Samsung is giving UK users free access to an app that will help them make the move from the iPhone to a Galaxy device.
If you're leaving one smartphone platform for another, moving all your data across can be a real pain. However, Samsung is hoping to make things easier for customers ditching Apple's iPhone for one of its Galaxy devices.
Crave today reports that Samsung is offering anyone purchasing a Galaxy device in the UK a free application that will transfer their data from their iPhone to their new device. Dubbed Easy Phone Sync, the application aids in the transfer of contacts, messages, photos, and DRM-free music and videos from an iPhone or iPad. The application uses iTunes back-up to copy over your messages, contacts, photos and video, and will take your podcasts, music and playlists from iTunes.
"We know that traditionally iPhone users have been reluctant to switch to an Android device because they couldn't use iTunes to manage their content," Samsung explained.
The application works in two parts, with one running on your Galaxy device, and downloadable from the Google Play Store. The second part runs on your PC or Mac computer and is available from http://easyphonesync.com. Once you have the app running, you can continue to use iTunes to manage your media.