Nvidia Fires Back at Intel's Anti-Ion Sentiments

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2:00 PM - February 25, 2009 by Marcus Yam

Earlier this week, Intel sent out a document that it hoped to dissuade system builders from pairing Nvidia’s Ion platform with the Atom processor. Today, Nvidia fired back with arguments of why Ion is the best solution for the Atom.

Intel’s document, titled Nvidia Ion Competitive Position Guide, instructed its recipients, “Don’t buy the hype around Nvidia Ion--it offers no advantages that an Intel platform cannot provide relevant to the Netbook and Nettop market segments.”

Nvidia’s response to the above Intel statement is that the Ion gives a “faster, more feature rich, better experience.” Nvidia’s document, titled simply Nvidia Response to Intel Claims on Ion, offers a rebuttal on every point Intel makes against the platform.

Three of the 13 pages of Nvidia’s response is dedicated to quotes from Microsoft, software and game developers, and technical publications in response to Intel’s claim about the support behind the Ion platform. Particularly, Nvidia points to Microsoft’s certification of the platform being able to give the “premium Windows experience” from Windows Vista Home Premium. Current Intel Atom systems are much better suited towards running Windows XP.

Nvidia makes no direct argument against Intel’s claim that the Ion is just a retooled MCP79M/MCP7A, but instead points out that computer makers including Apple, Dell, HP, among others are currently using Nvidia’s chipsets. Nvidia also points out that its MCP79M/MCP7A-based Ion is a “modern 2 chip solution” compared against Intel’s “4-year-old 3 chip design.”

Nvidia also takes exception to Intel’s comparison on power requirements. Intel compared the Atom’s current TDP of 8W against Ion’s 15.5W, but Nvidia blasts back, “Peak power is a very poor measurement” and presents its own figures stating that the MCP79-ION typical power is only 9.5W compared to 9W for 945GSE+ICH7. Nvidia then presented Mobile Mark 2007 Battery Life numbers, putting the Ion system at 2 hours 31 minutes compared to Intel’s 945GSE’s 2 hours 40 minutes.

The document in closing argues that Pineview, the Atom with on-die IGP, will only force consumers to use Intel graphics, while the the second-generation Ion will improve performance and expand CPU support. Perhaps to prove a point, Nvidia placed a massive VIA Nano logo that takes up as much space as the four Intel CPU logos next to it.

Source : Tom's Hardware US

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Inktfish 02/25/2009 8:08 PM
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Nice that Nvidia fights back to Intel :)

bustapr 02/25/2009 8:10 PM
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Whoa!this is looking cooler than rap battles.

jonpaul37 02/25/2009 8:33 PM
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David, meet Goliath... Goliath, David...

(anticipates what is going to ensue)

I'd like to give a holla out to Andrew Daum!

roofus 02/25/2009 8:40 PM
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I dont know why I find it so amusing to see Nvidia essentially smarting off to Intel. Cant decide if it is brave or stupid.

hurbt 02/25/2009 8:59 PM
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Hatecrime69 02/25/2009 9:08 PM
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hurbt :
zzZZZ... about as entertaining as a political debate... -intel- "our processor works way better!"-Nvidia- "Nuh uh!"-intel- "don't use their processor, or you won't get the full Windows experience!"-Nvidia- "you mean all the bugs? they fixed those... "



I'd re-word that as:

Intel: our chipset is just as good and better than nvidia's..it can do everything nvidia's can, with lower power!
nvidia: Um...yeah...that's bs and you know it

hellwig 02/25/2009 11:12 PM
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I feel worse about any OEMs out there who would actually listen to Intel praise their own product, rather than make a decision for themselves. People don't care about Atom vs. Nano vs Whatever, they want functionality and affordability.

If your battery time drops form 6 hours to 5, but you can watch movies on your netbook or use a nettop as HDPC, why wouldn't you want an Ion? Intel has no solution whatsoever for the multimedia field. Their best desktop GPU can't even support blue-ray decoding, like their integrated Pineview core is going to be that much of an improvement.

falchard 02/26/2009 12:11 PM
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roofus :
I dont know why I find it so amusing to see Nvidia essentially smarting off to Intel. Cant decide if it is brave or stupid.



AMD thinks its very smart.

Curnel_D 02/26/2009 12:47 PM
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Lol, I love it when large companies are smartass towards otheres. That last page with the via article is hillarious.

goonting 02/26/2009 1:39 AM
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i just love this development...time to get more choices at lower prices..yeah...

joz 02/26/2009 6:17 AM
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Master Exon :
Seriously, I'll take a VIA or AMD, just quit shitting on us.


