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Microsoft Convinces Googlers to Switch to Bing

By - Source: Tom's Hardware US | B 66 comments
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Fifteen Google users go Bing, cold turkey.

A fairly decent number of people claim to have happily switched from Google to Bing. In what we can only assume is an effort to prove to the more steadfast Googlers how easy it is to go to the dork dark side, Microsoft sponsored an "independent" study that saw fifteen Google users use only Bing for seven days straight. The result, a lot of people like Bing!

I thought Microsoft was doing pretty well up until now. The company was slowly gaining search market share and showing nice month over month growth (aside from the slight dip in September). Then the video contest happened. Microsoft ran a content to try and find the Bing jingle and while the winner was incredibly annoying, it was still kind of fun. Then this study happened. I'll admit that when someone says 'Microsoft study' I automatically think of the Mojave experiment the company did a few months back. Microsoft gave a bunch of people who, for some reason or another, had never used Vista before and shocker, they all loved it. Even the ones who had heard Vista was the root of all evil. So perhaps I'm a little jaded when it comes to over-enthusiastic results from a Microsoft-run study. This study shows that ten out of the fifteen Googlers in this study have apparently seen the error of their ways and are ready to change to Bing full time.

Microsoft has posted the results of the survey in a series of shorts. These are embedded below. Do you think the results of the survey are reliable? While fifteen is quite a small sample size, the fact that Microsoft convinced almost 70 percent (rounding up, here) of the group is quite impressive. If it's true, go Microsoft! Check out the videos and leave your thoughts on the study in the comments below.

Microsoft Search Study 1

Microsoft Search Study 2

Microsoft Search Study 3

Microsoft Search Study 4

Microsoft Search Study 5

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Top Comments
  • 26 Hide
    gamerjames , December 4, 2009 2:12 PM
    In other news, Google convinces users to stay with them!
  • 24 Hide
    pullmyfinger123 , December 4, 2009 2:32 PM
    Bravo Microsoft, finding 15 people out of 300 million to quit Google for 7 straight days is a feat in itself.
  • 22 Hide
    buwish , December 4, 2009 2:31 PM
    I've gave Bing a shot, but I still prefer Google. I'm not sure if it's because I'm so use to it or because I find it more "accurate?"
Other Comments
  • 26 Hide
    gamerjames , December 4, 2009 2:12 PM
    In other news, Google convinces users to stay with them!
  • -6 Hide
    rcarlton , December 4, 2009 2:27 PM
    Install IE8 (is it still even optional?) and even if you have Google set as your default search engine, Microsoft adds Bing to the list at the #1 spot.

    For most non-technical folks the IE option selections are so arcane that they just click through. But let's say that you're a geek and you tell IE that you don't want any of its options - or better yet - not to change anything and you'll decide at the end.

    Bing's still been inserted into your browser no matter what only - not you have to delete it.

    Set "Keep my search providers updated" - Bing comes back.

    And - I think it's also delivered/set again via compatibility view updates.

    Only way I have been able to stop the "Bing-creep" is to remove all traces and then select the "Do not change my search provider" option.

    If it's so good - why the sneakiness?

    Moreover, it feels like one of those "negative options" subscriptions - Microsoft will keep Bing in no matter what you choose unless you can figure out how to stop it.

    While most Tom's readers could figure it out - ask yourself what your Mom, Dad, sister would/will do when presented with those choices.
  • 22 Hide
    buwish , December 4, 2009 2:31 PM
    I've gave Bing a shot, but I still prefer Google. I'm not sure if it's because I'm so use to it or because I find it more "accurate?"
  • 24 Hide
    pullmyfinger123 , December 4, 2009 2:32 PM
    Bravo Microsoft, finding 15 people out of 300 million to quit Google for 7 straight days is a feat in itself.
  • 16 Hide
    Regulas , December 4, 2009 2:43 PM
    I'm convinced, anything MS does is glorious and perfect, we must obey and send them money just because of their perfection.
    I'll keep my Linux and Google and freedom from you, MS, thank you
  • 6 Hide
    ravewulf , December 4, 2009 2:50 PM
    I like Bing alright, I'm just used to Google's UI
  • 0 Hide
    justiceguy216 , December 4, 2009 2:55 PM
    those ads are rather good...they just got me to try Bing. meh, it's got some cool stuff, but misses a few useful results that Google finds. I'll keep using both.
  • 22 Hide
    amdgamer666 , December 4, 2009 3:01 PM
    I don't think any search engine will ever dethrone Google because it's now hard-wired into society. Somehow, telling somebody to "bing it" just quite doesn't have the same impact as "google it"
  • 5 Hide
    FSXFan , December 4, 2009 3:15 PM
    @rcarlton: That's why I use Firefox. Well, one of the many reasons, but a good one.

