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Study: Nearly a Quarter of U.S. Adults Own a Tablet

By - Source: Journalism | B 35 comments

Apple loses considerable percentage of market due to emergence of cheaper tablets.

Pew Research Center has found that 22 percent of U.S. adults polled own a tablet, while 3 percent of those polled said they regularly use someone else's tablet.

The percentage has been growing since last year, Pew stated, with the increase due to the introduction of more cheaper tablets during the latter stages of 2011.

Approximately 68 percent of tablet owners bought their tablet within the last year, with 32 percent purchasing their device during 2012.

The emergence of affordable tablets has also attributed to the decrease of iPad's market share. 52 percent of tablet owners own an iPad, which is a considerable drop from its 81 percent market share last year. The rest of market, meanwhile, mainly consists of Android devices. Notable devices include Amazon's Kindle Fire at 21 percent, followed by the Samsung Galaxy Tab at 8 percent.

Apple's tablet market share may drop even further; the survey was conducted from June 29 through August 8 among 9,513 adults who were 18 years of age or older, and therefore it was conducted before the introduction of Google's Nexus 7 and Amazon's Kindle Fire HD. Both of the devices feature a lower price tag than the iPad.

 

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Top Comments
  • 16 Hide
    southernshark , October 2, 2012 3:25 AM
    The current gen of tablets are good for surfing the net, skyping and that sort of thing. I can not type on them, even on the full sized ones. I use an Ipad "3" at work and simply can not work the keys consistently. Changing the operating system won't change that.

    I still think tablets are cool and are offering some real utility to people. But I don't see them replacing the desktop for serious use, whether that serious use by typing a document, writing a book, writing a paper, or simply playing video games.
  • 10 Hide
    alidan , October 2, 2012 3:30 AM
    dont call an 18 year old an adult in the case of tech like this, as a fair amount of schools have tablet only books where you need one for the classes, and 18-about 25 are idiots to begin with.

    show me the adults over 30 that bought into tablets.
Other Comments
  • 16 Hide
    southernshark , October 2, 2012 3:25 AM
    The current gen of tablets are good for surfing the net, skyping and that sort of thing. I can not type on them, even on the full sized ones. I use an Ipad "3" at work and simply can not work the keys consistently. Changing the operating system won't change that.

    I still think tablets are cool and are offering some real utility to people. But I don't see them replacing the desktop for serious use, whether that serious use by typing a document, writing a book, writing a paper, or simply playing video games.
  • Display all 35 comments.
  • -1 Hide
    Anonymous , October 2, 2012 3:28 AM
    when they make a tablet that runs Linux (centos,mageia,opensuse,fedora,debian,etc..) and not android/ios then I will jump on board
  • 10 Hide
    alidan , October 2, 2012 3:30 AM
    dont call an 18 year old an adult in the case of tech like this, as a fair amount of schools have tablet only books where you need one for the classes, and 18-about 25 are idiots to begin with.

    show me the adults over 30 that bought into tablets.
  • 8 Hide
    runswindows95 , October 2, 2012 3:33 AM
    I agree with southernshark all the way. I do a lot of typing, and I see tablets as a toy. I'm right now typing this in front of dual Dell U2412M monitors in pivot, and a full sized keyboard. There is no way a tablet can replace this type of setup.
  • 0 Hide
    edgewood112358 , October 2, 2012 3:41 AM
    otacon72I have no use for a tablet until they start running a real operating system and real software. The current generation of tablets are simply over sized cell phones.


    Android is actually a very capable OS, once rooted and with a some third party apps, at least in my opinion. With a little bit of work I can access network resources (I have a CIFS NAS set up at my house), view autodesk drawings, make quick edits to Powerpoint/word/excel documents, view my bank account info, do some online shopping, download torrents, and many more things, all without paying for a single app. There is practically nothing than I normally do on my laptop (which I see as a secondary PC- a high end desktop is still a must) that I can't do on my nexus 7. While android can still use some work, I think putting a full fledged desktop OS on a tablet would just clutter it up.
  • 2 Hide
    Warsaw , October 2, 2012 3:42 AM
    alidandont call an 18 year old an adult in the case of tech like this, as a fair amount of schools have tablet only books where you need one for the classes, and 18-about 25 are idiots to begin with. show me the adults over 30 that bought into tablets.

