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Newegg Clarifies Its Intel SSD Price Increase

by - source: Tom's Hardware US

It's just Economics 101.

Earlier this week we noticed that Newegg's prices for Intel SSDs were much higher – in some cases, more than twice as much – than the manufacturer's suggested retail price. (See the original story here.)

Newegg has responded to our inquiry regarding the price with the following statement:

"Thank you for bringing this to our attention, we sincerely apologize for any inconvenience this has caused.  We are aware of this issue and we are working exclusively with Intel to provide these products in greater numbers to meet the growing consumer demand.  We apologize again for the inconvenience and we would like to assure you that providing the best online experience possible is our top priority."

Clearly the price increase is tied to supply and demand. With the recent surge in demand for Intel SSD parts, the dwindling stock at Newegg has driven up price.

Intel PR manager Dan Snyder told Tom's Hardware, "Intel has not raised distributor pricing but the demand for 34nm SSDs is outstripping supply, which Intel is addressing. We cannot speak to pricing strategy at specific etailers."

Have you been hot for an Intel X25-M SSD lately?

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vgdarkstar 09/04/2009 9:10 PM
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I just bought mine today, I would have from Newegg, but they're out, got it elsewhere.

hellwig 09/04/2009 10:03 PM
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Quote :We are aware of this issue and we are working exclusively with Intel to provide these products in greater numbers to meet the growing consumer demand.

In other words: "yes, we increased the price because we had limited quantities available."

I wonder if Newegg's system was setup to automatically increase the price when stock fell below a certain limit. I'm not sure what Newegg would need to "work" on, just lower the price back down.

gorehound 09/04/2009 10:03 PM
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grieve 09/04/2009 10:19 PM
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curnel_D 09/04/2009 10:21 PM
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gorehound :
maybe it is timne not to shop there.that was/is a very lame thing to do to consumers.


Almost EVERY retailer will do the same. It's called supply and demand and has been a staple in the smart business practice for thousands of years.

And besides that, it was very likely under automated control anyways. newegg.com has hundreds of thousands of different products to sell. It cant keep a greedy eye on every single one of them.

Get over it.

grieve 09/04/2009 10:26 PM
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grieve 09/04/2009 10:28 PM
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Major7up 09/04/2009 10:29 PM
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Sounds like a dodgy response to a direct questions. Hell yeah they raised teh price, hell yeah the want to take advantage of the situation...they are a business after all. All we can do is wait or buy it elsewhere.

jellico 09/04/2009 10:32 PM
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gorehound :
maybe it is timne not to shop there.that was/is a very lame thing to do to consumers.



These type of posts get really tiresome. Look, it really is economics 101: if supply goes down, then price goes up. It is just that simple. Put it another way... let's say you won some tickets for a really hot, sold-out concert, but for a band you don't really like. Are you going to sell those tickets at face value, or are you going to sell them to the highest bidder? If you were to find an old comic book in your closet, then you come to learn it is particularly valuable because it was a limited print run, are you going to sell it for the 25 cents it originally cost, or are you going to sell it for the current market value?

One last example... let's say you own an online store. Your prices are normally very low and you move a lot of inventory. But this new item, the Widget Pro 2000 XLR, is a pretty hot selling item and your supplies are starting to run low because the manufacturer isn't making them fast enough. Do you sell at the current price and get bought out by a competitor, or do you raise your prices to current market value?

Businesses exist to make money. They aren't there to provide people with jobs and benefits, or to help consumers (which is not to say that those aren't natural results of running a business, it's just not the REASON you are in business). This is not a bad thing. However, if you find it unpaletable, feel free to shop somewhere else... that is YOUR greatest freedom and power as a consumer.

jellico 09/04/2009 10:43 PM
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grieve :
I am certain this is what Westjet does. (A Canadian Airline)I have noticed as the seats become more sparse, prices increase. This is the same concept (supply and demand), different industry. I think there should be laws in place to protect consumers from price spikes. I paid $2.90 for a bag of ice @ the lake last weekend... I will never understand how ice is so expensive! It's fuckin Ice! and we aren't in a desert.


