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Apple Has 91 Percent of Premium 'PC' Marketshare

By - Source: Tom's Guide US | B 105 comments

NPD numbers released today place Apple in first place when it comes to the sale of premium computers.

First reported by Betanews, NPD numbers released today report that Apple has 91 percent of the market share when it comes to computers worth over $1,000. That means nine out of ten dollars spent on PCs costing over $1,000 are spent on Apple computers.

NPD puts the average selling price (ASP) for all PCs sold in June at $701. Desktops sold at an average of $690 with notebooks selling at an average of $703. As Betanews reports, the ASPs get more interesting when comparing Apple machines to PCs running Windows.

For Windows computers, the average selling price was $515. With the ASP for Macs clocking in at around $1,400. To break that down, desktop PCs had an average selling price of $489 and Mac desktops had an ASP of $1,398 while Windows notebooks averaged at $520 (or $569 when removing netbook) and Mac laptops clocked in at $1,400.

In light of the news, there's a lot of talk going on as to who's doing what right. Some say credit should go to Apple's marketing team. What do you think? Let us know in the comments below!

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Top Comments
  • 36 Hide
    B-Unit , July 23, 2009 10:41 PM
    Umm, duh, all they sell are 'premium' PCs, and most 'premium' Windows machines are hand built by enthusiasts rather than OEMs.
  • 26 Hide
    starhoof , July 23, 2009 10:47 PM
    I dont think thats true... just how many of us have a nice rig, that you put in at least $1500 in ???
    I know a lot of people just on my base with computers they built themselves... there is no way apple can track number of people who build PCs themselves, and people who are buying PCs from companies who make custom PCs- Because there a lot of these small companies.... I bet they only looked at numbers from big companies like Dell and HP, and thats about it.....
  • 16 Hide
    FilthPig2004 , July 23, 2009 10:55 PM
    And Bugatti has 100% of the premium car market share ($1.7MM+)
Other Comments
  • -6 Hide
    Ambictus , July 23, 2009 10:39 PM
    I think credit should go to Apple's marketing team along with their design team. It's their sleek designs that allow their marketing to exist.
  • 36 Hide
    B-Unit , July 23, 2009 10:41 PM
    Umm, duh, all they sell are 'premium' PCs, and most 'premium' Windows machines are hand built by enthusiasts rather than OEMs.
  • 26 Hide
    starhoof , July 23, 2009 10:47 PM
    I dont think thats true... just how many of us have a nice rig, that you put in at least $1500 in ???
    I know a lot of people just on my base with computers they built themselves... there is no way apple can track number of people who build PCs themselves, and people who are buying PCs from companies who make custom PCs- Because there a lot of these small companies.... I bet they only looked at numbers from big companies like Dell and HP, and thats about it.....
  • 5 Hide
    kittle , July 23, 2009 10:48 PM
    Now are you talking "PC" as in a desktop computer? or PC as in a laptop? your article mentions both.

    A lot of premium desktops are assembled by end users from parts. its rather hard to do that with a laptop. (not impossible -- just hard).
  • 11 Hide
    Kithzaru , July 23, 2009 10:48 PM
    b-unit is thinking along the same lines as i was....

    9/10 premium machines owned are Apple machines.... well 9/10 apple pc's are 1000 or above.. so, they are premium.

    Thats like saying 9/10 porches cost a lot.
  • 4 Hide
    tektek2000 , July 23, 2009 10:48 PM
    Isnt this dumb? i mean this should be a plus for PC users as it means its cheaper and they are smarter for buying something thats as strong if not stronger and cheaper at the same time.. and thats even without OC'ing.. for a site that should be PRO OC's and pro hardware for enthusiasts .. THG seems to be really going out of its way to kiss up to Apple...?
  • 8 Hide
    paranoidmage , July 23, 2009 10:51 PM
    and when you say over $1000 is "premium" then you have to include everything Apple sells because they only sell products that are $1000+. It just goes to show how much cheaper PCs are than Macs. Few PCs cost more than $1000.
  • 4 Hide
    cekasone , July 23, 2009 10:55 PM
    Apples are too over priced for what they have inside. You pay for the glossy looks and unfamiliar operating system. Apple is just doing so well because people like to be different and buy something like a Mac to be better than others. My custom rig will smoke the highest end Mac out there. Why spend $1400 on something to go on facebook compared to $500 or less on a Windows based PC that does the same.
  • 3 Hide
    Honis , July 23, 2009 10:55 PM
    tektek2000Isnt this dumb? i mean this should be a plus for PC users as it means its cheaper and they are smarter for buying something thats as strong if not stronger and cheaper at the same time.. and thats even without OC'ing.. for a site that should be PRO OC's and pro hardware for enthusiasts .. THG seems to be really going out of its way to kiss up to Apple...?

