he Intel Developer Conference kicked off today in San Francisco (alongside all the other iPhone 5S buzz), and AMD wasn’t afraid to show up to remind everyone that there’s another big name in chips.
In a bit of a guerilla marketing move, AMD handed out branded cans of Pringles chips to IDF attendees as well as simple passersby. On the cans are a URL leading people to http://global.amd.com/chips where they’ll be introduced to APUs and AMD’s Eclectic Tech event Wednesday night at the 111 Minna Gallery where people can bid on the art to benefit the Boys and Girls Club of Silicon Valley.
Along the chip cans were also flyers promoting the next AMD Developer Summit, which will take place from November 11-14 at the San Jose McEnery Convention Center – the same place as Nvidia’s GTC. In previous years, the AMD Fusion Developer Summit was held in Bellevue, WA.
Will this cheeky move do anything to rekindle the rivalry between the world’s largest (silicon) chipmakers? Sound off in the comments!