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Former AMD Exec: Even I Wouldn't Buy AMD

by - source: Tom's Hardware US

Intel says even AMD wouldn't buy AMD CPUs five years ago.

Despite a settlement late last year that saw Intel pay AMD $1.25 billion in damages, the Federal Trade Commission is still pursuing a case against Intel regarding anti-competitive business practices.

In a recent filing to the FTC Intel has cited a former AMD executive who admitted that if it wasn't for company loyalty, he "would never buy AMD" when it came to purchasing a personal system.

CNet reports Intel cites a 2004 internal AMD communication from former AMD Executive Vice President Henri Richard, the company's then-highest-ranking sales executive who said, "If you look at it with an objective set of eyes, you would never buy AMD. I certainly would never buy AMD for a personal system, if I wasn't working here."

Intel spokesman Chuck Mulloy told CNet News that the company got the internal AMD communication through the discovery process and that over time, "more and more [of] this kind of information will be available in the case."

Intel filed the papers on December 31, 20 days after it paid AMD the $1.25 billion in damages that the two settled on in November.

Read more about Intel's FTC filing here.

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deadlockedworld 01/14/2010 8:56 PM
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I wish we knew the reason he wouldnt buy AMD...

Probably because hes an overpaid prick that can afford premium intel systems?

yannifb 01/14/2010 8:57 PM
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Wth... back then AMD CPUs were better...

noob2222 01/14/2010 8:58 PM
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He is probably saying this so he can get hired by Intel, or Intel already paid him to say it.

christop 01/14/2010 8:59 PM
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Former pissed off exec should be the title.. He doesn't say why he would not purchase amd? So there for he has no point..

Major7up 01/14/2010 8:59 PM
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And that is exactly why he should NOT be working for AMD. He does not seem to know AMD's products very well with such a statement.

michaelahess 01/14/2010 9:02 PM
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Like a sales exec would really know anything about, well, anything. Sales folk are always the same....

godwhomismike 01/14/2010 9:03 PM
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That is all sorts of wrong. For us folks on a very tight shoestring budget, who want a relatively powerful desktop with quad core, that $99 AMD X4 620 CPU seems to fit the bill.

cabose369 01/14/2010 9:05 PM
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I think he doesn't know what he is talking about. Especially as a sales exec.

AMD has always been marketed as a value alternative to Intel. Not paying Intel's premium price while being a processor that is more than capable of doing what the average consumer does with their computer.

Intel charges customers more for products that are faster than AMD in most cases but the average customer doesn't need to spend that much extra when an AMD would do the same work at a lesser price (often $100 less than a comparable unit). Take it from someone who sells computers for a living, given the choice customers take the AMD's because it's cheaper.

And don't say I am an AMD fanboi because almost every processor I own is Intel.

sunflier 01/14/2010 9:05 PM
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I don't buy it. 5 yrs ago AMD's Socket939 Athlon 64 was killing Intel.

godwhomismike 01/14/2010 9:06 PM
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Wait, aren't executives generally unknowledgeable overpaid douchebags, who are only in the position they're in because of family and political connection. Seems like that's how the large American companies are run today.

Blessedman 01/14/2010 9:09 PM
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djackson_dba 01/14/2010 9:10 PM
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How can you tell when an Executive Vice President/highest-ranking sales executive is lying?

nukemaster 01/14/2010 9:13 PM
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yannifb :
Wth... back then AMD CPUs were better...


+9999
When the A64's where out, they kicked some ass.

hundredislandsboy 01/14/2010 9:15 PM
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The key word is "former" exec. He sure loved his job when AMD showed him love with bonuses but then he didn't produced so AMD axed him and now he has an axe of his own to grind. I guess the bridges were already burnt so he has nothing to lose from AMD but why would Intel hire him knowing he is only loyal to this week's meal ticket?

godwhomismike 01/14/2010 9:16 PM
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djackson_dba :
How can you tell when an Executive Vice President/highest-ranking sales executive is lying?



