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Nvidia: PCs are Archaic; Mobile is The Future

By - Source: Tom's Hardware US | B 100 comments

What's that clunky, noisy thing over there in the corner? Oh just ignore that old thing--it's what they used to call a Pee See.

Earlier this week during MobileBeat 2010, Nvidia VP of mobile content Neil Trevett said on an "apps everywhere" panel that mobile is the future (thanks to the Tegra chipset). In fact, PCs will soon appear somewhat "archaic" as smartphones, tablets, and even car "infotainment" systems become the end-user's primary source for content, information and socialization.

"Mobile computing is the future," he said. "Mobile is the web, the web is mobile, the two are really integral."

Given that Nvidia's roots have up until now been firmly planted in the PC sector, the news may surprise many of its fans. However the idea behind his comment isn't new--Verizon even hinted to the same theory Thursday, indicating that--thanks to mobile processors reaching 1 GHz and above--smartphones could replace the PC when docked with a keyboard and a monitor.

Still, when we think of Nvidia, we think of hot-n-tasty GPUs cranking out awesome visuals in our PC games.

During the panel, Trevett took a jab at Apple and its closed platform. Apparently the company is banking on Android thanks to Google's open approach. "For Nvidia, coming from a PC perspective to the world of mobile, we really see the benefit of the open approach versus that of a closed one," he said. He then followed up by saying that Nvidia "really sees the benefit of Android over Apple."

"Android is going to be the Windows of the mobile world,” Trevett said, “Did I just say that? Ooops, I’m going to get fired."

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  • 40 Hide
    theguy82 , July 16, 2010 7:46 PM
    Yeah ok. Nvidia shouldn't bother with the 500 series video cards then. Just focus on mobile now.
    It's funny that this week I have read a lot about companies saying PC's are on their way out. Maybe for the 16 year old girls that do nothing but tweet.
  • 26 Hide
    t0r012 , July 16, 2010 7:46 PM
    ummm
    "For Nvidia, coming from a PC perspective to the world of mobile, we really see the benefit of the open approach versus that of a closed one"

    this is from the company that would shut down physx when a card from another mfg was detected even if you had bought one of their cards!
  • 21 Hide
    dunderklumpton , July 16, 2010 7:52 PM
    Mobile is the future huh?

    Think I'll keep my CrossFire rig, thank you very much.
Other Comments
  • 40 Hide
    theguy82 , July 16, 2010 7:46 PM
    Yeah ok. Nvidia shouldn't bother with the 500 series video cards then. Just focus on mobile now.
    It's funny that this week I have read a lot about companies saying PC's are on their way out. Maybe for the 16 year old girls that do nothing but tweet.
  • 26 Hide
    t0r012 , July 16, 2010 7:46 PM
    ummm
    "For Nvidia, coming from a PC perspective to the world of mobile, we really see the benefit of the open approach versus that of a closed one"

    this is from the company that would shut down physx when a card from another mfg was detected even if you had bought one of their cards!
  • 20 Hide
    smashley , July 16, 2010 7:46 PM
    Of course the VP of Mobile Content is going to say that at a mobile tech conference. It doesn't mean he knows what he's talking about. Personally I don't think it's a coincidence that there's more crap on the internet (twitter comes to mind) since the advent of 'mobile web'. Technology is too freely available now. I think it should be reserved for people who know how to use it, and have something actually useful to say to others (myself excluded) rather than 'check this pic of justin bieber i took on my iphone'. Maybe I'm getting old.
  • 18 Hide
    leo2kp , July 16, 2010 7:50 PM
    Nope.
  • 21 Hide
    dunderklumpton , July 16, 2010 7:52 PM
    Mobile is the future huh?

    Think I'll keep my CrossFire rig, thank you very much.
  • 21 Hide
    Trueno07 , July 16, 2010 7:53 PM
    ATI is probably thinking "Yea, that's fine Nvidia. Go ahead and leave the Enthusiast/Scientific/Movie Producing/Server market to us. Because desktops are only capable of doing what phones can do, but a little better. Right?"
  • 3 Hide
    Simple11 , July 16, 2010 7:54 PM
    Maybe when our network infrastructure isn't crap, and our smartphones don't blow so hard (compared to my PC :p )
  • 7 Hide
    kuleto , July 16, 2010 7:58 PM
    Eventually maybe in like 20-30 years maybe we'll will plug in our phones into a thingy that'll give it more processor cores, GPUs, memory, storage, and a nice huge display of some sort. I could see that, and having enthusiast docks and casual user docks, etc. I dont think a little phone can totally replace the pc though. I can see the PC being transformed though.
  • 4 Hide
    dogofwars , July 16, 2010 8:00 PM
    Yeah sure, it's not tomorrow that it will happen. And I am sure if you compare one of those 1Ghz processor to one today's PC processor clock at the same speed it would still beet the mobile one at 1Ghz
  • 3 Hide
    Sykar , July 16, 2010 8:01 PM
    yeeeeaaah, mobile might SOME day replace PCs, in a few decades, but not within the next 10 years...
  • 21 Hide
    figgus , July 16, 2010 8:06 PM
    SHOCKER!!!

