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Microsoft Convinces Googlers to Switch to Bing

by - source: Tom's Hardware US

Fifteen Google users go Bing, cold turkey.

A fairly decent number of people claim to have happily switched from Google to Bing. In what we can only assume is an effort to prove to the more steadfast Googlers how easy it is to go to the dork dark side, Microsoft sponsored an "independent" study that saw fifteen Google users use only Bing for seven days straight. The result, a lot of people like Bing!

I thought Microsoft was doing pretty well up until now. The company was slowly gaining search market share and showing nice month over month growth (aside from the slight dip in September). Then the video contest happened. Microsoft ran a content to try and find the Bing jingle and while the winner was incredibly annoying, it was still kind of fun. Then this study happened. I'll admit that when someone says 'Microsoft study' I automatically think of the Mojave experiment the company did a few months back. Microsoft gave a bunch of people who, for some reason or another, had never used Vista before and shocker, they all loved it. Even the ones who had heard Vista was the root of all evil. So perhaps I'm a little jaded when it comes to over-enthusiastic results from a Microsoft-run study. This study shows that ten out of the fifteen Googlers in this study have apparently seen the error of their ways and are ready to change to Bing full time.

Microsoft has posted the results of the survey in a series of shorts. These are embedded below. Do you think the results of the survey are reliable? While fifteen is quite a small sample size, the fact that Microsoft convinced almost 70 percent (rounding up, here) of the group is quite impressive. If it's true, go Microsoft! Check out the videos and leave your thoughts on the study in the comments below.

Microsoft Search Study 1

Microsoft Search Study 2

Microsoft Search Study 3

Microsoft Search Study 4

Microsoft Search Study 5

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gamerjames 12/04/2009 5:12 PM
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In other news, Google convinces users to stay with them!

rcarlton 12/04/2009 5:27 PM
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buwish 12/04/2009 5:31 PM
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I've gave Bing a shot, but I still prefer Google. I'm not sure if it's because I'm so use to it or because I find it more "accurate?"

pullmyfinger123 12/04/2009 5:32 PM
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Bravo Microsoft, finding 15 people out of 300 million to quit Google for 7 straight days is a feat in itself.

Regulas 12/04/2009 5:43 PM
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I'm convinced, anything MS does is glorious and perfect, we must obey and send them money just because of their perfection.
I'll keep my Linux and Google and freedom from you, MS, thank you

ravewulf 12/04/2009 5:50 PM
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-6+

I like Bing alright, I'm just used to Google's UI

justiceguy216 12/04/2009 5:55 PM
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those ads are rather good...they just got me to try Bing. meh, it's got some cool stuff, but misses a few useful results that Google finds. I'll keep using both.

amdgamer666 12/04/2009 6:01 PM
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I don't think any search engine will ever dethrone Google because it's now hard-wired into society. Somehow, telling somebody to "bing it" just quite doesn't have the same impact as "google it"

FSXFan 12/04/2009 6:15 PM
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@rcarlton: That's why I use Firefox. Well, one of the many reasons, but a good one.


I decided to try Bing on my own for a week but I didn't make it. It does some things as well as Google, some things not so much. I didn't really find any advantages for the way I use it but I definitely found some disadvantages. Halfway through the week I changed my homepage back to Google out of frustration since I kept having to go back there anyway.

Also, I just prefer the plain and simple look of Google.

7amood 12/04/2009 6:16 PM
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why do I feel like they are very skilled in terms for acting???

deadlockedworld 12/04/2009 6:40 PM
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WTF "15 is a small sample size" ?

15 PEOPLE DISQUALIFIES IT AS RESEARCH. PERIOD

You can not call 15 people "a study." It is a focus group at best, and a Microsoft picked one at that. Is there no real news to report on, or does Toms's now just rehash press releases by google, apple and MS?

bunz_of_steel 12/04/2009 6:44 PM
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People use bunghole I mean bing because when you install IE8 it uses it by default. How fare is that? Bing only got Bling but nothing else. I agree with FSXFan, Google is simple and easy loads quick with no krap. rCarlton is right about the bing-creep too! Another reason why I use FireFox!!