Isn't that usually every time they speak or write something?

wonderingwhatis 01/14/2010 9:17 PM
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If memory serves me correctly, those were the days when AMD had the Athlon64 vs various P4s with HT.

That was really the time TO buy an AMD cpu over an Intel cpu.

This guy is a complete idiot IMO, probably some dumb executive with no tech knowledge.

RileyCraven 01/14/2010 9:18 PM
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@djackson_dba: they open their mouths...

IzzyCraft 01/14/2010 9:23 PM
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2004 is when that was said, that would make a bit more sense in 2006-now ish but 2004 amd had a great line up against the Pentium 4 and D crap.

imo he said it cuz intel is a bigger better company and he wanted to get hired there, after all he was the top sales man lol =p.

tenor77 01/14/2010 9:25 PM
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If you look at the comment, I think it's in regards to their marketing.

I certainly would never buy AMD for a personal system, if I wasn't working here

I take this as, "I wouldn't buy AMD because I wouldn't know better"

ohim 01/14/2010 9:25 PM
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It is sad that people go so low when it comes to monney ... how can you say you wouldn`t buy the better product at that time ... i mean ok ... if you`re not a tech geek you don`t know wich one is better but a guy like him to make that statement ... he`s a fukin imbecil.

Silmarunya 01/14/2010 9:27 PM
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I smell disgruntled ex-CEO. In fact, I might even smell a hint of bribe...

In that time period, AMD was far superior. It's only since Nehalem that Intel regained the performance crown (okay, the highest end Core2duo/quads were better, but price/performance AMD still had the crown in that era).

Assmar 01/14/2010 9:27 PM
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I can't afford Intel, or accompanying motherboard/RAM upgrades that are mandatory for higher end Intel chips. I buy AMD because i already have AM2, and I won't be required to upgrade for a while. He can afford Intel chips because AMD pays the bills :P

yannigr 01/14/2010 9:28 PM
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OK... Intel proved that Henri Richard is a stupid man who does not know his own job. So what. Can they prove that Pentium 4 processors where better than AMD's A64s at that period? I think not.

zak_mckraken 01/14/2010 9:30 PM
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Quote :CNet reports Intel cites a 2004 internal AMD communication from former AMD Executive Vice President Henri Richard, the company's then-highest-ranking sales executive who said, "If you look at it with an objective set of eyes, you would never buy AMD. I certainly would never buy AMD for a personal system, if I wasn't working here."


If I get it right, Henri Richard said that in 2004 when he was still working for AMD! That's a reason to be fired right there. Anyway, I'm sure there are plenty of people at Intel who think the same about their own products. The difference here is that this went public.

quovatis 01/14/2010 9:31 PM
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Yep, AMD was much better than Intel products in every way 5 years ago. They were faster, cooler, used less power, and cheaper.

The tables have flipped now, however.

hakesterman 01/14/2010 9:33 PM
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Sounds like we have a confused and bitter former employee who wants revenge. Sorry Dude nobody is
going to listen to you, look on the bright side you can always go work for Mc Donnalds, you can help them process their food...................


KidHorn 01/14/2010 9:45 PM
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mlopinto2k1 01/14/2010 9:50 PM
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1 opinion out of a billion. Give me a break. Both systems have ups and downs. In ALL aspects. I use an Intel based system.. Q6600 and I have considered purchasing a quad core Phenom chip just to be able to o/c it to 4ghz. I hate this type of crap.

coldmast 01/14/2010 9:53 PM
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I'm guessing we have a prime example of the Peter Principle.
Henri Richard, sounds like you did a crappy job of promoting AMD; a retail electronics sales associate would most likely have done a better job.

Intel -- collecting internal communication from competitors; how exactly is this supposed to help with your case with the FTC?

cadder 01/14/2010 9:57 PM
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mrmotion 01/14/2010 9:57 PM
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Hey the P4's werent all bad. My Northwood 2.6 HT was an ass kicker. Its still running today and running very well. It helps to be running linux on it but you get the point.


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