NPD numbers released today place Apple in first place when it comes to the sale of premium computers.
First reported by Betanews, NPD numbers released today report that Apple has 91 percent of the market share when it comes to computers worth over $1,000. That means nine out of ten dollars spent on PCs costing over $1,000 are spent on Apple computers.
NPD puts the average selling price (ASP) for all PCs sold in June at $701. Desktops sold at an average of $690 with notebooks selling at an average of $703. As Betanews reports, the ASPs get more interesting when comparing Apple machines to PCs running Windows.
For Windows computers, the average selling price was $515. With the ASP for Macs clocking in at around $1,400. To break that down, desktop PCs had an average selling price of $489 and Mac desktops had an ASP of $1,398 while Windows notebooks averaged at $520 (or $569 when removing netbook) and Mac laptops clocked in at $1,400.
In light of the news, there's a lot of talk going on as to who's doing what right. Some say credit should go to Apple's marketing team. What do you think? Let us know in the comments below!
I know a lot of people just on my base with computers they built themselves... there is no way apple can track number of people who build PCs themselves, and people who are buying PCs from companies who make custom PCs- Because there a lot of these small companies.... I bet they only looked at numbers from big companies like Dell and HP, and thats about it.....
I know a lot of people just on my base with computers they built themselves... there is no way apple can track number of people who build PCs themselves, and people who are buying PCs from companies who make custom PCs- Because there a lot of these small companies.... I bet they only looked at numbers from big companies like Dell and HP, and thats about it.....
A lot of premium desktops are assembled by end users from parts. its rather hard to do that with a laptop. (not impossible -- just hard).
9/10 premium machines owned are Apple machines.... well 9/10 apple pc's are 1000 or above.. so, they are premium.
Thats like saying 9/10 porches cost a lot.
Welcome to the other half of Apples Marketing team, The Media!
So any computer worth more than $1000 is considered a premium computer... I didn't realize I was building premium PCs for 6 years now! This is nice they have the market share but how many did they actually sell? Just because you sell 9 laptops and HP sells 1 doesn't mean market share is relevant.
People with 1+K$ computers usually build them. So I completely believe it.
PC as in "personal computer", as opposed to "IBM compatible PC" which traditionally ahs excluded Apple.
As far as I know there is no definition of PC that refers exclusively to desktops or notebooks. The article is discussing the ASP as a whole for both desktops and notebooks.
Given that the hardware in that windows machine at the lower ASP is probably equvalent or better than the hardware in the apple machine, that just goes to show that you're paying for the industrial design and OS, nothing more.
We (myself included) complain about the cost of windows OS (speaking mostly from recent articles on W7 pricing) however when seen in this light, we should be delighted - to 'build' an apple machine, i'd spend about 600$ on hardware and 800$ for the OS (ok we'll kick in 200$ for the 'industrial design') so that means my copy of the Apple OS is really costing me 600$ - i'll take the windows cost of 110$ anyday over that!!
More reinforcement for my current opinion - Mac's are nice, but not at THAT price!!
ROFLOL
What you ought to compare is the number of $1000 PCs sold, as well as the quality and specs of each group. You will then see that Apple merely has a 91% share of overpriced-and-sub-par-PC sales.