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Video Game Sales Drop in November

NPD reports that video game sales fell by 7.6 percent in November when compared to the same period last year. The drop saw sales across the entire video game business fall from $2.92 billion to $2.7 billion.

NPD analyst Anita Frazier blames last year's record breaking November for the drop and says it seems unlikely sales will be able recover before the year is out. "Breaking even seems more out of reach. In order to break even to last year, December sales would have to be up 36 percent over December 2008," Frazier said, according to Reuters.

Last November saw the video game industry post its best November ever, so although last month's sales were down by more than 7 percent, November '09 is still the second best ever recorded.

Microsoft recorded the best November ever for the Xbox 360 brand, selling $838 million dollars of Xbox 360 hardware, software and related accessories last month. Sony reports that its PlayStation 3 is the only home system to register year-on-year growth in November with an 88 percent boost. The Tech Herald reports that the console also posted a 122 percent sales increase compared to October 2009. Meanwhile, Nintendo is also boasting a “record-setting month” for November with reports that the Wii pushed beyond a global sales total of some 23 million units.

Read more on the Tech Herald.

  • sunflier
    That's what happens when you keep delaying Starcraft II.
    Reply
  • ssalim
    What the hell is "NPD"?
    Reply
  • ssalim
    That's because there haven't been any good games in Q4 2009, except maybe Left4Dead2 and ModernWarfare2 and Dragon Age:Origins
    Reply
  • sunflier
    ssalimWhat the hell is "NPD"?I believe its a company that does market research.
    Reply
  • duckmanx88
    ssalimWhat the hell is "NPD"?
    market research firm.
    Reply
  • valcron
    IMO 2009 has been bad for gaming in general with almost no games actually worth purchasing coming out. Borderlands, Dragon Age, Demon Souls, and well thats all I can think of off the top of my head.
    Reply
  • Kinda funny. :)

    In the last Two weeks or so, I've bought at least ten or more games for our Nintendo Wii what with all the sale and mark down prices.

    That also includes the newest Super Mario Brothers in the Red package.

    Aside from that, I saw an excellent limited edition package deal at WalMart today which I was very tempted to buy. A 46" 1080p Sony Bravia TV with a Sony PlayStation 3 for something like $986 in store.
    Reply
  • there was a game that released last November that is what boosted the sales so much. The WoW expansion
    Reply
  • scorc25
    ssalimThat's because there haven't been any good games in Q4 2009, except maybe Left4Dead2 and ModernWarfare2 and Dragon Ageriginsawh you beat me to it. That was exactly what i was about to say
    Reply
  • Honis
    Well, most of November is like the lull before a storm. Nov 1 to the 26th were dead because everyone was preparing to buy from Nov 27 to Dec 24.

    November only had 4 real sale days. I'd be surprised if this hasn't happened in previous years.
    Reply