MrHectorEric 12/04/2009 6:57 PM
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I use both about equally. Sometimes if I search and Google doesn't find what I'm looking for, Bing will most likely find it and vice-versa. I like both UI's, though I think Bing looks nicer. Therefore I have Bing as my home page with google in the search bar. Why does it seem like it has to be one or the other?

Anonymous 12/04/2009 7:04 PM
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cruiseoveride 12/04/2009 7:14 PM
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ssalim 12/04/2009 7:18 PM
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Um who cares? it's like hey I'm orange, eat me. Then the other, hey I'm apple. eat me!

You know what? I'll take both and eat whatever the hell I want.

deathblooms2k1 12/04/2009 7:28 PM
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@rcarlton

Why do you care what the typical user has to search with as long as they can find their results? Do you have stock in google? If you don't it shouldn't matter to you as long as they are satisfied.

Microsoft is not even close to the only company who does this with their software. I prefer firefox, the other day I was showing a friend the benefits of the firebug addon in firefox, I knew this person preferred IE so I made sure to uncheck the default browser settings when installing firefox for them, sure enough as soon as the browser popped up we were prompted with the set as default option, which you have the specifically check don't display again before hitting no. Point is they all do it, whether it be media players, browsers, java, etc. Every company has an agenda including google. I think it's ridiculous to only fault MS for it. All company's are self serving, Google is no different.

Honis 12/04/2009 7:28 PM
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sidran32 12/04/2009 7:36 PM
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As one that uses IE somewhat regularly (alongside Google Chrome), a former Firefox nut, and who sets his default search provider in IE8 to Google, I have never seen it automatically switch back to Bing. It works just as well as setting your search provider in Firefox and Chrome. So I don't know what's going on there.

wildwell 12/04/2009 7:42 PM
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You can't trust a study like this. I myself switched to Bing cold turkey several months ago, but I still don't trust this study. It's like trusting a study by the tobacco industry on the health effects of smoking.

tiredwolf 12/04/2009 8:46 PM
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Microsoft still the same ... they won't be happy unless they have a 80% market share in search, and no one else has more than 10%. Because there is nooooo waayyy you can use more than one product, it must be just theres. Im all for competition, but microsith pisses me off in that they don't snag users because they make something good and useful. They find ways to make you use their product, like changing the default search engine in other browsers to bing without asking the user. Or only offering directxversion x in their new OS which you must purchase. Not that its better... but you MUST purchase it if you want to play new games. -_-

dextermat 12/04/2009 8:59 PM
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noottttt: i hate bing and love google.

unless google changes to worse, ill go to something else.

Drag0nR1der 12/04/2009 10:06 PM
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belardo 12/04/2009 10:07 PM
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For those who are having problems with Bing Creep with their browsers.

... stop using IE8. Its the same stupid crap Apple does with iTunes in which they shove in QuickTime.

I never see Bing, I use Opera 10 and is very nice - better than ever. Only 2 websites I use requires IE (grrrr) - for testing, I notice that Ie8 does stupid things... like when opening bing search results - it opens a completely different browser window! hello?? tabs!

Or when I am done with IE - it bugs me about the tabs.

With Opera - if I have 8 (whatever) tabs when I close or shutdown. When I use it again, all those tabs are there, waiting - with the back buttons (cache) functional. I also notice, with IE8 - when going to google.com - there is an ad-box for Google Chrome. With Opera, no box.

belardo 12/04/2009 10:10 PM
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Anonymous 12/04/2009 10:12 PM
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Bing pays me through cashback when i buy things on newegg, tigerdirect, etc. (in the last month its made me $500 on the $6k i spent)so i def like that, but i still search through google. bing has web 3.0, google still uses web 2.0, but i like 2.0

tlmck 12/04/2009 10:13 PM
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The really sad part is MS thinks everybody is stupid enough to believe their advertising.

rcarlton 12/05/2009 2:46 AM
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FSXFan :
@rcarlton: That's why I use Firefox.



You and me both.

Firefox + Adblock is a sweet combo.

Anonymous 12/05/2009 3:01 AM
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rcarlton 12/05/2009 3:04 AM
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TNM 12/05/2009 6:24 AM
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Are there anyone else that feels like a lot of the "quotes" in this clip is quite "canned"?

Sounds very much like they have been on a 1 week training (brainwashing) camp on how to use bing with optimal suggestions on what to search for.


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