    If you think so highly of yourself and the studies that you require maybe you should look into not making yourself look like an idiot. C'mon, end a sentence and capitalize if you're that worried about making an insult that has no basis. I could say people 60-80 are idiots due to age, but then that would be a statement that would have no basis as well as everyone is of varying intelligence levels, it depends on the person.

    Fools will say foolish things.
  • 3 Hide
    esrever , October 2, 2012 3:44 AM
    alidandont call an 18 year old an adult in the case of tech like this, as a fair amount of schools have tablet only books where you need one for the classes, and 18-about 25 are idiots to begin with. show me the adults over 30 that bought into tablets.

    Most of the people buying ipads are middle aged people from what I see.
  • 2 Hide
    memadmax , October 2, 2012 3:48 AM
    I bought my wife the ipad2 when it first came out. After a month and a half of hard use, the thing has ended up just sitting around collecting dust, then after a while the account for it disbanded. Now we are thinking about trading it in for a new Wii at gamestop.
  • 2 Hide
    killerclick , October 2, 2012 3:49 AM
    Tablets are not laptops and they're not supposed to be laptops. When tablets replace other devices, it's only for a limited subset of functions. The fact that people can't comfortably type on a tablet isn't a fault, it's just a different type of device. No one is bitching they can't run Office on their XBox.
  • 4 Hide
    InvalidError , October 2, 2012 3:59 AM
    Different people use different devices... differently.

    Mine serves maybe a dozen different purposes:
    1- GPS navigation / logger / map
    2- browsing while not at home and either not wanting to monopolize someone else's PC, cannot trust the PC or need to look things up while repairing someone else's PC
    3- portable media player
    4- portable game console
    5- electronic book
    6- note pad
    7- flashlight
    8- SSH terminal
    9- remote control
    10- auxiliary display
    11- electronic picture frame / calendar
    12- desk clock
    13- PDA
    14- VoIP WiFi-phone

    While a smartphone can do most of the above, many of those tasks are much more pleasant and functional on 7-10" screens than a 4" one. For people who only own feature-phones or low-end smartphones, something like the Nexus7 is a nice complement.
  • 2 Hide
    assasin32 , October 2, 2012 5:19 AM
    esreverMost of the people buying ipads are middle aged people from what I see.


    I have to second this, I go to college there are very few people who use it or own one that I know of. Where as my Mom has asked me about buying one. All she knows is it can go on the internet and do things like youtube and is easier to use than the computer from what her friends told her. Though she wanted an Ipad which I think is overpriced for her needs, if she were ask me now I would probably recomend one of the cheaper 9in ones that are coming out Kindle or Nook or something. (not a fan of the Kindle but if it works for her it works)

    Most of the college people I know won't buy a tablet for books because flat out most of the books are heavily DRMed. Were talking to the point where those ebooks are unusable, I think at most you were allowed 1 chapter from one company at a time on your tablet or phone if you did not have a solid internet connection, which you don't have at my school. Than it's only a license you get for barely over a semester so you can't sell it. If you want to use it on your computer more than likely they want you to instal some very large amounts of crapware, and you can print 10pages at most at a time. This is basically what I have seen for ebooks limitations. And to top it off paperback is still cheaper if you buy online preferably used and than sell it after class.
  • -3 Hide
    belardo , October 2, 2012 5:25 AM
    otacon72I have no use for a tablet until they start running a real operating system and real software.
    Huh? They do run real software and operating systems. So to you, MS-DOS is real, but Android/iOS (A/iOS) are not? Is Windows 3.1 a real OS? Actually, Windows 3.x was never an OS... Win95 was MS's first consumer GUI-OS... 10 years after Amiga/Mac. There are shooter games on tablets, phones and of course... PCs.

