Apple Has 91 Percent of Premium 'PC' Marketshare

First reported by Betanews, NPD numbers released today report that Apple has 91 percent of the market share when it comes to computers worth over $1,000. That means nine out of ten dollars spent on PCs costing over $1,000 are spent on Apple computers.

NPD puts the average selling price (ASP) for all PCs sold in June at $701. Desktops sold at an average of $690 with notebooks selling at an average of $703. As Betanews reports, the ASPs get more interesting when comparing Apple machines to PCs running Windows.

For Windows computers, the average selling price was $515. With the ASP for Macs clocking in at around $1,400. To break that down, desktop PCs had an average selling price of $489 and Mac desktops had an ASP of $1,398 while Windows notebooks averaged at $520 (or $569 when removing netbook) and Mac laptops clocked in at $1,400.

In light of the news, there's a lot of talk going on as to who's doing what right. Some say credit should go to Apple's marketing team. What do you think? Let us know in the comments below!

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  • Umm, duh, all they sell are 'premium' PCs, and most 'premium' Windows machines are hand built by enthusiasts rather than OEMs.
    36
  • I dont think thats true... just how many of us have a nice rig, that you put in at least $1500 in ???
    I know a lot of people just on my base with computers they built themselves... there is no way apple can track number of people who build PCs themselves, and people who are buying PCs from companies who make custom PCs- Because there a lot of these small companies.... I bet they only looked at numbers from big companies like Dell and HP, and thats about it.....
    26
  • And Bugatti has 100% of the premium car market share ($1.7MM+)
    16
  • Other Comments
  • I think credit should go to Apple's marketing team along with their design team. It's their sleek designs that allow their marketing to exist.
    -6
  • Umm, duh, all they sell are 'premium' PCs, and most 'premium' Windows machines are hand built by enthusiasts rather than OEMs.
    36
  • I dont think thats true... just how many of us have a nice rig, that you put in at least $1500 in ???
    I know a lot of people just on my base with computers they built themselves... there is no way apple can track number of people who build PCs themselves, and people who are buying PCs from companies who make custom PCs- Because there a lot of these small companies.... I bet they only looked at numbers from big companies like Dell and HP, and thats about it.....
    26