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Google Glass Heralded as the Next iPhone

By - Source: Tom's Hardware US | B 24 comments

Forrester Research believes Glass will become the next game-changing iPhone.

Smile. You're on Candid Camera.Smile. You're on Candid Camera.

A new Forrester Research report speculates that Google Glass will be the next iPhone. In other words, it will change the way we compute from day to day much like the way Apple's original iPhone changed the mobile industry back in 2007. It will be just as omnipresent, the report claims, even more so if Google manages to get the price down to smartphone levels.

"Its short battery life, as well as the limited Mirror application programming interface (API), which restricts app developers’ access to the device’s native hardware sensors, makes version 1 Glass more of a Newton than an iPhone," writes senior analyst Sarah Rotman Epps. "By that, we mean that Glass is extremely compelling but extremely limited in its current form, just as Apple’s Newton was. But Glass is continuously improving via over-the-air updates and new applications, and we have no doubt that in time, Glass will be the next iPhone — the next great platform for engaging consumers and workers."

The current version of Glass, called Explorer, shows enough promise that Forrester Research believes it’s just a matter of time until it takes off. The report also acknowledges that marketers and third-party developers may be shut out of tracking users on Glass, but that doesn't mean Google isn't doing just that. Google is expected to wield even more power over brands in the future thanks to the insights it collects on Glass users.

"Carriers gain more power, too — Verizon already sells aggregated data from mobile phone usage via its Precision Market Insights product," Epps writes. "Because Glass tethers to the phone, even more data that can potentially be packaged and sold will flow through carriers’ networks. The bottom line for marketers: You’ll have access to plenty of data from Glass, but it won’t be through the targeting technologies you’ve come to depend on, and you’ll rely ever more on Google and its network partners to get that data."

Google Glass isn't expected to arrive on the market until the middle of 2014. Until then, Google has a lot of explaining to do in regards to privacy. The American government as well as agencies across the globe have asked Larry Page how these specs will function in society, how Google plans to deal with the embedded camera, and so forth. Google has already put its foot down on facial and porn-related apps.

"Because Glass apps are permission-based, if consumers invite you to engage with them on Glass, you’ll likely know who they are anyway — you probably have an existing relationship with them, and they trust you enough to invite you to engage with them on this intimate platform. Activities (such as being in a certain location at a certain time of day) will cue targeting, rather than cookie-based navigational history," Epps states.

The full report from Forrester Research can be read here. Will Google Glass change the mobile industry much like the iPhone did back in 2007? Or will it become just another gadget the kids pick up off the floor and use as a piece of jewelry on their favorite stuffed animal? If Glass on Chris' awesome little son is any indication, Glass will be HUGE.

Discuss
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  • 0 Hide
    brandonjclark , June 24, 2013 7:16 AM
    Shill much?
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    cats_Paw , June 24, 2013 7:27 AM
    After reading the title, im guessing i wont be interested in google glass.
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    teh_chem , June 24, 2013 7:44 AM
    No it won't. There are so many physical practical limitations as reasons for why it won't gain much traction.
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  • 0 Hide
    crABtoad , June 24, 2013 7:45 AM
    This reads like an ad. Any interest I had in Glass was destroyed when I found out that Google was complicit in the PRISM program. I have no desire to put an NSA wireless camera on my face.
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    Soda-88 , June 24, 2013 8:05 AM
    Good luck with that
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    oneseraph , June 24, 2013 9:39 AM
    This is what happens when morons do market analysis.
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    lamorpa , June 24, 2013 10:25 AM
    I only put it at 50/50 that the study's author knows there were and are other smart phones beside the Apple's offering? I've run into that before. It's difficult to tell if it is more sad or hilarious.
  • 0 Hide
    Devoteicon , June 24, 2013 10:28 AM
    Ummmm, no.
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    JOSHSKORN , June 24, 2013 10:56 AM
    Call me when Google Glass takes the place of regular glasses, replaces playing the "E-Game" at the eye doctor's office and getting corrective lenses. That, and automatically adjusts the lenses based on sunlight so you don't have to put on/remove sunglasses.
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    jkflipflop98 , June 24, 2013 11:39 AM
    This is the next logical step. Augmented reality will replace smartphones.
  • 0 Hide
    none12345 , June 24, 2013 11:57 AM
    My prediction:

    The first run will be small but it will sell out. Then they will make a lot more and they will not sell.

    In the end it will be overhyped and have a very small number of sales.
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    rwinches , June 24, 2013 12:09 PM
    In every picture I have seen the glasses are crooked, probable because one side weighs more. When viewing the 'screen' you look like a spaz. Over, done.
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    syrious1 , June 24, 2013 12:43 PM
    its a fad, they will go away once people realize the limitations of the device. It's definitely not ready to replace a smartphone, this is a gimmick...very similar to the iWatch or w/e smart watch crap they are producing now days.
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    falchard , June 24, 2013 12:44 PM
    I think a huge problem with the Google Glass implementation is how they get around the fact Android is a mess of code that is inefficient, and any program written for it will inherently be slow; yet offer it in a tiny form factor.
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    bit_user , June 24, 2013 2:04 PM
    Quote:
    version 1 Glass more of a Newton than an iPhone,
    This. I was just going to quip something to that effect, before I saw it.

    I absolutely believe in the potential of augmented reality, but the v1 Glass will barely scrape the surface of what's ultimately possible.
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    punahou1 , June 24, 2013 2:07 PM
    I do see this as the next evolution in personal communication devices. Its a lot easier to simply wear glasses than to lug around a smartphone. After this the next evolution will be a physical implant. An article came out a few years back about efforts to develop a communications device that directly interfaces with the brain and is powered by electrical charges that occur naturally in the body. Mark my words its not if but when all this will happen and we will see this in the next 20 years...
  • 0 Hide
    bit_user , June 24, 2013 2:09 PM
    Quote:
    My prediction:

    The first run will be small but it will sell out. Then they will make a lot more and they will not sell.

    In the end it will be overhyped and have a very small number of sales.
    Yes, like the Newton, which they said.

    But the Newton was a distant precursor to iPhone. Glass v1 will not have an iPhone-scale impact, but a true augmented reality product will eventually follow (whether from Google or somebody else) that will.
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    supr , June 24, 2013 4:29 PM
    Might be the case when it can replace your everyday sunglasses
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    The_Trutherizer , June 24, 2013 4:35 PM
    Yeah, but it is so minimalist in design... I wonder if Google will also try to prevent all other manufacturers from producing anything that barely resembles it. Knowing Google probably not. If I'm right then I'm excited for the possibility of a mini golden age for personal electronics from the innovation that will ensue. Here's hoping.
  • 0 Hide
    stevejnb , June 24, 2013 4:39 PM
    Quote:
    its a fad, they will go away once people realize the limitations of the device. It's definitely not ready to replace a smartphone, this is a gimmick...very similar to the iWatch or w/e smart watch crap they are producing now days.


    I honestly remember some of my friends saying precisely this about smart phones a few years back... Now, they use smart phones.

    I'm not 100% convinced, but I am thinking it's more likely than not this Glass thing will be big and the start of something *huge*. Tom's caters to an audience that considers big clunky desktop PCs the pinnacle of computing and, while I personally love that model, the reality of this shows that many of you are *far* removed from what people actually want in computing devices.
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