UK mobile phone retailer Phones 4u has announced plans to launch its own wireless carrier later this year. Phones 4u, which has both brick-and-mortar and online retail operations, revealed the news yesterday via its blog.
The retailer said the new network, which it's calling Life Mobile, will launch in March of this year. Phones 4u hopes to be able to offer customers the best tariffs possible by running its own carrier and is doing so with the help of EE. As a mobile virtual network operator, Life Mobile will run off of EE's 3G network.
To begin with, Life Mobile will just offer 3G connectivity. Later this year, though, it will offer 4G. Phones 4u has yet to offer anything more specific than 'later in 2013' when it comes to a timeframe for 4G coverage. The network has also yet to reveal details of tariffs or devices it will offer, though it did say data would come as standard with all tariffs. How much data is anyone's guess, but we'll keep you posted!