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What HP Needs for Slate to Take on iPad, and Win

By - Source: Tom's Hardware US | B 86 comments

C'mon HP. You can do it!

Earlier today Engadget unearthed an internal presentation from HP that shows what advantages HP's Slate have over Apple's iPad, and vice versa. The presentation is there to help HP employees understand what needs to be done and what they can write home about.

But this one slide is only a small part of a much larger big picture.

While the slide does reveal advantages that the Slate does have over the iPad in terms of hardware, it doesn't address several fundamental issues:

HP does not have a well built, well populated and well integrated applications repository and store.
HP does not have a multi-studio backed music and movies store.
HP does not have a widely populated books and magazines store.

Time and time again, Apple has demonstrated that having the best specs does not necessarily equate to having top notch mainstream acceptance and usability. This is where HP can start. Rather than having tunnel-vision focus on specifications alone, HP needs to hone in on user experience, and that begins squarely with the interface that will ultimately ship with the Slate.

HP is partly at the mercy of Microsoft. A version of Windows 7 will ship with the Slate, but what HP needs to do is create a well refined and customized touch-tuned interface that's intuitive to use. A slate/tablet device by today's standards, has to be usable by human fingers in a natural and easy way. If a company thinks thinks that by craming a desktop OS designed to be used with a keyboard and mouse into tablet, it is dead wrong. Thankfully however, HP is creating a custom TouchSmart interface that will ship with the Slate.

Key things HP needs to focus on are:

- Intuitive finger-based navigation.
- Unreliance on mouse, keyboard, stylus, although having options for these are good.
- Ensure that all aspects of the interface are cohesive, consistent and refined.
- Figure out a way to make applications take on the same consistency

End user experience are the final measuring stick on whether or not a device will be successful. But HP needs to work providing such an experience first. If HP can work deeply with Microsoft to refine the Slate's interface, things could look bright indeed.

Beyond Interfaces and Hardware

Competition beyond the interface however, is an even greater challenge for HP. Don't be fooled into thinking that the Slate and the iPad are on equal ground. What the Slate has to contend with is not simply another tablet, but an entire platform. Apple has immense strength here thanks to the entire "i-ecosystem." This is to say, the iTunes store, the App store, and now the iBooks store, are all part of the whole platform. One only needs to look at what the Apple has done to Amazon's once dominant Kindle ebook business to see that the Slate is in a battle not unlike David and Goliath. While its computer sales may pale in comparison, Apple's relentless grip on other business markets is massive. To underestimate these other areas, is a dangerous move.

HP needs to work closely with software developers and publishers. Since the Slate runs Windows 7, HP can use this to its advantage from a developer standpoint. It can work to convince and support the ocean of Windows developers to create custom version of existing apps and with new, well designed touch interfaces. HP also needs to see things through. Letting developers do whatever they want in terms of design and interface, is a bad idea. HP needs to keep developers along agreed-upon high quality standards. Only through this way, will the total user experience of the Slate be meaningful.

Outside from this, HP needs to also work with game publishers. For the most part, a tablet isn't a heavy duty productivity device. When you need to do serious work, you'll hit a laptop or a desktop. Therefore, game publishers are a key for HP. Everyone needs to work together to come out with attractive leisure and entertainment titles for the Slate. The mainstream market relates to this type of software far easier than things like office tools, FTP and file transfer utilities, remote control utilities and other things only savvy users would know.

Music, Movies and Books

HP is a big company. It has history. It has heritage. And most of all, it has clout. HP as a whole, wields tremendous power that most companies can only dream of having. In light of this, HP needs to start working with the entertainment industry to develop a viable and competitive platform to the iTunes store. While alternatives exist already, they're all small relative to iTunes' size. HP has the power to see the effort through thanks to its large pool of resources and that's what it needs to do. When it can show the entertainment industry an attractive user experience, HP can attract publishers to take the bite.

If HP isn't willing to create something of its own, partnering with one of the other larger alternatives, is a good place to start.

The same can be said for books. In fact, HP can consider a partnership with Amazon to make the Kindle store an official repository for the Slate. This would be an immediate advantage and one that millions of users are already familiar with. The fact that Amazon released a Kindle app for the iPad on the iPad's launch day says that Amazon is willing to be flexible in order to save its Kindle business.

Making It All Come Together

There are a lot of things HP needs to do to ensure the success of the Slate. It can't count on specifications alone. Tablets far more powerful than the iPad already exist in various forms. Yet they are tucked away into the niche-end of the market, doomed to be forgotten. The Slate can avoid the same fate if its mother company rises to the occasion to develop a cohesive and flourishing platform.