VIA Ftw ^_^

Im loving my Nanos ^_^ I picked up two pico-itx, great little hobgoblins compared to the orc Atoms.

demonhorde665 02/26/2009 6:26 AM
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honestly i think intel is shooting them selves in the foot on this one.

consider this ... intels only competetition in the processor market is AMD a competitor that has shown, in the past, that is can beat intel at it's own game.

also , AMD own ATI now giving AMD much more revenue in the long run to give intel more future surprises.

Intel DOES NOT own any video chip company, nor have any of ther "on board" chips ever been worth two sh--s.

to alienate a strong graphic chip company instead of trying to partner up with them ... is beyound arrogant and ludicrious. nvidia is in a position to really damage intel at this point , if intel keeps this up nvidia coudl go as far as leanign all thier products infavor of amd processors .. sure amd is thier competitor .. but so far AMD hasn't done ANY thing to make nvidia's job harder, while intel is doing so at every turn.

rdawise 02/26/2009 6:58 AM
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Yeah Intel might be big, but is really ramming their head against a wall on this one. To fight a graphics company that wants to HELP YOU MAKE MONEY! Don't know how came up with that idea....

Imagine this....

Intel pisses off Nvidia

Nvidia no longer supports Intel chips on their board (bye bye SLI)

Nvidia pairs with VIA to create a Desktop CPU with improved graphics capablitiy and SLI

AMD/ATI pull the same stunt Intel is trying and not allow uses to use their GPUs with Intel CPUs (to really kill Intel)

Now Intel is stuck with their own graphics and no discrete cards....

Disclaimer:
Will never happen, but would give Intel a taste of their own medicine

ohim 02/26/2009 8:31 AM
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rdawise :
Yeah Intel might be big, but is really ramming their head against a wall on this one. To fight a graphics company that wants to HELP YOU MAKE MONEY! Don't know how came up with that idea....Imagine this....Intel pisses off NvidiaNvidia no longer supports Intel chips on their board (bye bye SLI)Nvidia pairs with VIA to create a Desktop CPU with improved graphics capablitiy and SLIAMD/ATI pull the same stunt Intel is trying and not allow uses to use their GPUs with Intel CPUs (to really kill Intel)Now Intel is stuck with their own graphics and no discrete cards....Disclaimer:Will never happen, but would give Intel a taste of their own medicine


from my heart i would realy wanna see that but ofc it won`t happen :)

neiroatopelcc 02/26/2009 8:49 AM
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I just love that last slide with the huge nano icon :)

demonhorde665 02/26/2009 2:25 PM
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well yeah , given the current companies involved and thier pasts no my scenario isn't likely to happen... AMD is after all Nvidia's only real competition in the descrete graphics hardware market.
the point i'm making is Intel is treading ... no stomping , on very thin ice rather arogantly , becuase they are relying on the fact that nvidia won't go over to AMD because AMD is nvidia's competion even more so than intel is. the 3 most likely out comes are ....


1. intel sucks up to nivida later (or sooner) in the desktop market some how and nvidia and intel keep thier generally freindly feelings they have had for each other over the years.

or

2. intel continues thier anit nvida campainge because they might acutlaly be hiding a video card under thier belt they plan to release soon ????


or

3. Nivida being the 800 lbs gorrilla they are , get sick of intel and AMD , and start making thier own processors that are specifically designed to work better in a game and or 3d modeling enviroment.

demonhorde665 02/26/2009 2:33 PM
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roofus :
I dont know why I find it so amusing to see Nvidia essentially smarting off to Intel. Cant decide if it is brave or stupid.




i'd say it is neither .. more to the point , i'd say it is absolutely Nessicary!!!

it's like a high school play ground you can't let teh bigger kids take your lunch and bend to them , or they will continue to do so for the rest of your life.

i mean seriously what the heck is Intel really gonna do to them ? intel can't make graphic chips to save their life , thier only CPU competitor own the second (and sometimes leading ) graphic chip maker...

The company you should ask this question of is "Is intel stupid or brave for pissing off nivida?"


ask me i'd have to say the answer is stupid intel is pissing off thier only ally in a battle that is harshly fought with every new advancment. and given how AMD HAS beat teh living snot outta intel before they should be lookign to keep what allies they have , not chase those allies off

lunyuantong 02/26/2009 7:07 PM
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Remember the first time Intel fked me up was their I740 chip video card.... it sucked so hard.... anyway, now, i got fked up again with their 950g mobile video chip.... i don't wanna to be fked again and again, unless i can get a machine with either ATI or Nvidia chip, i rather use pen and paper.

turks68 02/28/2009 3:24 AM
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I just listened to the most recent episode of the AVault Podcast in which we had the director of PR for NVIDIA Derek Perez was on as a guest. It can be found at our site at http://podcast.avault.com. He had some choice words to say about Intel. I thought it was hilarious too. One of the hosts asked if he thought his CEO could beat Intel's CEO in a street fight. He said NVIDIA's would win. Hilarious!

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