Actually, airlines have an even more clever business model. They allow flights to be booked far in advance and offer "discounts" because they know that most people who would book that far ahead are travelling for leisure, and are looking for a good deal. Once they reach the point where they have enough passengers booked to cover the cost of the flight, then their prices stablize to the "normal" rate. As the departure date approaches, the prices for the few remaining seats increase dramatically. The reason is because they know that most people booking last minute travel are business flyers who have to get where they are going and aren't concerned about the higher cost because a) their time is more valuable, b) the company is paying the expense and/or c) they or their company get to write-off the cost of the flight anyway.

And... there's absolutely nothing wrong with that business model (nor the recent trend of charging for checked luggage). It's just business. And like all other businesses, the airline industry exists to make money (or to try anyway).

tayb 09/04/2009 10:47 PM
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grieve :
I do agree with you... however they doubled the price of this item, they didn't raise the price 10%. Where do you draw the line?



There is no line. If the demand keeps going up the price keeps going up. If their price increase resulted in a decrease in demand the price will begin to fall. That is how supply and demand works.

tkgclimb 09/04/2009 10:57 PM
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Man those look nice, wish i could get me one.

Greg_77 09/04/2009 10:58 PM
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To all of you who are upset at the price hike: don't buy the product from them or purchase it somewhere else. It's that simple. No one forced you to buy the product. Obviously, people are willing to pay the higher prices. Why would a company not maximize its profits? Why do you think gold is so expensive? Low supply coupled with a comparatively high demand. Their is no "correct" price for anything.

tpi2007 09/04/2009 11:06 PM
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Anonymous 09/04/2009 11:12 PM
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There are plenty of ways for companies to abuse consumers: Hidden fees, deceptive advertising, not paying out on warranties, un-authorized charges, etc...
Simply raising prices is not one of these. Companies can and should be allowed to raise prices on most goods in most cases, If you feel that the price is too high then don't pay it, but it is silly to get angry over it or to hold a grudge. (Exceptions may occur in cases of supply or demand shocks on essential goods or when the company has a natural or unnatural monopoly).

rooket 09/04/2009 11:41 PM
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80 gigs is just not enough for me, but I can understand using it as a boot drive. But even when I have a 75gb raptor as boot it just is barely enough for C:\ they can raise the price all they want, I wouldn't pay even $100 for an 80gb of anything.

neosoul 09/04/2009 11:42 PM
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+1 on the automatic price configuration. Though Newegg is no longer 'the little guy', their prices are still far superior than retailers for most items. Like a previous poster said, if you don't like the price, go somewhere else. Even when it was the preferred E-tailer, I still bought items at other places.

Don't turn the other cheek as soon as there is a mis-step. I strongly believe it's online places like this that brought unfair prices at OTHER places down.

zerapio 09/04/2009 11:45 PM
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jellico :
there's absolutely nothing wrong with that business model (nor the recent trend of charging for checked luggage). It's just business.


I do have strong beef with airlines charging for checked luggage. The reason is that it feels like I'm being punished for something (carrying luggage) that is the most common situation. It is like selling you a hot dog and charging for the napkin, the condiments, etc.

I prefer a model that uses rewards. If passengers only has one luggage they get a small discount and if they only have carryons then a bigger discount. The airlines can adjust the numbers so both models are economically the same. The result is that I feel encouraged to travel light but don't get pissed off if I can't.

NocturnalOne 09/04/2009 11:58 PM
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While I think NE is perfectly in their right to charge whatever they feel like for their products I think this is a lame response. "We apologize again for the inconvenience" and all that? Nonsense. Whoever wrote that needs to grow a pair and simply state the obvious. Something like "this is what we feel the current market price is for this product.". No meaningless apologies. There is no need to apologize so don't. This just sounds weak and insincere. Frankly the statement did more damage than the price increase did. If they feel they *have* to apologize they could say "we're sorry that this price increase puts the product out of reach of some of our customers. We hope that stock will increase again soon so that we can maybe lower prices again."

Everyone does price shopping (or at least they should) and choose the price/merchant combo they feel provides the best value. That's not always the cheapest, mind you. Sometimes it's worth spending more at a reputable vendor rather than some unknown e-shop that might hand your CC to the highest bidder in Farawayistan. Sometimes it's worth sending your fave e-tailer a message by not buying your next upgrade there.

Lame newegg, lame.

fuser 09/05/2009 12:03 PM
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I'm surprised newegg hiked the price up so high. They're taking a big risk with this pricing strategy.

