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Tablet Makers Not Rushing Toward Windows 8

By - Source: Digitimes | B 32 comments

There is not much buzz surrounding Windows 8 tablets just yet.

Tablet makers apparently are still focusing on Android 4.0 for now and could be shifting some of their interest to Windows later this year, a report published by Digitimes said. "Most brand vendors will not rush" to introduce Windows 8 tablets until Q4, the site wrote.

Current demand for tablets, which isn't overwhelming outside the Apple world, seems to have convinced tablet makers that there is no urgency required to get a Windows tablet out onto store shelves. The necessary testing time of new Windows tablets could be another reason why many tablet makers are simply sticking with Android for now, if Digitimes is right.

The publication also noted that Microsoft's recent $300 million announcement in Barnes & Noble may have confused some tablet makers and raised concerns about Microsoft's content strategy for Windows 8.

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Top Comments
  • 27 Hide
    dudzcom , May 6, 2012 4:21 PM
    Most brand vendors will not rush" to introduce Windows 8 tablets until Q4, the site wrote.

    ... Um, windows 8 is coming out in October, so duh.
  • 19 Hide
    killerclick , May 6, 2012 4:59 PM
    I'm sure Metro is great for smartphones and tablets, but since Microsoft is insisting on infecting my PC with it, Metro has to die.
  • 13 Hide
    kartu , May 6, 2012 5:26 PM
    Demand isn't overwhelming in Apple's world either (sharp drop in ipads sold).
Other Comments
  • 27 Hide
    dudzcom , May 6, 2012 4:21 PM
    Most brand vendors will not rush" to introduce Windows 8 tablets until Q4, the site wrote.

    ... Um, windows 8 is coming out in October, so duh.
  • -6 Hide
    chaotixblade , May 6, 2012 4:23 PM
    makes about enough sense, windows 8 .. is "revolutionary" more or less for the microsoft company, everyone else is just scoffing.
  • 3 Hide
    jhansonxi , May 6, 2012 4:29 PM
    dudzcomMost brand vendors will not rush" to introduce Windows 8 tablets until Q4, the site wrote.... Um, windows 8 is coming out in October, so duh.
    The OEMs have to finalize designs and get production ready long before retailers need them.
  • 19 Hide
    killerclick , May 6, 2012 4:59 PM
    I'm sure Metro is great for smartphones and tablets, but since Microsoft is insisting on infecting my PC with it, Metro has to die.
  • -4 Hide
    Parsian , May 6, 2012 5:08 PM
    screw tablet makers. WinIntel and top PC manufactuers have to focus on ultrabooks with tablet capabilities. Once they come out with reasonable price and style, tablets will become obsolete and pointless.
  • 10 Hide
    eddieroolz , May 6, 2012 5:14 PM
    Why would they stick with Android 4.0? It obviously isn't selling. At least with Windows 8 they've got a chance to market to a tablet and desktop market.
  • 13 Hide
    kartu , May 6, 2012 5:26 PM
    Demand isn't overwhelming in Apple's world either (sharp drop in ipads sold).
  • 4 Hide
    olaf , May 6, 2012 5:28 PM
    kartuDemand isn't overwhelming in Apple's world either (sharp drop in ipads sold).


    that's because mostly everyone who would shell out 300+ Eu's for a table got one already and they are not looking to buy a new one next to the one they got.
  • 1 Hide
    sykozis , May 6, 2012 5:45 PM
    There's no reason to rush to get a Windows8 tablet on the market. It's not so much a matter of who has the best tablet as it is who has the most feature rich tablet. It doesn't make any difference if your tablet has the best looking UI and the fastest ARM processor in existance if it has no compatible software outside of the included bloat.

    I own a Windows Mobile phone (KinTwoM), a WP7 phone (HTC Trophy from Verizon) an Android 2.4 tablet and an Android 2.4 phone (Samsung Transform Ultra from Sprint). My WP7 device is much easier to use and considerably more responsive than my Android 2.4 phone. For my purposes, it's actually the better overall phone. Now, for someone that needs a phone that's fully customizable, it's not an option. All you can change is the Metro background color. If MS uses the same strategy of limiting customization on Windows8 for Tablets, it's unlikely to sell any better than WP7 devices. People looking to buy Android or Windows tablets aren't looking to be restricted like on iOS devices....which so far has been the approach used by Microsoft in the mobile market.
  • -2 Hide
    ericburnby , May 6, 2012 6:12 PM
    kartuDemand isn't overwhelming in Apple's world either (sharp drop in ipads sold).

    You mean like Apple capturing 55% of the tablet market in the holiday quarter, and then jumping up to capture 68% this last quarter? And the Kindle Fire getting 17% in the holiday quarter and dropping to only 4% last quarter.

    Of course, the fact that any quarter following a holiday quarter always results in lower sales doesn't mean anything. Or the fact that a new iPad announcement always causes a slow down in sales just before it's released have nothing to do with it.