It's clear that HP sees the iPad as a very serious competitor to the Slate, otherwise it wouldn't create such internal presentations. But the presentation it created is blindsided by specs and doesn't address the platform issues. It's wonderful that the Slate has a built in webcam, a fast CPU, 1080p playback (only via video out since the Slate's resolution (1024x600) is actually less than the iPad), lots of memory, USB connectivity and user expandable storage. But they say history often repeats itself. HP cannot and should not count on power useres who know and understand technology well to see its product through to success. It must go after the larger mainstream base first. Out of all your friends and family, how many times have you had to fix computer problems for them? The mainstream base will launch the Slate into success and drive prices down, ultimately giving the power users what they want: a powerful, well made, well supported tablet that's priced right.

The Slate, like the iPad, is merely a window into a world created by content. Both sides need to be in harmony for everything to come together. I for one, hope HP can take its Slate to grand success. It can only be good for consumers.

HP on the other hand cannot count on hopes and wishes alone--it needs desire. For a wish for something may or may not come true. But desire won't go away until that something is true.

Go HP.

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Top Comments
  • 15 Hide
    zybch , April 6, 2010 11:02 AM
    * HP does not have a well built, well populated and well integrated applications repository and store.
    So the fact that it can run 90% of all software out there is considered a drawback?

    * HP does not have a multi-studio backed music and movies store.
    So you can't install iTunes or Zune on HP's product?

    * HP does not have a widely populated books and magazines store.
    So you can't install the Kindle software, or use the net in the HP?

    Yes, I know. My comment is redundant thanks to others saying the same things, but for gods sake, when are people going to wake up that the iPad is a total iFAD.
  • 14 Hide
    Kelavarus , April 6, 2010 8:04 AM
    It's... Windows. Why are you worrying about apps/music/movies/etc... stores? Again, it's Windows. Use iTunes if you wish, use Zune, use whatever. That's kind of the point of it being... Windows.

    Definitely, navigation and interface are important, and if they could bump down the price a smidgen, that'd be jolly good, but I don't see why those other portions are worries.

    Would be nice if they did 1024x768 as a resolution. I have a netbook and 1024x600 is irritating.
  • 12 Hide
    tuannguyen , April 6, 2010 8:11 AM
    KelavarusIt's... Windows. Why are you worrying about apps/music/movies/etc... stores? Again, it's Windows. Use iTunes if you wish, use Zune, use whatever. That's kind of the point of it being... Windows. Definitely, navigation and interface are important, and if they could bump down the price a smidgen, that'd be jolly good, but I don't see why those other portions are worries.Would be nice if they did 1024x768 as a resolution. I have a netbook and 1024x600 is irritating.

    Like I pointed out in my article, HP needs to address the mainstream users first, not those like you and others who know exactly what to look for. HP needs to go after the market that aren't technical and need hand holding. Only by integrated stores into the tablet itself, can this be attractive to that larger dimonination of people.

    HP cannot expect to win by repeating the same things others have tried countless times before. It needs to do something different, something way more massive than what's been done. Look back at all the tablet makers that have thought the same "it's Windows, it's already all there," and see how successful they were.

    They weren't.

    Cheers.
    / Tuan
Other Comments
    Display all 86 comments.
  • 2 Hide
    ravicai , April 6, 2010 7:53 AM
    Apple has cornered the market on easy to use products for the layman. For mainstream users; storefronts are where it's at. For powerusers; find it cheaper or free and install it yourself.
  • 7 Hide
    jmchien , April 6, 2010 7:59 AM
    how do you get 1080p playback on 1024x600?...

    it's interesting to note that the Slate is rated for ~5hrs at 30Whr and ~10hrs at 25Whr for the iPad... wonder if it's b/c win7 is a full OS...

    good article in general

  • -4 Hide
    dimar , April 6, 2010 8:03 AM
    I only care about the tablet's physical usability. I want at least 3Gig of DDR3 RAM, like miniSODIMM... and running windows 7. There's enough apps already.
  • 3 Hide
    Sunburn74 , April 6, 2010 8:03 AM
    Go HP! We are all rooting for you guys!
  • 14 Hide
    Kelavarus , April 6, 2010 8:04 AM
    It's... Windows. Why are you worrying about apps/music/movies/etc... stores? Again, it's Windows. Use iTunes if you wish, use Zune, use whatever. That's kind of the point of it being... Windows.

    Definitely, navigation and interface are important, and if they could bump down the price a smidgen, that'd be jolly good, but I don't see why those other portions are worries.

