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Microsoft Blames PC Vendors for Poor Windows 8 Sales

By - Source: The Register | B 92 comments

Redmond accuses manufacturers of not building enough Windows 8-powered touchscreen tablets.

Microsoft has apparently blamed PC vendors for the poor sales of Windows 8 since its late October 2012 launch.

According to the Register, the software giant accused vendors of not producing enough enticing touchscreen tablets powered by Microsoft's latest operating system for the Christmas period in 2012. However, the manufacturers have reportedly claimed that if they had followed Microsoft's hardware requirements and invested in production, all they would accomplish is building a variety of high-end expensive tablets that consumers weren't interested in.

Companies including Asus, Sony, Toshiba and Dell have all expressed their worries over Windows 8's future. Samsung, for one, canceled its plan to launch its Windows RT tablet, the ATIV Tab, in the U.S.

Microsoft is said to have offered guidelines on the hardware it wished to be included in all machines powered by Windows 8 in order to showcase and make use of the platform's new additions including touch-centric interface.

The company purportedly carried out a competition between several PC manufacturers, with the computer systems seen as the best scheduled to be promoted under two labels -- Hero PCs and Featured PCs. 10 Hero PCs were to be advertised on a nationwide scale, which Microsoft promised to pay retailers for should they display it, as well as promoting 20 PCs on the Featured list.

However, that failed to materialize as Gartner recently stated that during the Q4 of 2012, Windows 8 failed to instill a "significant impact" on PC shipments. A month after the launch of the platform, Windows PC sales decreased by 21 percent. It's also trailing behind Windows Vista when it comes to usage share.

"Microsoft is very frustrated with major OEMs who didn't build nearly enough touch systems and are now struggling to find parts and ramp up. Microsoft says they provided very specific guidance on what to build," The Register's source said.

The insider added that Microsoft isn't blaming OEMs publicly, but has done so within private meetings with PowerPoint presentations. "There was a big debate, and we said: 'It’s not like that.' We couldn’t afford to make lots of product, lots of high-priced touch. We found people would look at nice high-end products and buy £299 [$472] devices instead," the contact explained.

PC vendors are also said to have blamed Microsoft for instilling confusion with its Surface tablet. The general consensus is that the firm didn't do enough to educate users about the new touch user interface. Either way, while Microsoft were distracted with its promising tablet, it subsequently failed to considerably support the launch of normal Windows 8 PCs.

"Microsoft is not blaming itself for not selling enough Surface, it’s blaming OEMs for not having enough touch-based product," the supply chain source stated.

Responding to concerns regarding Windows 8, Microsoft said it works closely with hardware partners on a number of devices which it believes "people will love and that showcase the best of the Windows 8 user experience. This is not a new process for Windows".

"We work closely with our OEM partners to put a great hardware assortment that brings Windows 8 experiences to life at the center of our marketing campaigns – three key hardware refresh and selling timeframes for OEMs and Microsoft campaigns continue to be: spring, back to school and holiday," the software giant continued. "As market conditions evolve, we will continue to work in tandem with PC makers on creating successful and compelling campaigns."

As for Windows sales during the Q4 of 2012, which generated sales of $5.88 billion (an increase of 24 percent year on year), Microsoft referred to the 60 million Windows 8 licences that have been sold thus far.

However, the firm added that the figure could be attributed to both upgrades and sales to manufacturers, as opposed to sales of PCs. Windows division chief financial officer and chief marketing officer Tami Reller stated that the 60 million figure was "roughly in line with where we would have been with Windows 7".

 

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  • 28 Hide
    TheBigTroll , January 31, 2013 11:33 PM
    oh god this again. stop blaming your partners and blame yourself. give a service pack that lets you turn off metro and use a regular start menu (fix the search bar while you are on it) and every one will be dam happy
  • 23 Hide
    ern88 , January 31, 2013 11:34 PM
    WINDOWS 8 SUCKS. I BLAME MICROSOFT AND STEVE BALLBABY!!!!
  • 22 Hide
    p05esto , January 31, 2013 11:36 PM
    Windows 8 is freaking HORRIBLE. I'm so tired to posting how screwed up it is to use on a desktop. MS, get the HINT already. I love you as a company but you screwed up with Win8 and you damn as well better fix that crap in Win9. Give us options, leave the Start screen and crap in there, but make it really freaking easy to turn in off. Good god, just a few tweaks and everyone would love WIn8, why is MS being so STUBBORN??????
Other Comments
  • 28 Hide
    TheBigTroll , January 31, 2013 11:33 PM
    oh god this again. stop blaming your partners and blame yourself. give a service pack that lets you turn off metro and use a regular start menu (fix the search bar while you are on it) and every one will be dam happy
  • 23 Hide
    ern88 , January 31, 2013 11:34 PM
    WINDOWS 8 SUCKS. I BLAME MICROSOFT AND STEVE BALLBABY!!!!
  • 22 Hide
    p05esto , January 31, 2013 11:36 PM
    Windows 8 is freaking HORRIBLE. I'm so tired to posting how screwed up it is to use on a desktop. MS, get the HINT already. I love you as a company but you screwed up with Win8 and you damn as well better fix that crap in Win9. Give us options, leave the Start screen and crap in there, but make it really freaking easy to turn in off. Good god, just a few tweaks and everyone would love WIn8, why is MS being so STUBBORN??????
  • 22 Hide
    twelch82 , January 31, 2013 11:39 PM
    Right - it's the PC manufacturer's problem, not the fact that you created an OS that was obviously never targeted at desktop computer users. Even Ballmer tacitly admitted it by saying that MS fired Sinofsky because he wasn't as into "integration" with the other MS efforts as they wanted him to be.