    I am against MS renaming the tablet as "PC"... somewhat. But really think about this; most people NEVER took to computers. Other than browsing, email and maybe MS-Word for work - that is about it. The tablet (small) OS is better at hiding the blue-smoke that computes run on. Its not as scary. I could never get my mother to touch a computer... period. But an iPad... somewhat.

    What I can and do use an iPad(1) for: Browsing on the can or sofa or bed. Especially when not feeling well... more relaxing than using my quad-core desktop with a 24" screen. beta-test some work, play some games, read ebooks to the kid. Share photos with friends and family when across the country (better than a notebook). As a sales tool at convention... its 8hr battery life and 1.7lbs is FAR better than my 6lb 15" ThinkPad with its 1.5hr battery life!

    And YES, I have even typed responses on THIS site and others with a tablet.
    The ability to attach (wireless) a keyboard is a non-issue. Hell, you know how hard it was to get a $22 Logitech wirless keyboard & mouse to work on a Samsung Smart TV? Plug in the dongle, power them up... and wow, the TV (not running a real OS) - detects them and the mouse controls the pointer and I can type in web address or other crap without using the horrible TV remote (A wii-like remote would be nice for modern TVs for computer functions).

    @crazypcman: Nothing keeps you from buying the $1200 Samsung Slate 7 and installing Linux on it... its not perfect, people are still working out the kinks, but they are running Linux.

    alidandont call an 18 year old an adult in the case of tech like this, as a fair amount of schools have tablet only books where you need one for the classes, and 18-about 25 are idiots to begin with. show me the adults over 30 that bought into tablets.
    18yr olds+ are old enough to die for our country and vote... and as others have pointed out, there are old people who are also stupid... you maybe one of them. There are a lot of idiots, age may or maynot make a difference. A lot of people are buying tablets - I'm over 30... hell, my first computers ran at 1Mhz, for a few years before upgrading to 7mhz with 512k of RAM (drool). The tablet market is enough to change the game for Dell, HP and others. Dell, Acer and HP are sinking.|
  • 0 Hide
    Zingam , October 2, 2012 5:29 AM
    otacon72I have no use for a tablet until they start running a real operating system and real software. The current generation of tablets are simply over sized cell phones.


    Yet another douche, who has no idea what the tablets are good for.
    1. Tablets are running a very real OS - tablet OS optimized to best fit that kind of user interface (tablets with real OSes - Microsoft tried them a few times in the past - failed miserably each and every time).
    2. Tablets are not notebooks - they are mobile browsers and book readers with ability to watch movies and play games on the go, tablets are not PCs. They are media consumption devices and will never be productivity devices, because of the awkward interface and the limited screen, etc. It's like: "I don't need an automobile until they fly." If you need a desktop PC or notebook - buy that! Tablets have completely different use and the most important one a tablet should run for many hours disconnected from the powergrid! Real OS = real CPU = real power consumption = 30-40W unlike tablets with probably less than 4-5W.

  • 0 Hide
    Zingam , October 2, 2012 5:33 AM
    southernsharkThe current gen of tablets are good for surfing the net, skyping and that sort of thing. I can not type on them, even on the full sized ones. I use an Ipad "3" at work and simply can not work the keys consistently. Changing the operating system won't change that. I still think tablets are cool and are offering some real utility to people. But I don't see them replacing the desktop for serious use, whether that serious use by typing a document, writing a book, writing a paper, or simply playing video games.


    They may replace the desktop if they become really, really powerful (after another 2 decades) but then you'll still need to dock them so that you could use a large monitor, keyboard and other interfaces. Even if they become so intelligent to understand voice commands perfectly, you'll still need large screen. Well maybe they'll come up with some holographic built-in projector or something... but that's not going to happen for many more years.
  • -2 Hide
    belardo , October 2, 2012 5:43 AM
    runswindows95I do a lot of typing, and I see tablets as a toy. I'm right now typing this in front of dual Dell U2412M monitors in pivot, and a full sized keyboard. There is no way a tablet can replace this type of setup.
    LOL!! You are funny! Ever notice not everyone has the same needs or budget? Do we all drive motorcycles to save gas or Hummer 2s to be road warriors (who never leave the pavement)? There is NO way you can use your dual Dell U2412M monitors on a train, a bus or a plane... or take them with you to a party or a business meeting?
    Go to a convention for with 60,000+ people and let me know HOW well your desktop/Dual monitor Dells are working out for you as you go from booth to booth for 8 hours.

