AMD has taken its most powerful yet unpopular card and slashed its price, making it a much more viable option.
While previously the AMD Radeon HD 7990 'Malta' graphics card retailed for prices ranging from about $1100 to $1200, AMD has now cut down the MSRP price to $799, sitting right on the mark of what the GTX 780 usually costs out on the streets.
It appears that multiple AIB makers have also already adopted the new price, and cards are selling for even lower prices at under $700. Considering that this card can offer frame rates near the GTX Titan and the GTX 690, both of which cost considerably more now, this card may actually have become a viable option.
Another problem has also been (partially) resolved. Previously, and one of the main reasons why this card lacked popularity, was that it has many problems with frame latency. Since a couple of days ago, though, AMD released the Catalyst 13.8 Beta driver, which has a frame-pacing feature that partially fixes the frame-latency problems experienced on CrossFireX systems.
Additionally, let's not forget that the card still comes with the complete Never Settle Bundle, so GTX 780 buyers beware, now you might want to have a look at the Radeon HD 7990 Malta graphics card.