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Microsoft Launching Five New U.S. Retail Stores by Summer

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Total of 11 new stores planned for North America during 2013.

Further showcasing its commitment to retail investment, Microsoft has announced its launching five new retail stores by the summer.

The locations where Microsoft will set up the new stores are:

  • Natick Mall, Natick, Massachusetts
  • Ala Moana Center, Honolulu, Hawaii
  • Pioneer Place, Portland, Oregon
  • The Somerset Collection, Troy, Michigan
  • Woodfield Mall, Schaumburg, Illinois

Microsoft previously announced that it'll be opening six new U.S. stores based in San Antonio, Miami, Beachwood, San Francisco, Salt Lake City and St. Louis. Twenty-nine stores are already operating in North America. In 2011, the software giant said it planned to open 75 new retail stores over a two- to three-year period.

"Our customers continue to tell us that they value our stores for connecting them to the best of Microsoft," the firm said. "This delights us to no end. From the newest touchscreen laptops, desktops, and tablets running Windows 8, to Windows Phones, to Xbox and Kinect consoles and accessories, to a wide array of first- and third-party software titles, our goal is to introduce you to the best choice, value and service we have to offer."

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11 Comments Comment from the forums
  • Shin-san 07 February 2013 05:40
    From that pic, it looks similar to an Apple store. I can get what they are after, but if they want to beat Apple, they need to stop imitating and start innovating
    Reply
  • fearless1333 07 February 2013 05:59
    Yeah, that definitely looks like an Apple store... and apple just filed a patent on their store design. Doesn't take a genius to guess what Apple is going to do.
    Reply
  • 07 February 2013 06:08
    Anyone here on Toms been in the Microsoft Store? How packed is it and do people buy stuff? I am just curious as to how it compares to Apple Store, it is always packed with people and a lot of people buy Macintosh computers every few hours in my area. I just sit outside and download several hours of HD videos, sucking all the bandwidth for myself, everyone else is complaining about speed and leave, while the "Genies Bar" try to figure out whats wrong (they still can't figure it as of today, unless they are reading this comment). WHahahhahahahha!!!! I am stopping people buying apple stuff.
    Reply
  • wemakeourfuture 07 February 2013 06:44
    Shin-sanFrom that pic, it looks similar to an Apple store. I can get what they are after, but if they want to beat Apple, they need to stop imitating and start innovating
    Been to one, its a clone of the Apple store.
    Reply
  • wemakeourfuture 07 February 2013 06:46
    jupiter optimus maximusAnyone here on Toms been in the Microsoft Store? How packed is it and do people buy stuff? I am just curious as to how it compares to Apple Store, it is always packed with people and a lot of people buy Macintosh computers every few hours in my area. I just sit outside and download several hours of HD videos, sucking all the bandwidth for myself, everyone else is complaining about speed and leave, while the "Genies Bar" try to figure out whats wrong (they still can't figure it as of today, unless they are reading this comment). WHahahhahahahha!!!! I am stopping people buying apple stuff.
    Microsoft store has decent traffic, Apple store has more.
    Apple store from my anecdotal evidence and looking at sales figures for products and extrapolating them to their stores thrashes Microsoft Stores.
    Reply
  • beardguy 07 February 2013 06:52
    There is one where I live and every time I've seen it, it's been completely empty. It's such a rip on the Apple Stores (which imo suck) not sure why they did this.

    All I see is a big open room, with tons of sales associates. I know the second I walk in I'm going to be harassed by annoying sales people. No Thanks
    Reply
  • wemakeourfuture 07 February 2013 07:31
    beardguyThere is one where I live and every time I've seen it, it's been completely empty. It's such a rip on the Apple Stores (which imo suck) not sure why they did this. All I see is a big open room, with tons of sales associates. I know the second I walk in I'm going to be harassed by annoying sales people. No Thanks
    Apple Store are one of the highest dollar revenue for square footage retail stores in all of America. That's why they're trying to copy it
    Reply
  • susyque747 07 February 2013 07:50
    Is there a little gestapo FED government emblem anywhere, you know to show that Microsofts OS is co-authored by the NSA. Don't believe me, look it up.
    Reply
  • Gundam288 07 February 2013 09:07
    susyque747Is there a little gestapo FED government emblem anywhere, you know to show that Microsofts OS is co-authored by the NSA. Don't believe me, look it up.There is very little the FED doesn't have it's hands in these days.

    Personally, I would be more worried about the electronics from China spying for the motherland than the FED looking at people. Given that most electronics are now made in China from a consumer standpoint, it's a valid reason in my book.
    Reply
  • jhansonxi 07 February 2013 09:53
    Apple already has a store in the Troy, Michigan location. Next time in the area I'll check them both out but will probably do most of my shopping at Micro Center which has a store a few miles down I-75 in Madison Heights:
    http://microcenter.com/site/stores/madison-heights.aspx
    Reply