    Just as there is a PLACE for dual monitors (as half the people do in one of my offices) there is a place for a tablet - which almost everyone in the office has an iPad1, 2 or 3. What *I* do here, I can do on my 4.5" screen cellphone from any city in the USA. And *YES*, I have posted responses to Tomshardware from my iPad and my Android phone. And *YES*, for large posts or anything else - a real keyboard is best. Or with my Android phone, I dictate and it simply types the text for me... mostly.

    The 7" iPad-Mini will help contain Apple's bleed of market share. Since Apple has pissed me off with their BS attack on Samsung - I am rooting for Android to rule the world. Screw Apple and screw Microsoft.

    Its amazing... why haven't Apple gone after Amazon? Its rectangle with curved corners and out-sells Samsung and Asus combined.
  • 3 Hide
    runswindows95 , October 2, 2012 6:04 AM
    It's called the setup is for my job, where I spend 8 to 10 hours a day at typing easily over 20,000+ words a day at a desk. I was agreeing with the comment made that a tablet can't replace a desktop for serious work, which it can't.

    Now, far as all the other places you talked about, you're taking it to the extreme. If I need to something in places like that, it's called my Droid or my laptop. Also, personally, all I want in my hands at a part is a cold beer, not a device.
  • -3 Hide
    belardo , October 2, 2012 6:29 AM
    assasin32Where as my Mom has asked me about buying one(tablet). All she knows is it can go on the internet and do things like youtube and is easier to use than the computer from what her friends told her. Though she wanted an Ipad which I think is overpriced for her needs.
    How do you figure the iPad is overpriced? Compare the $400 iPad to the $400 tablets from ASUS, Samsung, Sony, etc... Even to this very day, the iPad2 & 3 are still the fastest tablets on the market. The accessories for them blows away everyone else. As much as *I* hate Apple with their BS lawsuits - they do have control of the market with bit better hardware.

    Get your mom something that will WORK for her, not for you. If she has an iPhone then keep is simple and get her an iPad. If she has an Android phone, then choose an Android tablet. But by all means, Apple does have their shit together for doing the hand-holding for people to connect their tablets and phones to their computers (^&%#&%@ iTunes) which is something that Android does NOT have.

    Just got a spanking new ICS (4.0) phone, it rocks... its so much better than my 2 yr old Samsung which I never cared for. Glad I went with Motorola this time. Open the box, its a booklet, a charge/data cable and charger... nothing more. Nothing there that says "Hey! here is HOW your transfer photos and music to and from your phone!" - yeah, I know HOW to do it... copy the files over with explorer. But to YOUR novice, which directory does the photos go to? Where does the music files go? Its pure shit for a novice. How hard would it be for Google to come out with an Android Manager? Samsung Kievs is pure crap, its just a firmware upgrader... that works half-ass.

    Of all the shit at&t/Verzon/TMobile whoever loads up crap on our phones - a nice simple Windows program would be nice that says "Here are your media files... where do you want them!".

