Thermalright launched a new heatsink designed for ITX and HTPC systems. The AXP-100 comes in a package that has a height of just 58 mm (2.28 inches) including a fan.
According to the manufacturer, the device supports all modern CPU sockets, platforms, system and mainboards. Heat dissipation is provided via six 6 mm heat pipes as well as a 100 mm fan that can be replaced with a 120 mm or 140 mm version. Thermalright said that the heatsink will stay within a noise level of 30 dBA and below and achieve air flow of up to 44.57 CFM with fan speeds of up to 2,500 RPM.
The AXP-100 is available now for $59.95 MSRP.
Most HTPC's and Mini-ITX builds are made from more budget oriented parts, justifying a $60 CPU cooler for a $400-500 build is something I can not do.
If the cooler was placed closer to say, $29.99 then they would certainly be considered.
Plus the cost of a replacement fan in a themed build.