Nvidia: PCs are Archaic; Mobile is The Future
What's that clunky, noisy thing over there in the corner? Oh just ignore that old thing--it's what they used to call a Pee See.
Earlier this week during MobileBeat 2010, Nvidia VP of mobile content Neil Trevett said on an "apps everywhere" panel that mobile is the future (thanks to the Tegra chipset). In fact, PCs will soon appear somewhat "archaic" as smartphones, tablets, and even car "infotainment" systems become the end-user's primary source for content, information and socialization.
"Mobile computing is the future," he said. "Mobile is the web, the web is mobile, the two are really integral."
Given that Nvidia's roots have up until now been firmly planted in the PC sector, the news may surprise many of its fans. However the idea behind his comment isn't new--Verizon even hinted to the same theory Thursday, indicating that--thanks to mobile processors reaching 1 GHz and above--smartphones could replace the PC when docked with a keyboard and a monitor.
Still, when we think of Nvidia, we think of hot-n-tasty GPUs cranking out awesome visuals in our PC games.
During the panel, Trevett took a jab at Apple and its closed platform. Apparently the company is banking on Android thanks to Google's open approach. "For Nvidia, coming from a PC perspective to the world of mobile, we really see the benefit of the open approach versus that of a closed one," he said. He then followed up by saying that Nvidia "really sees the benefit of Android over Apple."
"Android is going to be the Windows of the mobile world,” Trevett said, “Did I just say that? Ooops, I’m going to get fired."
It's funny that this week I have read a lot about companies saying PC's are on their way out. Maybe for the 16 year old girls that do nothing but tweet.
"For Nvidia, coming from a PC perspective to the world of mobile, we really see the benefit of the open approach versus that of a closed one"
this is from the company that would shut down physx when a card from another mfg was detected even if you had bought one of their cards!
Person whose job depends on mobile tech tells room full of other people whose jobs depend on mobile tech that mobile tech is the future of all things!!!
FILM AT 11!!!
Really, this is a bunch of willy waving and nothing more...
It's funny that this week I have read a lot about companies saying PC's are on their way out. Maybe for the 16 year old girls that do nothing but tweet.
"For Nvidia, coming from a PC perspective to the world of mobile, we really see the benefit of the open approach versus that of a closed one"
this is from the company that would shut down physx when a card from another mfg was detected even if you had bought one of their cards!
Think I'll keep my CrossFire rig, thank you very much.
Person whose job depends on mobile tech tells room full of other people whose jobs depend on mobile tech that mobile tech is the future of all things!!!
FILM AT 11!!!
Really, this is a bunch of willy waving and nothing more...
It's not so open if Motorola can lock it down like they are....
Seriously, he may be a really brilliant man, but he's got blinders on and does'nt see that plenty of people still enjoy the power of a desktop pc and I don't see anything remotely close to the size of a mobile device replacing my desktop anywhere near the next decade. I may be wrong but my old desktop for about a decade ago was not significantly bigger than the one i have now, just that we are constantly learning how to put more into less space, but the form factors are more or less the same, just more performance for less. and 1ghz, omg that is so fast, well show me a cell phone processor with 6 cores that will overclock to 4.5ghz and I'll get excited, but by then who knows we will be using 12-24 core processors and maybe even break the current ghz barrier, love to see a 10ghz processor, but who knows. I do think that mobile devices will get more powerful as time progresses, but does Neil Trevett seriously believe that the likes of Intel and AMD are just going to shut down R & D for their x86 and x64 processors for desktop??? desktop computers will always be more powerful.
Ofc that guy would say mobile is the future.
There is an edit button, it's just not conveniently located.
I doubt there is much money to be made in the mobile sector for Nvidia, sure there are lots of devices that need video chips but it's all low end rubbish which companies expect you to sell them at next to nothing. Low end video chips are a lot like reams of A4 paper for stationers, everybody needs it but everyone beats you down on price for it.
Just look at their wonderful 460 PoS that's getting good reviews. It's the same size as the 5870, and performs a lot worse, uses more power, and can't sell for nearly the same price. And this was their successful product of this generation - you know, the one getting the good reviews. It's only getting those reviews because they have to chop the price, compared to the same size ATI. That's a failed design.
But, they are full of insults and bombast. The desktop is going away roughly the same time the desk is. As in day after never.