    Would be nice if they did 1024x768 as a resolution. I have a netbook and 1024x600 is irritating.
  • 12 Hide
    tuannguyen , April 6, 2010 8:11 AM
    KelavarusIt's... Windows. Why are you worrying about apps/music/movies/etc... stores? Again, it's Windows. Use iTunes if you wish, use Zune, use whatever. That's kind of the point of it being... Windows. Definitely, navigation and interface are important, and if they could bump down the price a smidgen, that'd be jolly good, but I don't see why those other portions are worries.Would be nice if they did 1024x768 as a resolution. I have a netbook and 1024x600 is irritating.

    Like I pointed out in my article, HP needs to address the mainstream users first, not those like you and others who know exactly what to look for. HP needs to go after the market that aren't technical and need hand holding. Only by integrated stores into the tablet itself, can this be attractive to that larger dimonination of people.

    HP cannot expect to win by repeating the same things others have tried countless times before. It needs to do something different, something way more massive than what's been done. Look back at all the tablet makers that have thought the same "it's Windows, it's already all there," and see how successful they were.

    They weren't.

    Cheers.
    / Tuan
  • 0 Hide
    dimar , April 6, 2010 8:15 AM
    I'm not sure if win7 and 1Gig of RAM will play nice.
    RAM is cheap, why can't they get just this one right?
  • 7 Hide
    macbook , April 6, 2010 8:18 AM
    dimarI only care about the tablet's physical usability. I want at least 3Gig of DDR3 RAM, like miniSODIMM... and running windows 7. There's enough apps already.

    The article did not say HP needs to make a whole bunch of new apps. What I said was that HP needs to support developers to retool existing good apps for use on the TouchSmart system. Why would they need to remake brand new apps when the Slate already runs Windows 7?

    Desktop apps lazily slapped on a tablet because the develop didn't give two dimes about the user experience but want to gouge for money, don't belong there. Apps that have the same or similar functionality as their desktop counterparts with intuitive touch interfaces designed for a touch device, such as the Slate, is key..
  • 7 Hide
    dimar , April 6, 2010 8:18 AM
    Quote:
    Apps that have the same or similar functionality as their desktop counterparts with intuitive touch interfaces designed for a touch device, such as the Slate, is key.

    agreed :-)
  • 3 Hide
    mj4358 , April 6, 2010 8:20 AM
    Good luck!
    The main problem with HP's Slate is MS's failure to develop a lean functional OS for a Tablet . HP, just like all the other PC companies always cram a bunch of usless hardware features and slap windows on it and call it good. Rarely do they take the time to develop a product from the ground up because to do that would require major investment and R&D that they may not recoup fully because they always compete on price point with Dell, Lenovop, Acer. That always starts the race to the bottom of the Barrel and then you end up with Acer beating them all with crappy hardware and half baked Software in a decent package at a price Walmart loving Americans eat up.
    If HP and Dell would stop being followers and make products that are not an after thought, Apple would not have a leg to stand on. They need to pressure Software makers to make quality programs and drives, MS to make Quality OS's and also make an honest effort to make a quality product built to standard and not price. Apple has proven time again that people will pay more for quality and workmanship over a gaget laden products that barely works. Until they figure how to get the Windows ecosystem to work in unison, they will alway be followers of a company who is 15% of the market share with 3x the Market Value of their competetor with zero debt and nearly 40 billion in the bank!
  • -1 Hide
    fluxlink , April 6, 2010 8:48 AM
    HP does not have a well built, well populated and well integrated applications repository and store.

    Well it's windows so no need for a dedicated apps store.

    HP does not have a multi-studio backed music and movies store.
    Amazon.com seems to fit the bill
    HP does not have a widely populated books and magazines store
    Amazon.com again seems to fit the bill.
  • -7 Hide
    Anonymous , April 6, 2010 8:58 AM
    Windows is built for the IT corporations and not the end user who works there. Unix is stable and windows is flexible. Apple and google are going to ravish the market and Microsoft will be like atari. I give windows 5 more years before it's gone. Microsoft lost a huge market with Vista. People are still scared to go to windows 7 cause of vista. say la vie.
  • 2 Hide
    Kelavarus , April 6, 2010 9:00 AM
    tuannguyenLike I pointed out in my article, HP needs to address the mainstream users first, not those like you and others who know exactly what to look for. HP needs to go after the market that aren't technical and need hand holding. Only by integrated stores into the tablet itself, can this be attractive to that larger dimonination of people.HP cannot expect to win by repeating the same things others have tried countless times before. It needs to do something different, something way more massive than what's been done. Look back at all the tablet makers that have thought the same "it's Windows, it's already all there," and see how successful they were.They weren't.Cheers./ Tuan


    I'm not sure I follow. I use a tablet, and I just don't get what is supposed to be so special about it app-wise. When I say it's Windows, I mean, I get along just fine using it exactly as I would a desktop, except with an on-screen keyboard and considering my desktop is a lot more powerful, using it with less heavy software and background apps.

