Sign in with
Sign up | Sign in

Tom's Hardware's AMA With Asus, In Its Entirety

Tom's Hardware's AMA With Asus, In Its Entirety
By

After being live for a full 24 hours, the Asus “Ask Me Anything” has officially concluded!

A big, huge thanks to Asus representatives who took the time out of their schedules to come and answer the awesome questions our community had for them. We know this was a lot of work on their end, and we're greatly appreciative of the time taken to engage with the community here at Tom's Hardware.

For answering questions, an epic thanks goes out to Raja Gill, JJ Guerrero, Nick Mijuskovic, and last but not least, to Erik Joiner at Asus for helping put this together on their end and securing the time and info required to feed our ravenous fanbase all this juicy info about what Asus is up to. Check out the massive thread here!

Tom’s Hardware Ask Me Anything: Asus

A digest of all responses:

Q. Hello, I bought a 7970 DCU2 Top and I'm disappointed because the vcore is intentionally locked; do you have plans to unlock it?

A. The voltage is not actually locked. The vbios for the card does allow for overclocking, but a correct version of GPU Tweak must be used to allow for the voltage to be adjusted. Asus has led the industry with extensive overvoltage technologies and performance features for GPUs and we will continue to do so. With that noted, it is important to remember that the vbios is co-developed and validated with our partners whether it be AMD and Nvidia.

Q. 3 questions. First, when will you make a version of the Radeon HD 7990? Second, will you ever make a slimmer version of the Radeon HD 7970? Third, will you ever hop into the PSU market?

A. Currently for the US market we do not have plans to release a 7990. As you may be aware we produced our own solution which was faster and quieter, the ARES II was a ultra-high end performance-oriented SKU that due to the complex design and yield was limited in production quantity. With that in mind you can rest assured our team is always looking at pushing the envelope in designs on the GPU front. Currently there are no plans to refresh the designs of our 7970 DCII or our 7970 Matrix. The cooling and acoustics are very important for this GPU and we want to ensure a consistent cool and quiet experience. We have no plans to manufacture or produce power supplies. We have extensive partnerships with leading PSU vendors and feel they offer outstanding solutions currently.

Q. I have a Z77 Sabertooth, and I'm really hoping to make use of the Thunderbolt expansion header. Can you tell me what the ETA on the Thunderbolt card is? It seems to have fallen off the face of the earth.

A. Currently the add-in card has been supplied to Intel's validation labs. We have completed our internal validation and testing but there are requirements by Intel to ensure interoperability and compatibility. Until they complete the validation the card cannot be sold.

Q. On the ROG 1150 socket do the power phases interfere with a LAN connection in gaming to the point where I might want to use a standalone LAN card?

A. A bit vague, but there should be no issue at all.

Q. When will ITX/DTX FF will start getting love in their road maps?

A. Soon :)

Q. After looking at your new Maximus VI Impact (which is awesome), I was wondering if there'd be any chance we'd be seeing any sort of x79-based mini-ITX motherboard.

A. It would present considerable design challenges. Power being one of them. Given what would need to be cut out, it would make more sense to stick with Z87 - as least as it stands today.

Q. What's the correct way to pronounce Asus? I say 'ace-us' but when my girlfriend phoned, the guy answered with 'ah-zoos'. I know the name is derived from 'Pegasus', but that would suggest an 'uh-sus' pronunciation, which wouldn't sound right. Is there concensus at Asus over pronunciation or does it vary?

A. The correct pronunciation of Asus is ey-soos. Basically a long A and the last part is like Dr. Seuss.

Q. When is the Formula VI and Impact coming out?

A. Sometime next month :)

Display 17 Comments.
This thread is closed for comments
  • 2 Hide
    Aoyagi , June 28, 2013 3:13 AM
    So I take it Asus is, in fact, not planning to broaden its AMD laptop selection since they didn't respond to the question about that. Unfortunate, I really liked the brand.
  • 0 Hide
    kennai , June 28, 2013 4:08 AM
    On page 8, the first answer is to the second question, and the second question is to the first answer. Was staring at that second answer for like 2 minutes being like, whaaaaat.
  • 0 Hide
    kennai , June 28, 2013 4:08 AM
    On page 8, the first answer is to the second question, and the second question is to the first answer. Was staring at that second answer for like 2 minutes being like, whaaaaat.
  • 2 Hide
    bim27142 , June 28, 2013 6:12 AM
    They didn't answer my question. :(  :(  :( 
  • 1 Hide
    Madn3ss795 , June 28, 2013 8:39 AM
    I was excited so see any sights of an ITX AMD board from Asus. Sadly all answers led to a big "NO".
  • 1 Hide
    slomo4sho , June 28, 2013 12:58 PM
    Sadly, Asus is too Intel focused to concern themselves with any innovating anything on their AMD lineup.
  • 1 Hide
    vmem , June 28, 2013 1:03 PM
    Quote:
    Sadly, Asus is too Intel focused to concern themselves with any innovating anything on their AMD lineup.


