Given a lack of reference GeForce GTX 960 cards, we’re comparing Asus’ GeForce GTX 960 Strix OC against direct competitors (EVGA’s GTX 960 SSC ACX 2.0+ and Zotac’s GTX 960 AMP! Edition, to be specific).
As you can see from the graph above, the DirectCU II cooler is a cut above the rest. At no point did the GPU even hit 60 degrees under full load. It doesn’t drop as low as EVGA’s card, but it remains 10 degrees C cooler when it counts.