    That's what I mean, I just don't see why people feel that a tablet needs special treatment. For me, at least, if it's got snappy feedback, and it has pen support that works well, it's pretty much golden.

    Personally what I'm hoping the HP slate can do is just a refresh on hardware and more responsiveness, at a much more accessible price.

    So... What I'm asking is, I guess, what is it you're saying a tablet really needs special treatment-wise for apps that I seem to have missed?
  • 3 Hide
    Kelavarus , April 6, 2010 9:02 AM
    macsarebackWindows is built for the IT corporations and not the end user who works there. Unix is stable and windows is flexible. Apple and google are going to ravish the market and Microsoft will be like atari. I give windows 5 more years before it's gone. Microsoft lost a huge market with Vista. People are still scared to go to windows 7 cause of vista. say la vie.


    That would work if the majority of the software wasn't built for Windows and not cross-compatible with other OSs (yet, it's possible someone could do it, but it's been and is being tried many times), and regardless of Vista, the majority of people still use XP, a Windows OS, and are scared to move anywhere, period.

    It's "C'est la vie".
  • 0 Hide
    kartu , April 6, 2010 9:05 AM
    It only needs reasonable price. Other than that, it doesn't compete with iPad, since:

    1) Apple fans will buy apple device no matter what
    2) Apple haters (I among them) won't buy device with crippling firmware no matter what
  • 0 Hide
    kartu , April 6, 2010 9:10 AM
    mj4358If HP and Dell would stop being followers and make products that are not an after thought...

    You do know, that:
    a) Apple didn't "invent" tablets
    b) HP has announced Slate before Jobbs has anounced iPad

    right?
  • 1 Hide
    fluxlink , April 6, 2010 9:12 AM
    Short answer:
    A huge marketing campain likening the Ipad to Barbie Dolls and feminine qualities. Hey it worked for the Droid!
  • 2 Hide
    g00ey , April 6, 2010 9:16 AM
    Something that I think is important to mention is that the iPAD has an IPS panel and not a cheap crappy TN like every portable computer has. What does the Slate have?
  • -1 Hide
    tuannguyen , April 6, 2010 9:20 AM
    KelavarusI'm not sure I follow. I use a tablet, and I just don't get what is supposed to be so special about it app-wise. When I say it's Windows, I mean, I get along just fine using it exactly as I would a desktop, except with an on-screen keyboard and considering my desktop is a lot more powerful, using it with less heavy software and background apps. That's what I mean, I just don't see why people feel that a tablet needs special treatment. For me, at least, if it's got snappy feedback, and it has pen support that works well, it's pretty much golden. Personally what I'm hoping the HP slate can do is just a refresh on hardware and more responsiveness, at a much more accessible price.So... What I'm asking is, I guess, what is it you're saying a tablet really needs special treatment-wise for apps that I seem to have missed?

    What you say is true, but it doesn't address the fundamental issue, which is my point:

    People like you, who know how to work your way around computers, do not make up the majority of the population, therefore if HP only creates a device for this demographic, it is doomed to be crushed by the iPad. HP needs to make and support Slate to be viable for the masses of people "don't know," because for the most part, people who do know, already have a full size laptop and desktop and have no need for a tablet.

    Special cases, such as your self and many who read Tom's Hardware, are not the revenue generating mass that HP needs in order to sustain Slate's life for years to come--the more "common" population is what they need to design for and attract, first, thereby sustaining income to continue to make Slate and future Slates a success.

    Got it now? :) 

    Cheers.
    / Tuan
  • 2 Hide
    tuannguyen , April 6, 2010 9:23 AM
    kartuYou do know, that:a) Apple didn't "invent" tabletsb) HP has announced Slate before Jobbs has anounced iPadright?


    A) If you saw HP's internal notes, you would know that HP only launched the slate because there were mass rumors about Apple making a tablet for at least 6 months prior to CES (which is when the Slate made its debut). For HP to announce it, was all about TTM (time to market).

    B) But look at it now, still only paper launched and unreleased. As proven by Nvidia with Fermi, announcements mean nothing. Delivery and well execution means everything.

    Cheers.
    / Tuan
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