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Intel Sues Over "Intel" Trademark Infringement

In its filing, Intel claims that Intelspec uses a "name and mark that wholly incorporates and emphasizes the world-famous Intel trademark." According to Intel, the result is confusion and assumptions that Intel may be the source or sponsor of the goods and services provided by Intelspec - or "that there is an association" between the two companies. Intel also claims that Intelspec dilutes the Intel trademark.

The chip maker is asking for a judgment that would, at Intel's discretion, cancel or transfer all rights to the intelspec.com domain name to Intel. Intel also wants a judgment that forces Intelspec to "cancel or modify" its corporate name, as well as a reward for damages and profits Intelspec has taken because it was using "Intel" in its name.

The suit is somewhat strange as Intelspec is not even remotely active in a segment that would affect Intel's core business. Intelspec is a construction and engineering firm that is, for example, taking contracts for waste management facilities, mining, oilfield infrastructure, as well as military and government construction. Only lawyers may be able to understand how Intelspec could have capitalized in its business by using "Intel" as part of its name.

This one just doesn't look right and it may be common sense to see that it would take quite a bit to confuse a construction firm with a chipmaker, as long as we aren't considering fab construction. In that case, Intel could argue that there may be confusion, but it would be tough to prove that Intel's interests have been damaged as a result of that circumstance. Intelspec does not have a trademark on its name.

However, the trademark suit follows a series of previous trademark complaints. In June of this year, Intel filed a complaint with the WIPO Arbitration and Mediation Center that asked for the cancellation or transfer of 15 different domain names that included the "Pentium" trademark.

  • nanospy
    Thats pretty sad....
    FIRST! :D
    Reply
  • plznote
    AT first, I though Intel was suing Intel.
    Didn't doubt it for a second though, considering how much suing's been going on.
    Reply
  • nordlead
    even if it doesn't make sense, Intel has to defend their name. There are many examples of trademarks becoming meaningless because the companies fail to keep the meaning restricted to their product or brand. Xerox became a common name for copies, and Rollerblades became a common name for in-line skates. Not saying it will happen to Intel, but it shows why Intel is going to be aggressive about trademark infringement.
    Reply
  • burnley14
    Only lawyers may be able to understand how Intelspec could have capitalized in its business by using "Intel" as part of its name.

    I disagree with you there. I see Intel in a company name and think of computers instantly, but maybe I'm just a geek. Brand recognition is extremely important for companies like Intel, and especially with something as pronounced as "Pentium."

    And this doesn't sound like reporting to me, this story is riddled with your opinions. Leave the opinions to the comments section, we users have them in excess.
    Reply
  • surda
    at least they sue for something that makes sense... unlike apple who just sues everybody for no stupid reason.
    Reply
  • Near as I can tell, Intel isn't defensible in any substantial fashion. They would need to have it be IntelMicro or something similar to be defensible. (like what they did with Pentium when they found out that 586 was too generic) Intel is a very common usage word, particularly around the defense industry where IntelSpec has contracts. IntelSpec makes perfect sense there.

    In short, I think this suit could actually go quite poorly for Intel, and cause a name change.
    Reply
  • victorintelr
    burnley14I disagree with you there. I see Intel in a company name and think of computers instantly, but maybe I'm just a geek. Brand recognition is extremely important for companies like Intel, and especially with something as pronounced as "Pentium."And this doesn't sound like reporting to me, this story is riddled with your opinions. Leave the opinions to the comments section, we users have them in excess.
    That might be true, but also think of how many people are going to look for Intel and find Intelspec, LLC to buy processors. Their business is way off Intel's business, have you been to their website? have you looked in the search engines like Bing or Google? put intel and you'll find page after page about intel processors and everything intel, put intelspec and you'll find Intelspec in the first page, then the lawsuits and then a bunch of websites with Intel specs (specifications) of computers running Intel processors.
    Reply
  • mute20
    I hope I don't get sued

    Mike intel
    Reply
  • lp231
    They can say "Intel" is short for intelligent, just add the extra L and I problem solve. Oh wait, Microsoft has a mouse call Intellimouse
    Reply
  • julianbautista87
    basically, I can't say that someone is "intel"ligent because Intel(tm)(r) would sue me.
    Reply