    Until Android 4.0... I had little faith in an Android tablet. their 16:9 screens still suck compared to iPad's 4:3. The customization of the Android desktop runs circles around iOS. I was sold on WP7/8 until Android 4.0... Drooling for the 4.1 update to come out for my phone.
  • 1 Hide
    shin0bi272 , October 2, 2012 7:39 AM
    The study also said that nearly half of the adults in the country have either a tablet or smart phone. Im not sure why that wasnt mentioned in the Tom's article.
  • 2 Hide
    alidan , October 2, 2012 8:18 AM
    belardoHuh? They do run real software and operating systems. So to you, MS-DOS is real, but Android/iOS (A/iOS) are not? Is Windows 3.1 a real OS? Actually, Windows 3.x was never an OS... Win95 was MS's first consumer GUI-OS... 10 years after Amiga/Mac. There are shooter games on tablets, phones and of course... PCs.I am against MS renaming the tablet as "PC"... somewhat. But really think about this; most people NEVER took to computers. Other than browsing, email and maybe MS-Word for work - that is about it. The tablet (small) OS is better at hiding the blue-smoke that computes run on. Its not as scary. I could never get my mother to touch a computer... period. But an iPad... somewhat.What I can and do use an iPad(1) for: Browsing on the can or sofa or bed. Especially when not feeling well... more relaxing than using my quad-core desktop with a 24" screen. beta-test some work, play some games, read ebooks to the kid. Share photos with friends and family when across the country (better than a notebook). As a sales tool at convention... its 8hr battery life and 1.7lbs is FAR better than my 6lb 15" ThinkPad with its 1.5hr battery life!And YES, I have even typed responses on THIS site and others with a tablet.The ability to attach (wireless) a keyboard is a non-issue. Hell, you know how hard it was to get a $22 Logitech wirless keyboard & mouse to work on a Samsung Smart TV? Plug in the dongle, power them up... and wow, the TV (not running a real OS) - detects them and the mouse controls the pointer and I can type in web address or other crap without using the horrible TV remote (A wii-like remote would be nice for modern TVs for computer functions).@crazypcman: Nothing keeps you from buying the $1200 Samsung Slate 7 and installing Linux on it... its not perfect, people are still working out the kinks, but they are running Linux. 18yr olds+ are old enough to die for our country and vote... and as others have pointed out, there are old people who are also stupid... you maybe one of them. There are a lot of idiots, age may or maynot make a difference. A lot of people are buying tablets - I'm over 30... hell, my first computers ran at 1Mhz, for a few years before upgrading to 7mhz with 512k of RAM (drool). The tablet market is enough to change the game for Dell, HP and others. Dell, Acer and HP are sinking.|


    im 24, i look around me and all i see are morons who are close to the same age.
    i see people who are in school who are required to have a tablet for some class books
    i look at kids who want the newest and shiniest thing just because its there
    and i look at people older than me who know noting about computers lean to what they see as simple.

    i dont say im smart either, as i know enough people who think they are smart but when ever they speak or do anything all i see is a moron, but i do know this, with age comes a certain amount of knowledge.

    people in their 20's, most wont think twice about buying that ipad and putting it on a credit card,
    people under 18 usualy have no value of a $ so they are willing to drop that kind of money on a toy if they are able to
    but i see people who are over 30 tend to look at the big picture more often than not.

    what i want to know is if people who understand the value of a $ and have lived a bit still think a tablet is a must buy kind of thing.

    that said much of what i said wasn't directed soley at you, you were just the one i quoted.
    the reason they go for 18 year olds in the military is because they still have that teen age stupidity that they are invincible, fast forward that about 10 or so years, how many people 28+ would be willing to join the military once they realize that life isn't kind?
    and people can vote at 18? that doesn't make them smart... i found out that mickey mouse won the presidential election a few times from write in votes. i honestly believe you should have to take a quiz and you need to pass with 50% before you can vote. i dont care how old you are, its no excuse for ignorance.
  • 1 Hide
    Zingam , October 2, 2012 8:47 AM
    alidanover 30 tend to look at the big picture more often than not.what i want to know is if people who understand the value of a $ and have lived a bit still think a tablet is a must buy kind of thing. that said much of what i said wasn't directed soley at you, you were just the one i quoted.


    Once I have passed 33 I have realize that so much of that cool stuff in life is totally useless. You work your butt off to just buy another expensive TV or car. I've spent most of my younger years in front of a monitor... What did I achieve. I got fat. I got lazy. I got slow.
    Then I have discovered that nothing makes me more happy than being outside doing some physical activity: running, hiking, climbing... Seriously... people need training shoes not smartphones.
    The best use for a tablet I see is to read books on it and save paper but not for the price of iPad. I used to love computer games, gadgets and crap... :D  Now it is so much more amazing to look and feel much better than many 20 years old. I've never been much of an athlete but seriously: 90% of the much younger people doing fitness I see are in worse shape than me.
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