Windows 8 Sales 'Well Below' Projections For Microsoft

Paul Thurrott, a technology blogger and Microsoft insider, has said that Windows 8 PC sales have fallen 'well below' Microsoft's expectations.

"Sales of Windows 8 PCs are well below Microsoft's internal projections and have been described inside the company as disappointing," he claimed. The reason he suggested is "Lackluster PC maker designs and availability."

He also refers to Windows 8 being "confusing" due to its mix of touch and a Windows 7 desktop. The simultaneous release of Windows 8 Pro and Windows RT also caused issues, apparently. While Windows 8 Pro can run older Windows software, Windows RT is unable to do so, which "doesn't make a lick of sense."

Roger Kay, principal analyst at EndPoint Technologies, agreed with Thurrott. "The split between the Windows 8 Pro and RT versions makes the positioning of Windows 8 difficult. The new touch interface is really fantastic for the high-mobility market, like tablets. But turn the whole world upside down for a few tablets?" he told CNET.

Another palpable reason pertaining to lackluster Windows 8 sales is that consumers simply aren't interested in Microsoft's latest operating system, with PC component suppliers suggesting that it'll pick up steam during 2013. Elsewhere, according to a survey, more than half of consumers haven't heard of Windows 8.

Despite the apparent lack of buzz surrounding the OS, as well as a $1.5 billion investment in advertising and marketingfour million units were sold in its first three days of availability.

 

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    Top Comments
  • Make default start screen the desktop. Re-add the start menu. Allow the metro UI be a addition if wanted such as widgets. Work on drivers and fail updates. All my issues solved.
    32
  • Gotta laugh at this : "The reason he suggested is "Lackluster PC maker designs and availability."

    No, maybe it's not selling well because you have basically abandoned the entire PC market with this new design, and we are voting with our wallets!
    30
  • I want to see the return of Aero as well. Even the most budget GPU's can drive Aero and the look of Win 8 and Office 13 is so bland.
    26
  • Other Comments
  • Hello and welcome to last week.
    25
  • Make default start screen the desktop. Re-add the start menu. Allow the metro UI be a addition if wanted such as widgets. Work on drivers and fail updates. All my issues solved.
    32
  • Do they really not understand this:
    Quote:
    While Windows 8 Pro can run older Windows software, Windows RT is unable to do so, which "doesn't make a lick of sense."


    You can't expect ARM CPU's to be able to run old x86 CPU software. Though .NET and web based stuff will work on both, as soon as you load a program that accesses architecture specific commands, you can't expect it to work on both. I might expect this ignorance from the average home user, but not from a tech guy.
    23