    In other words, he didn't agree with the idea of trying to use desktop Windows users as a sacrifice on the altar of trying to sell smartphones and tablets. Everbody is letting MS know now what they thought of that idea in the marketplace, and MS execs are looking around for someone to point a finger at.
  • 8 Hide
    twelch82 , January 31, 2013 11:42 PM
    p05estoWindows 8 is freaking HORRIBLE. I'm so tired to posting how screwed up it is to use on a desktop. MS, get the HINT already. I love you as a company but you screwed up with Win8 and you damn as well better fix that crap in Win9. Give us options, leave the Start screen and crap in there, but make it really freaking easy to turn in off. Good god, just a few tweaks and everyone would love WIn8, why is MS being so STUBBORN??????


    Why is MS being stubborn? Because this was never about you the desktop computer user. This was about gaining marketshare for Metro apps so they could sell more smartphones and tablets.

    "Oh, the desktop PC users don't like it? Tough. They'll learn to live with it. We need to sell phones."
  • 9 Hide
    vaughn2k , January 31, 2013 11:44 PM
    "In other news, PC vendors blamed Microsoft for poor introduction and 'magic' of Windows 8. The PC tycoons swiftly told Steve Ballmer to step down from Microsoft soon..."
  • 14 Hide
    A Bad Day , January 31, 2013 11:47 PM
    Let the blame game begin...
  • 21 Hide
    sacre , January 31, 2013 11:47 PM
    Its as easy as "Turn on Metro mode or Native Windows mode?"

    Users with touchscreen would use metro, us PC enthusiasts would use Native windows...

    But instead, they tried to slam this s**t down our throat by saying "NOPE! NO START BAR!" "NOPE CANT BOOT TO DESKTOP!" "YOU MUST TRANSFER TO THIS NEW INTERFACE"

    Yea, few mods later i'm back to the good Windows.
  • 19 Hide
    twelve25 , January 31, 2013 11:50 PM
    Ironic considering Microsoft's own Surface tablet has been delayed multiple times.
  • 10 Hide
    bigshootr8 , January 31, 2013 11:55 PM
    Agreed with others blame yourself you made changes that no one in there right mind was going to like.
  • 22 Hide
    ravinmachine , February 1, 2013 12:00 AM
    There is no point with having a "touch" centric interface on a desktop. Ergonomically it is a terrible idea, not to mention the fingerprints you would have on your screen.
  • 21 Hide
    jonathanrhunter , February 1, 2013 12:01 AM
    Fix it Microsoft.
  • 7 Hide
    iniudan , February 1, 2013 12:04 AM
    Go on Microsoft continue blaming your partner, this only make me happy, has it make it one step closer of you losing your monopoly, has it make your partner just want to look for other solution, most likely Linux based, but BSD or Illumos also work in my mind.
  • -2 Hide
    iniudan , February 1, 2013 12:08 AM
    ravinmachineThere is no point with having a "touch" centric interface on a desktop. Ergonomically it is a terrible idea, not to mention the fingerprints you would have on your screen.


    I got a tablet and I mostly stick to the stylet (galaxy note, so integrated into the tablet anyway) justly for finger print reason.
  • -9 Hide
    tomfreak , February 1, 2013 12:11 AM
    p05estoWindows 8 is freaking HORRIBLE. I'm so tired to posting how screwed up it is to use on a desktop. MS, get the HINT already. I love you as a company but you screwed up with Win8 and you damn as well better fix that crap in Win9. Give us options, leave the Start screen and crap in there, but make it really freaking easy to turn in off. Good god, just a few tweaks and everyone would love WIn8, why is MS being so STUBBORN??????
    Calm down, instead of put ur hopes on stupid Microsoft & rage all day, may be it is time to learn how to use Classic shell. Its sucks, but still better than nothing.

    I have been using classic shell, thus I am benefiting all the win8 good feature while having the statrmenu. best of the both world.
  • 5 Hide
    yegurakakuru , February 1, 2013 12:14 AM
    With Surface, Microsoft has become a manufacturer too. During the holiday season they sold the Surface only online and in the very few stores they have opened across North America. So, Microsoft is at least as culpable as the other manufacturers.
  • -7 Hide
    yegurakakuru , February 1, 2013 12:15 AM
    With Surface, Microsoft has become a manufacturer too. During the holiday season they sold the Surface only online and in the very few stores they have opened across North America. So, Microsoft is at least as culpable as the other manufacturers.
  • -7 Hide
    yegurakakuru , February 1, 2013 12:16 AM
    With Surface, Microsoft has become a manufacturer too. During the holiday season they sold the Surface only online and in the very few stores they have opened across North America. So, Microsoft is at least as culpable as the other manufacturers.
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