Ubisoft Nuking Used Game Sales with Uplay

Friday Ubisoft revealed a new program called Uplay Passport that's undoubtedly established to regain revenue lost in the used games sector. The program will reportedly launch in the coming months and be included in many of the company's popular core games.

"In each new copy of a Uplay Passport-enhanced game will be a one-time use registration code that, when redeemed, provides access to Uplay Passport content and features," the company said in an emailed statement. "The code can be found on the insert card inside the game box. Gamers can identify Uplay Passport-enhanced games by looking for the logo on the back of the box."

Given that this code can only be redeemed once, consumers who purchase a used game laced with Uplay Passport restrictions will be forced to shell out an extra $9.99 to unlock online content and features. This means that a used game which normally costs $5 less than the new packaged version will essentially cost $5 more than the new unopened copy.

"Starting with the upcoming DRIVER San Francisco release, games featuring the new Uplay Passport will offer gamers exclusive bonus content plus access to online features," the company said.

Ubisoft is the latest publisher to jump on the "online pass" choo-choo in order to regain revenue lost in the used game market. EA introduced the "Project Ten Dollar" concept last year with the release of Mass Effect 2 and Dragon Age: Origins. As with Ubisoft's Uplay Passport, the new versions come with a one-time use code to unlock specific content and features. Those who purchase the used versions are required to shell out $9.99 for a new code in order to unlock the full game.

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  • Marco925
    I dont see why this is necessary,

    If i buy a used lawn mower, Honda isnt going to make me pay just to use it.

    the game was bought new at one point. they got their money out of it.
    41
  • SmileyTPB1
    Joshua666, take your own advice and think things through before you type.

    If that is your example then your issue should be with the retailer not the customer. The customer is free to spend his money as he chooses and should not be forced to buy a diminished product because he chooses to buy used. Not everyone can afford to pay full price. Not everyone wants to pay full price for a game that might suck.

    Imagine if more companies from other areas started doing this. You can buy that Range Rover used but it will no longer have 4 wheel drive and will only go 60 miles an hour unless you pay Rover an additional $10,000 above what you paid for the vehicle used.
    You can buy that Sony TV used but it will no longer display in HD unless you pay Sony an additional $100.
    You can buy that used iPhone but it will no longer work until you perform unspeakable act of carnal pleasure on Steve Jobs.

    Do I need to go on?
    26
  • mrmike_49
    Well, I'm not planning on buying any Ubisoft games, used or new, in the future anyway
    24
  • Other Comments
  • Marco925
    I dont see why this is necessary,

    If i buy a used lawn mower, Honda isnt going to make me pay just to use it.

    the game was bought new at one point. they got their money out of it.
    41
  • oneblackened
    ^That's what I was gonna say in a nutshell.
    21
  • Anonymous
    So if I don't use the online features I can sell the game and the next owner won't have to pay $10 to you crooks :D
    16