    Welcome to the other half of Apples Marketing team, The Media!

    So any computer worth more than $1000 is considered a premium computer... I didn't realize I was building premium PCs for 6 years now! This is nice they have the market share but how many did they actually sell? Just because you sell 9 laptops and HP sells 1 doesn't mean market share is relevant.
  • 16 Hide
    FilthPig2004 , July 23, 2009 10:55 PM
    And Bugatti has 100% of the premium car market share ($1.7MM+)
  • 13 Hide
    Anonymous , July 23, 2009 10:58 PM
    Proves my long time thought: apples are nice computers for people too stupid to build one.
  • 5 Hide
    XD_dued , July 23, 2009 10:59 PM
    Whats so premium about apple products other than the price? XDXDXD
  • 9 Hide
    descendency , July 23, 2009 11:01 PM
    Who else sells top quality pre-built items for over 1000$ these days. Most people can't get away with selling that kind of gear.

    People with 1+K$ computers usually build them. So I completely believe it.
  • 12 Hide
    badaxe2 , July 23, 2009 11:05 PM
    Pointless article. It's obvious Apple dominates the market of $1,000+ machines when all they sell are $1,000+ machines. It's like saying BMW dominates the market of premium cars but that makes up what percentage of the auto industry again? Enough to prove how pointless it looks to the other 90+ percent of auto owners.
  • 10 Hide
    Greg_77 , July 23, 2009 11:06 PM
    If you are going to buy a PC over $1000 and don't game or do processor/graphics chip intensive task, you might as well get a Mac. If not for performance, you are buying battery life, lightness, and most of all cachet. When people willing to spend over $1000 are given the choice of a Mac or Windows PC without any particular need for performance, they are most likely going to choose the Mac. It's not that it is any better than the Windows alternative, only that it has more cachet and really now down side when competitors in the premium market such as the Adamo offer little more in benefits. Simply put it, if performance is not a main priority but you are willing to spend over $1000, a Mac will have few disadvantages when compared to a PC, leaving Cachet as the main attraction and giving Apple such a sizable portion of the premium computer market.
  • 1 Hide
    kamel5547 , July 23, 2009 11:08 PM
    kittleNow are you talking "PC" as in a desktop computer? or PC as in a laptop? your article mentions both.A lot of premium desktops are assembled by end users from parts. its rather hard to do that with a laptop. (not impossible -- just hard).


    PC as in "personal computer", as opposed to "IBM compatible PC" which traditionally ahs excluded Apple.

    As far as I know there is no definition of PC that refers exclusively to desktops or notebooks. The article is discussing the ASP as a whole for both desktops and notebooks.
  • 2 Hide
    ph3412b07 , July 23, 2009 11:08 PM
    uh....this is what NPD comes up with? Find a real marketing data company, like RDA Group or JD Power.
  • 11 Hide
    Anonymous , July 23, 2009 11:11 PM
    Apples are over priced.
  • 11 Hide
    jnjkele , July 23, 2009 11:15 PM
    This makes me laugh - so as far as I can tell the only criteria for 'premium' is price, then I'm paying an Apple 'premium' to get slower/more outdated hardware with the Apple OS for a higher price.

    Given that the hardware in that windows machine at the lower ASP is probably equvalent or better than the hardware in the apple machine, that just goes to show that you're paying for the industrial design and OS, nothing more.

    We (myself included) complain about the cost of windows OS (speaking mostly from recent articles on W7 pricing) however when seen in this light, we should be delighted - to 'build' an apple machine, i'd spend about 600$ on hardware and 800$ for the OS (ok we'll kick in 200$ for the 'industrial design') so that means my copy of the Apple OS is really costing me 600$ - i'll take the windows cost of 110$ anyday over that!!

    More reinforcement for my current opinion - Mac's are nice, but not at THAT price!!

    ROFLOL
  • 2 Hide
    Anonymous , July 23, 2009 11:21 PM
    Saying that Apple has a 91% share of PC sales >$1000 just means that Apple's computers are more expensive than non-Apple computers. It doesn't mean that their computers are better or that they have sold more of them.

    What you ought to compare is the number of $1000 PCs sold, as well as the quality and specs of each group. You will then see that Apple merely has a 91% share of overpriced-and-sub-par-PC sales.
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