When Yahoo! CEO Marissa Meyer joined the company back in July, she knew she had a big job ahead of her. One of the changes she's implementing is a new program called 'Yahoo! Smart Phones, Smart Fun' and will see every single Yahoo! employee receive a brand new top-of-the-line smartphone for free. Business Insider says the news was confirmed via an internal memo and the program will cover both full time and part time employees. The idea behind this show of generosity is that Yahoo! wants staff using what Yahoo! users are using.
BI reports that employees will have a choice of five different top-end smartphones, including Apple's newly-announced but as yet unreleased iPhone 5. If you're working for Yahoo! and you're not an Apple fan, you can choose Samsung's Galaxy S III, an HTC One X, an HTC EVO 4G LTE, or Nokia's Lumia 920.
As if a free phone weren't a big enough perk, Yahoo! will also be covering the data and phone bills for all employees. It's not all good news, though, as it seems this new push for smartphones in every pocket will leave RIM's BlackBerry out in the cold. Not only is the company left off the list of choices for the 'Smart Phones, Smart Fun' program, but BI says Yahoo! is stopping IT support for BlackBerrys, too. Yahoo! is already taking orders from employees but we imagine those looking for an iPhone 5 or a Lumia 920 will have to wait a bit longer than staff choosing already available phones.
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Is this just a company phone like any number of companies require there employees to carry? If so how is this news? It seems to be pretty standard for many companies to provide company phones to employees with the bill paid for.
Rival in what? Google powers the Yahoo search engine and has for quite a while now.
I've heard discussions/rumors that Yahoo is out-of-touch with the entire mobile platform. While they make mobile apps for various things, they're not very responsive to the mobile platform as a whole. I wonder if doing this--in addition to requesting your employees to be available all the time now that they have work phones--is a way to get the entire company more ingrained in mobile (and maybe hinting a change of business strategy?).
Also, literally ALL yahoo employees? Or a certain level and above?
Umm Bing powers the Yahoo search engine and has for a while now...