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Microsoft, Yahoo! Play Nice for Ad Deal

By - Source: Tom's Hardware US | B 9 comments

During the reign of Jerry Yang, Yahoo! was against a Microsoft acquisition, however now that Carol “Hurricane” Bartz is whizzing around the company and shaking things up, the company could be back in the ring for another kind of Microsoft deal.

AllThingsD reports, citing several sources with knowledge of the situation, that Bartz and Steve Ballmer are in talks that could see the two companies collaborate in search and advertising partnerships.
 
The news brings back memories of both a failed Yahoo!/Microsoft merger as well as a failed advertising deal between Yahoo! and search leader Google. Kara Swisher at AllThingsD says that the two CEOs are in preliminary and wide-ranging discussions focused on what kind of commercial relationship Yahoo and Microsoft could have in the future. While the sources told Kara that the talks do not stretch to a renewed acquisition offer from Microsoft, it also says that Carol and Steve may decide against any kind of deal at all.

Yahoo! and Google last year penned an advertising deal which fell through following scrutiny from the U.S. Department of Justice. When the deal was being investigated, Google CEO Eric Schmidt said the company believed that a lot of the drama surrounding the antitrust investigation stemmed from Microsoft, which was apparently “busy helping everyone get upset about these things.”

If true, kudos to Microsoft for getting what they want: Google out of the way so it can slip in and sign an ad deal of its own.

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  • 1 Hide
    tayb , April 14, 2009 7:18 PM
    I love how Eric Schmidt and Google try to play the "Good guy" card and pretend like they, given the exact same situation, would not play the exact same sort of game Microsoft played. Step off your high horse Schmidt.
  • 1 Hide
    Anonymous , April 15, 2009 2:20 AM
    As a past user of Hotmail, before Microsoft screwed it up. A current user of Yahoo, which I don't want Microsoft to screw up. Leave it alone. Lets talk about Monopolies %96 percent of the Desktop market sounds like a monopoly, lets not let it happen to email.......


  • -3 Hide
    baracubra , April 15, 2009 9:33 AM
    @carleigh

    How did microsoft screw up hotmail?? It's sooo much better then the yahoo mail interface and their junk filter is great!!!! I don't think I've had a single viagra advertisment in my inbox for like 2 months...ALMOST everything bad gets put into junk mail. My friend has a yahoo account and the junk he's getting is just riddiculous...
  • -1 Hide
    outacontrolpimp , April 15, 2009 10:17 AM
    yahoo mail is SOO awsome! i used hotmail, google and yahoo at the same time for a month. Yahoo mail interface is simple, sleep and extremely easy to use. plus you can use it as a online file holder. you save mail as drafts, and they are always there, download them right when you want. You cant do that with google or hotmail.
  • 2 Hide
    outacontrolpimp , April 15, 2009 10:19 AM
    also, yahoo mail has 0 junk also. you get junk when you put your email on untrusted websites. They spread your email around and you get nailed with junk. the first mail that i had, i used to do that all the time, sign up for everything under the sun. i wouldnt even check my mail because there was just junk. now with my new mail, ive never put my email on dum sites. and guess what. 0 spam, 0 viagra.
  • 1 Hide
    theJ , April 15, 2009 12:11 PM
    outacontrolpimpalso, yahoo mail has 0 junk also. you get junk when you put your email on untrusted websites. They spread your email around and you get nailed with junk. the first mail that i had, i used to do that all the time, sign up for everything under the sun. i wouldnt even check my mail because there was just junk. now with my new mail, ive never put my email on dum sites. and guess what. 0 spam, 0 viagra.


    So if you put your yahoo email out there, would you get the Viagra junk? Because he's saying that the hotmail filters catch all that stuff, and you're just claiming that you don't get it because you don't sign up for crap.

    Those are two different arguments.

    And Hotmail does have a drafts feature. Not sure why you would imply that they didn't...
  • 1 Hide
    E7130 , April 15, 2009 4:31 PM
    So Google/Yahoo wrong and antitrust, but Microsoft/Yahoo good and non-antitrust? I'm confused...
  • 0 Hide
    runmymouth , April 15, 2009 7:05 PM
    for search google is > 70%, yahoo and microsoft together are less than
  • 0 Hide
    tenor77 , April 15, 2009 7:55 PM
    I still can't get over the email Bartz sent out when she started. It was 2 lol's and a LU short of a text from a 13 year old girl.