    I decided to try Bing on my own for a week but I didn't make it. It does some things as well as Google, some things not so much. I didn't really find any advantages for the way I use it but I definitely found some disadvantages. Halfway through the week I changed my homepage back to Google out of frustration since I kept having to go back there anyway.

    Also, I just prefer the plain and simple look of Google.
  • 1 Hide
    7amood , December 4, 2009 3:16 PM
    why do I feel like they are very skilled in terms for acting???
  • 20 Hide
    deadlockedworld , December 4, 2009 3:40 PM
    WTF "15 is a small sample size" ?


    You can not call 15 people "a study." It is a focus group at best, and a Microsoft picked one at that. Is there no real news to report on, or does Toms's now just rehash press releases by google, apple and MS?
  • -3 Hide
    bunz_of_steel , December 4, 2009 3:44 PM
    People use bunghole I mean bing because when you install IE8 it uses it by default. How fare is that? Bing only got Bling but nothing else. I agree with FSXFan, Google is simple and easy loads quick with no krap. rCarlton is right about the bing-creep too! Another reason why I use FireFox!!
  • 4 Hide
    MrHectorEric , December 4, 2009 3:57 PM
    I use both about equally. Sometimes if I search and Google doesn't find what I'm looking for, Bing will most likely find it and vice-versa. I like both UI's, though I think Bing looks nicer. Therefore I have Bing as my home page with google in the search bar. Why does it seem like it has to be one or the other?
  • -4 Hide
    Anonymous , December 4, 2009 4:04 PM
    I'm not going to give up google for something worse!
  • -6 Hide
    cruiseoveride , December 4, 2009 4:14 PM
    I don't care, Google or Bing.
    I just use whatever Firefox uses by default.

    Search should be a protocol not a website.
  • 6 Hide
    ssalim , December 4, 2009 4:18 PM
    Um who cares? it's like hey I'm orange, eat me. Then the other, hey I'm apple. eat me!

    You know what? I'll take both and eat whatever the hell I want.
  • 0 Hide
    deathblooms2k1 , December 4, 2009 4:28 PM

    Why do you care what the typical user has to search with as long as they can find their results? Do you have stock in google? If you don't it shouldn't matter to you as long as they are satisfied.

    Microsoft is not even close to the only company who does this with their software. I prefer firefox, the other day I was showing a friend the benefits of the firebug addon in firefox, I knew this person preferred IE so I made sure to uncheck the default browser settings when installing firefox for them, sure enough as soon as the browser popped up we were prompted with the set as default option, which you have the specifically check don't display again before hitting no. Point is they all do it, whether it be media players, browsers, java, etc. Every company has an agenda including google. I think it's ridiculous to only fault MS for it. All company's are self serving, Google is no different.
  • -5 Hide
    Honis , December 4, 2009 4:28 PM
    ...dork dark side...
    Seriously Jane? I had assumed you graduated High School.
  • 3 Hide
    sidran32 , December 4, 2009 4:36 PM
    As one that uses IE somewhat regularly (alongside Google Chrome), a former Firefox nut, and who sets his default search provider in IE8 to Google, I have never seen it automatically switch back to Bing. It works just as well as setting your search provider in Firefox and Chrome. So I don't know what's going on there.
  • 5 Hide
    wildwell , December 4, 2009 4:42 PM
    You can't trust a study like this. I myself switched to Bing cold turkey several months ago, but I still don't trust this study. It's like trusting a study by the tobacco industry on the health effects of smoking.
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