    ASUS is a business, and like any good business they're only concerned with MAKING MONEY. this is actually a GOOD THING, they have a clear goal and they know how to go about doing it: make good products that consumers want to buy.

    a huge part of making money and running a business is getting brand recognition, something AMD has been TERRIBLE at until recently. and ASUS made their point clear, they're not favoring Intel, their marketing research simply says there is insufficient demand. this is because when you walk into best-buy or even microcenter, at least 90% of the people shopping there still equate Intel with CPU. when that changes, ASUS will focus on AMD more. it's really that simple
  • 0 Hide
    vmem , June 28, 2013 1:05 PM
    Quote:
    Awesome info here... though I'm kinda bummed they had no info about pricing on that 39" 4k monitor. I'm drooling at the thought of acquiring one of those since it's using a cheap VA panel, assuming ASUS doesn't get greedy and charge a ton for it.

    Can't wait to be rid of this 1080p plague.


    I don't think it's a simple matter of greed. they can't price it TOO cheaply, or else their 31" 4K monitor with the nice Sharp panel won't sell. They have to price it appropriately for the quality and the market. if I were to venture a guess I'd say it'll be around $2-2.5K when it comes out.
  • -1 Hide
    lp231 , June 28, 2013 1:43 PM
    Quote:
    Quote:
    Awesome info here... though I'm kinda bummed they had no info about pricing on that 39" 4k monitor. I'm drooling at the thought of acquiring one of those since it's using a cheap VA panel, assuming ASUS doesn't get greedy and charge a ton for it.

    Can't wait to be rid of this 1080p plague.


    I don't think it's a simple matter of greed. they can't price it TOO cheaply, or else their 31" 4K monitor with the nice Sharp panel won't sell. They have to price it appropriately for the quality and the market. if I were to venture a guess I'd say it'll be around $2-2.5K when it comes out.


    From the web, the 31.5" will cost around $3799 to $4000. I expect the 39" to be close to $10,000.

  • 0 Hide
    slomo4sho , June 28, 2013 3:30 PM
    Quote:
    ASUS is a business, and like any good business they're only concerned with MAKING MONEY. this is actually a GOOD THING, they have a clear goal and they know how to go about doing it: make good products that consumers want to buy.

    a huge part of making money and running a business is getting brand recognition, something AMD has been TERRIBLE at until recently. and ASUS made their point clear, they're not favoring Intel, their marketing research simply says there is insufficient demand. this is because when you walk into best-buy or even microcenter, at least 90% of the people shopping there still equate Intel with CPU. when that changes, ASUS will focus on AMD more. it's really that simple


    AMD had nearly 50% market share in 2006 which has gradually dwindled to the current ~16-17% which is around a 10% drop from a year ago. The overreaching bias on tech sites over the years have fortified Intel's position as a monopoly over the CPU market and the lack of features such as PCIe 3.0 and Thunderbolt on AMD exemplifies the perception that AMD is inferior to Intel.

    The reality is that AMD has a clear advantage in integrated GPU solutions that would be optimal for small form factors but the lack of hardware and absence of media coverage perpetuates a fallacy that Intel provides the best solution for all computer needs.

    I, for one, will not be supporting Asus since ASRock and MSI continue to provide a much more balanced solutions on both platforms.
  • -3 Hide
    soundguruman , June 28, 2013 3:55 PM
    I would not buy an Asus product, if it were the only available product on earth.
    The quality control is a joke, and the customer support is even worse.
  • 1 Hide
    anything4this , June 28, 2013 6:27 PM
    Pretty sure I saw a $1000 46"/4k tv (unknown brand) about a week ago. Pretty good considering alternatives.

    Heres a $600 39" one: http://www.overclock.net/products/skyworth-39e780u-uhd-tv/reviews/6071 :D 
  • 0 Hide
    anything4this , June 28, 2013 8:12 PM
    Found the one i was speaking of: http://www.engadget.com/2013/06/25/seiki-launches-39-inch-4k-tv-for-699/

    39" as well, but from sears, so no agent/overseas shipping risk :)  (100+ extra though with better support i guess)
  • 1 Hide
    sonofliberty08 , June 30, 2013 1:10 PM
    comon...... the AMD base mini-ITX box are just like the next gen console ps4 & xbox one that will be in everyone living room, why can't ASUS sense it ? if ASUS keep absence on AMD platform i think i will switch to its brother ASROCK or its competitor MSI.
  • 0 Hide
    Sedare , July 1, 2013 8:31 AM
    Only thing I would have liked to see asked was how to get the Apple 27" Thunderbolt display working with a discrete card on their TB enabled mobos. I've not been able to find any information on this on their site.
  • 0 Hide
    danwat1234 , July 1, 2013 5:29 PM
    Didn't answer the meaty Asus G750 laptop questions, such as; Why use a soldered CPU that's not upgradeable when your competitors use the socketed version?
  • 0 Hide
    Roger Rogers , November 25, 2013 6:58 AM
    danwat1234 commented
    "Didn't answer the meaty Asus G750 laptop questions, such as; Why use a soldered CPU that's not upgradeable when your competitors use the socketed version?"
    .
    In response, could it be just that if they have it fixed in there is (A) less likelihood of warranty comeback (RMA`s) and (B) Windows 8.1 likes to stick around on one set of hardware and (C) The design can be simpler, and therefore cheaper for the consumer and (D) Asus can sell you an all round faster better equiped laptop in three years or so?