..it can do everything nvidia's can, with lower power!
    nvidia: Um...yeah...that's bs and you know it
  • 1 Hide
    hellwig , February 25, 2009 8:12 PM
    I feel worse about any OEMs out there who would actually listen to Intel praise their own product, rather than make a decision for themselves. People don't care about Atom vs. Nano vs Whatever, they want functionality and affordability.

    If your battery time drops form 6 hours to 5, but you can watch movies on your netbook or use a nettop as HDPC, why wouldn't you want an Ion? Intel has no solution whatsoever for the multimedia field. Their best desktop GPU can't even support blue-ray decoding, like their integrated Pineview core is going to be that much of an improvement.
  • 3 Hide
    falchard , February 25, 2009 9:11 PM
    roofusI dont know why I find it so amusing to see Nvidia essentially smarting off to Intel. Cant decide if it is brave or stupid.


    AMD thinks its very smart.
  • 0 Hide
    curnel_D , February 25, 2009 9:47 PM
    Lol, I love it when large companies are smartass towards otheres. That last page with the via article is hillarious.
  • 0 Hide
    goonting , February 25, 2009 10:39 PM
    i just love this development...time to get more choices at lower prices..yeah...
  • 2 Hide
    rdawise , February 26, 2009 3:58 AM
    Yeah Intel might be big, but is really ramming their head against a wall on this one. To fight a graphics company that wants to HELP YOU MAKE MONEY! Don't know how came up with that idea....

    Imagine this....

    Intel pisses off Nvidia

    Nvidia no longer supports Intel chips on their board (bye bye SLI)

    Nvidia pairs with VIA to create a Desktop CPU with improved graphics capablitiy and SLI

    AMD/ATI pull the same stunt Intel is trying and not allow uses to use their GPUs with Intel CPUs (to really kill Intel)

    Now Intel is stuck with their own graphics and no discrete cards....

    Disclaimer:
    Will never happen, but would give Intel a taste of their own medicine
  • 1 Hide
    ohim , February 26, 2009 5:31 AM
    rdawiseYeah Intel might be big, but is really ramming their head against a wall on this one. To fight a graphics company that wants to HELP YOU MAKE MONEY! Don't know how came up with that idea....Imagine this....Intel pisses off NvidiaNvidia no longer supports Intel chips on their board (bye bye SLI)Nvidia pairs with VIA to create a Desktop CPU with improved graphics capablitiy and SLIAMD/ATI pull the same stunt Intel is trying and not allow uses to use their GPUs with Intel CPUs (to really kill Intel)Now Intel is stuck with their own graphics and no discrete cards....Disclaimer:Will never happen, but would give Intel a taste of their own medicine

    from my heart i would realy wanna see that but ofc it won`t happen :) 
  • 0 Hide
    neiroatopelcc , February 26, 2009 5:49 AM
    I just love that last slide with the huge nano icon :) 
  • 1 Hide
    lunyuantong , February 26, 2009 4:07 PM
    Remember the first time Intel fked me up was their I740 chip video card.... it sucked so hard.... anyway, now, i got fked up again with their 950g mobile video chip.... i don't wanna to be fked again and again, unless i can get a machine with either ATI or Nvidia chip, i rather use pen and paper.
  • 1 Hide
    turks68 , February 28, 2009 12:24 AM
    I just listened to the most recent episode of the AVault Podcast in which we had the director of PR for NVIDIA Derek Perez was on as a guest. It can be found at our site at http://podcast.avault.com. He had some choice words to say about Intel. I thought it was hilarious too. One of the hosts asked if he thought his CEO could beat Intel's CEO in a street fight. He said NVIDIA's would win. Hilarious!