    Person whose job depends on mobile tech tells room full of other people whose jobs depend on mobile tech that mobile tech is the future of all things!!!

    FILM AT 11!!!



    Really, this is a bunch of willy waving and nothing more...
  • 2 Hide
    figgus , July 16, 2010 8:07 PM
    During the panel, Trevett took a jab at Apple and its closed platform. Apparently the company is banking on Android thanks to Google's open approach.

    It's not so open if Motorola can lock it down like they are....
  • 1 Hide
    velozzity , July 16, 2010 8:10 PM
    Theres an Idiot born every day,

    Seriously, he may be a really brilliant man, but he's got blinders on and does'nt see that plenty of people still enjoy the power of a desktop pc and I don't see anything remotely close to the size of a mobile device replacing my desktop anywhere near the next decade. I may be wrong but my old desktop for about a decade ago was not significantly bigger than the one i have now, just that we are constantly learning how to put more into less space, but the form factors are more or less the same, just more performance for less. and 1ghz, omg that is so fast, well show me a cell phone processor with 6 cores that will overclock to 4.5ghz and I'll get excited, but by then who knows we will be using 12-24 core processors and maybe even break the current ghz barrier, love to see a 10ghz processor, but who knows. I do think that mobile devices will get more powerful as time progresses, but does Neil Trevett seriously believe that the likes of Intel and AMD are just going to shut down R & D for their x86 and x64 processors for desktop??? desktop computers will always be more powerful.
  • 0 Hide
    obiown77 , July 16, 2010 8:13 PM
    When Mobile reaches the point where it's infact a chip implanted in my brain providing all visuals directly to the visual cortex, I make calls via a thought speaking directly into the thoughts of others, all my fps/mmorpg gaming becomes a virtual holodeck all within my own min, at the same time working parallel with my natural brain thus making me turn blue, then perhaps yes, the pc will phase out.
  • 1 Hide
    IzzyCraft , July 16, 2010 8:25 PM
    Quote:
    Nvidia VP of mobile content


    Ofc that guy would say mobile is the future.
  • 0 Hide
    ern88 , July 16, 2010 8:37 PM
    I like to see a mobile phone play Crysis or Bad company 2. NVIDIA is in another time I think. But they better wake up from their dream. Because I am sure that ATI isn't looking into the distant future. ANd giving up their meat and potatoes in desktop graphics card.
  • -1 Hide
    JeanLuc , July 16, 2010 8:38 PM
    velozzityMeant to say does Neil Trevett seriously believe that Intel and AMD will shut down R & D.....desktops will always have the performance advantage.On a side note, Tom's, add edit button, yes i know i should have proofread it, but an edit button would be nice.


    There is an edit button, it's just not conveniently located.


    I doubt there is much money to be made in the mobile sector for Nvidia, sure there are lots of devices that need video chips but it's all low end rubbish which companies expect you to sell them at next to nothing. Low end video chips are a lot like reams of A4 paper for stationers, everybody needs it but everyone beats you down on price for it.
  • 3 Hide
    ta152h , July 16, 2010 8:39 PM
    The reality is NVIDIA is obsolete, and ATI/AMD is the future.

    Just look at their wonderful 460 PoS that's getting good reviews. It's the same size as the 5870, and performs a lot worse, uses more power, and can't sell for nearly the same price. And this was their successful product of this generation - you know, the one getting the good reviews. It's only getting those reviews because they have to chop the price, compared to the same size ATI. That's a failed design.

    But, they are full of insults and bombast. The desktop is going away roughly the same time the desk is. As in day after never.

  • 0 Hide
    maigo , July 16, 2010 8:40 PM
    Why not just say 'we've given up on gaming cards'
  • 5 Hide
    therealfly , July 16, 2010 8:45 PM
    If you can shove a 485 GTX into a phone, I'll be impressed. Until then, I'll stick with my 1500 dollar "archaic" video game monster!
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