    Apple's drop was perfectly normal. It's the Kindle Fire and other tablets that saw a horrible downturn in sales.
  • -3 Hide
    Zingam_Duo , May 6, 2012 7:53 PM
    Hahaha :D 
  • -5 Hide
    velocityg4 , May 6, 2012 7:53 PM
    sykozisThere's no reason to rush to get a Windows8 tablet on the market. It's not so much a matter of who has the best tablet as it is who has the most feature rich tablet. It doesn't make any difference if your tablet has the best looking UI and the fastest ARM processor in existance if it has no compatible software outside of the included bloat.I own a Windows Mobile phone (KinTwoM), a WP7 phone (HTC Trophy from Verizon) an Android 2.4 tablet and an Android 2.4 phone (Samsung Transform Ultra from Sprint). My WP7 device is much easier to use and considerably more responsive than my Android 2.4 phone. For my purposes, it's actually the better overall phone. Now, for someone that needs a phone that's fully customizable, it's not an option. All you can change is the Metro background color. If MS uses the same strategy of limiting customization on Windows8 for Tablets, it's unlikely to sell any better than WP7 devices. People looking to buy Android or Windows tablets aren't looking to be restricted like on iOS devices....which so far has been the approach used by Microsoft in the mobile market.


    Outside of a small percentage of users. The vast majority of people do not customize their phones or tablets nor could give a flying fart. Most just want e-mail, texting, calling (cell phones), some web browsing, reading (tablets) and other basic functions. They want it to be fast and easy to use. A smaller group uses more expanded functions like financial apps, games, music, photos, video and other apps. Then there is the really small group that tweaks the appearance, roots, unlocks, &c.

    Windows 8 will do well on tablets and smartphones if sales people, the media and techie friends and family like it. As they are the ones that really push these devices out the door and in the know. From my experience with customers (I'm an onsite computer tech) they are not even aware of Windows Phone 7. They think there is Blackberry, iPhone and Android then regular phones. To most the iPhone is the best but expensive, Android is cheap full of features and difficult to use (so none of the features get used), and Blackberry is for someone not willing to change or have one forced on them by their work.
  • 5 Hide
    cookoy , May 6, 2012 7:56 PM
    I'm sure most major tablet makers will have something ready when W8 officially is out. They just don't want to show too much what they have up their sleeves.
  • 3 Hide
    icemunk , May 6, 2012 8:08 PM
    I have a feeling that Windows 8 is going to be the next Vista/Me
  • 2 Hide
    xerroz , May 6, 2012 8:31 PM
    I'd much rather wait it out and get a W8 tablet than an Android one. Getting sick of the unresponsiveness I get from my android phone sometimes and have tested the android tablets and it doesn't seem that worth it to shell out the money. The only flaw I've yet to experience on W8 desktop is the Metro UI which I could have no problem with using on a tablet but other than that the OS feels stable and performs well and there's no doubt it could be just as good for the tablets.
  • 0 Hide
    del35 , May 6, 2012 10:05 PM
    Neither am I. Though Window 8 seems because of its open and intelligent ways a smarter choice than iOS.
  • 0 Hide
    boiler1990 , May 6, 2012 10:36 PM
    It's pretty obvious why manufacturers aren't turned on by W8. The premise (not the actual code) is based on WP7, and WP7 is trying to fight to stay in the market; right now the only thing that will get manufacturers to switch from Android is a truly lucrative OS, and WP7 isn't it. It's hard to attract developers since WP doesn't handle native code like iOS and Android, and that will change in WP8. Hopefully we'll see Microsoft as a strong competitor in the phone and tablet market, since WP7 is astonishingly smooth and great to use, but there isn't much to use yet.
  • -1 Hide
    razor512 , May 6, 2012 11:08 PM
    Windows 8 tablet would be great if it could offer the windows 7 UI but stripped down and made more efficient, eg requirements along the lines of windows XP (300MHz CPU and 64MB RAM minimum requirements).

    After that they can change the window management to allow for fully scalable windows that work in proportion so all screen space is always used but dragging sliders allows you to adjust the amount of screen space each app gets when you want to have multiple non maximized windows (kinda like the multi view in maya 3d)

    The windows 7 stock taskbar and other elements are already oversized so they will work well for finger based navigation
  • -4 Hide
    marclee37 , May 6, 2012 11:09 PM
    eddieroolzWhy would they stick with Android 4.0? It obviously isn't selling. At least with Windows 8 they've got a chance to market to a tablet and desktop market.


    no. i myself is waiting to see the galaxy tab with android 4.0. to me android 3.x is a beta test, at least phone is not running this version. 4.x should be mature enough. tablet is a new product type to me, takes time for me to think its use. i hope to see a 6" device also, samsung might make it at last. they almost made all sizes of phone/ tablet.
  • 4 Hide
    pedro_mann , May 6, 2012 11:09 PM
    I do think the new Metro Interface is a great shot at capturing this market, albeit a bit late. Unfortunately, by not having a classic (Win 7) Desktop, it looks like this release will be a net loss for Microsoft. They need to at least stay strong in what they are doing well, and not put all their eggs in one basket like this. MS should be looking at these sign real carefully right now, so as to not pull a "Vista" (BTW: I liked Vista for the record, it made Windows Media Center run great for my use)
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