Anonymous 09/05/2009 12:48 PM
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Their smallest drive (80GB MLC) is still a tad too expensive for me.
Even more so now.
I'll wait until I really need one, or when prices crumble again.

Burodsx 09/05/2009 1:03 AM
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I'm just waiting for Intel to raise the bar by focusing on performance again. These next generation SSD are only slightly better than the last-- let's wait and see what Intel is planning next.

TemjinGold 09/05/2009 2:10 AM
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NocturnalOne :
While I think NE is perfectly in their right to charge whatever they feel like for their products I think this is a lame response. "We apologize again for the inconvenience" and all that? Nonsense. Whoever wrote that needs to grow a pair and simply state the obvious. Something like "this is what we feel the current market price is for this product.". No meaningless apologies. There is no need to apologize so don't. This just sounds weak and insincere. Frankly the statement did more damage than the price increase did. If they feel they *have* to apologize they could say "we're sorry that this price increase puts the product out of reach of some of our customers. We hope that stock will increase again soon so that we can maybe lower prices again."Everyone does price shopping (or at least they should) and choose the price/merchant combo they feel provides the best value. That's not always the cheapest, mind you. Sometimes it's worth spending more at a reputable vendor rather than some unknown e-shop that might hand your CC to the highest bidder in Farawayistan. Sometimes it's worth sending your fave e-tailer a message by not buying your next upgrade there.Lame newegg, lame.



I think the apology is due to the fact that they didn't mean to actually hike it THAT high (since it's automated.) The algorithm got out of hand.

Having said that, I agree totally that they should be allowed to charge whatever the heck they think people will pay for it. If they sell any at that price, then obviously they were right to charge that price as someone was willing to pay for it.

doomtomb 09/05/2009 2:59 AM
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vladtepes 09/05/2009 3:09 AM
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As Seinfeld would say nowadays: " What's the deal with SSDs?". It't just a drive, I know it's much faster, I also know it's a lot more expensive but it doesn't change the fact that i'll get fragged the same because. "I SUCK"

geoffs 09/05/2009 3:20 AM
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Quote :Newegg Clarifies...
Clarifies what? That they did in fact double the price, raising it above MSRP? They didn't clarify anything.

BTW, in some states, selling electronics for above MSRP is illegal.

redgarl 09/05/2009 4:22 AM
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So some nuts are paying 900$ for a SSD? I think this is the news here!

curnel_D 09/05/2009 4:24 AM
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geoffs :
Clarifies what? That they did in fact double the price, raising it above MSRP? They didn't clarify anything.BTW, in some states, selling electronics for above MSRP is illegal.


I'd like to see the proof on that one. Got links?

scuba dave 09/05/2009 6:02 AM
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Curnel_D :
I'd like to see the proof on that one. Got links?



Considering MSRP means Manufacturer's Suggested Retail Price.. Yeah, I too would like to see the proof for that statement, geoffs.

anamaniac 09/05/2009 7:14 AM
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geoffs :
Clarifies what? That they did in fact double the price, raising it above MSRP? They didn't clarify anything.BTW, in some states, selling electronics for above MSRP is illegal.



I think I need to move to the states then...
It's cheaper for my to order with next day shipping from the states than it is to buy local... A logitech G11 can be almost $200 here, while on newegg it's $60...

Mewegg :
Thank you for bringing this to our attention, we sincerely apologize for any inconvenience this has caused. We are aware of this issue and we are working exclusively with Intel to provide these products in greater numbers to meet the growing consumer demand. We apologize again for the inconvenience and we would like to assure you that providing the best online experience possible is our top priority.



I call BULLSHIT!
Newegg has absolutely NO love for it's Canadian customers... they actually make me want to buy local at 2x the price...


Though yeah.... I want one of these...

geoffs 09/05/2009 8:45 AM
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Curnel_D :
I'd like to see the proof on that one. Got links?

Google "ny electronics msrp", the first document you'll find is a document from the New York City Department of Consumer Affairs.

According to the document, I made a slight error. It's illegal to sell it for more than MSRP without informing the buyer that you're doing so. Same result. If you have more questions, contact the City of NY or the NY AG Office cause that's about the extent of my knowledge on the topic. I don't live in NY, just know about the rule from previous articles.

And next time, please try looking things up before rating me down.


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