The devices are aimed both at the retail as well as the OEM market to provide customers with an "easy and straightforward experience" when adding memory to their PC system. AMD hopes that PC vendors will use the devices to complement the company's APUs, CPUs and GPUs as part of the platform marketing idea that promotes compatibility and stability of a PC.
"AMD has been supplying and validating memory for AMD Radeon graphics cards for several years," said Matt Skynner, corporate vice president and general manager, AMD GPU Division. "Based on this experience, adding system memory to our product line was a clear opportunity for us. This move provides our partners and end-users with a trusted brand synonymous with quality -- we can help ensure performance and reliability with AMD Memory.
The AMD memory devices are available in 2 GB, 4 GB and 8 GB sizes as well as 1333 and 1600 MHz speeds. There is also a Radeon performance memory line which runs at 1866 MHz. AMD did not release pricing of the memory modules, but mentioned that Amazon.com, Bestbuy.ca, Fry's, Memory Express, Micro Center, NCIX, Newegg, Tiger Direct, VIP Computers and "others" will be offering the devices.