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Windows 8 Sales 'Well Below' Projections For Microsoft

By - Source: Paul Thurrot | B 131 comments

Newly released operating system is "confusing".

Paul Thurrott, a technology blogger and Microsoft insider, has said that Windows 8 PC sales have fallen 'well below' Microsoft's expectations.

"Sales of Windows 8 PCs are well below Microsoft's internal projections and have been described inside the company as disappointing," he claimed. The reason he suggested is "Lackluster PC maker designs and availability."

He also refers to Windows 8 being "confusing" due to its mix of touch and a Windows 7 desktop. The simultaneous release of Windows 8 Pro and Windows RT also caused issues, apparently. While Windows 8 Pro can run older Windows software, Windows RT is unable to do so, which "doesn't make a lick of sense."

Roger Kay, principal analyst at EndPoint Technologies, agreed with Thurrott. "The split between the Windows 8 Pro and RT versions makes the positioning of Windows 8 difficult. The new touch interface is really fantastic for the high-mobility market, like tablets. But turn the whole world upside down for a few tablets?" he told CNET.

Another palpable reason pertaining to lackluster Windows 8 sales is that consumers simply aren't interested in Microsoft's latest operating system, with PC component suppliers suggesting that it'll pick up steam during 2013. Elsewhere, according to a survey, more than half of consumers haven't heard of Windows 8.

Despite the apparent lack of buzz surrounding the OS, as well as a $1.5 billion investment in advertising and marketingfour million units were sold in its first three days of availability.

 

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  • 13 Hide
    Anonymous , November 19, 2012 9:32 PM
    I probs say another reason its not sold as many as expected is because ermmm ... maybe Microsoft haven't heard of the world recession yet ? and most of their (home user based) potential customers probs simply dont have the money spare at the mo, so upgrade their PC's might be the last thing they worried about atm ? let alone buy a whole new windows 8 PC. just a guess.
Other Comments
  • 25 Hide
    killerclick , November 19, 2012 9:07 PM
    Hello and welcome to last week.
  • 32 Hide
    Anonymous , November 19, 2012 9:09 PM
    Make default start screen the desktop. Re-add the start menu. Allow the metro UI be a addition if wanted such as widgets. Work on drivers and fail updates. All my issues solved.
  • 23 Hide
    bystander , November 19, 2012 9:10 PM
    Do they really not understand this:
    Quote:
    While Windows 8 Pro can run older Windows software, Windows RT is unable to do so, which "doesn't make a lick of sense."


    You can't expect ARM CPU's to be able to run old x86 CPU software. Though .NET and web based stuff will work on both, as soon as you load a program that accesses architecture specific commands, you can't expect it to work on both. I might expect this ignorance from the average home user, but not from a tech guy.
  • 30 Hide
    Anonymous , November 19, 2012 9:12 PM
    Gotta laugh at this : "The reason he suggested is "Lackluster PC maker designs and availability."

    No, maybe it's not selling well because you have basically abandoned the entire PC market with this new design, and we are voting with our wallets!
  • 25 Hide
    weierstrass , November 19, 2012 9:12 PM
    Microsoft was probably the only one expecting Win 8 to sell well. What is Win 8 beside Win 7 + a live tile application?
  • 22 Hide
    wiyosaya , November 19, 2012 9:14 PM
    And it took Micro$oft rocket scientists to figure out that sales are well below projections. :) 

    Maybe Micro$oft will find a way to pull its head out of from where the sun doesn't shine.
  • 15 Hide
    aoneone , November 19, 2012 9:19 PM
    ahahahaha see? I told you windows 8 would tank! ^_^
  • 26 Hide
    Wamphryi , November 19, 2012 9:26 PM
    I want to see the return of Aero as well. Even the most budget GPU's can drive Aero and the look of Win 8 and Office 13 is so bland.
  • 15 Hide
    nforce4max , November 19, 2012 9:28 PM
    To many issues and people are starting to look at Win 8 as the next "Vista" plus the UI sucks! Then there is the bios issue that some have been talking about then there is the well known driver bugs. I wouldn't use it even if it were for free. Even Millennium Edition might be viewed as a better os lol, win 8 is that bad at this time.
  • -4 Hide
    bliq , November 19, 2012 9:29 PM
    ACtually I bought Windows 8 and really like it. Impulse purchase at $40 to replace a Windows 7 OS that I actually really loved- first Windows that I installed once at launch and never had to reinstall. It just worked. I like the tile interface. all the stuff I want to see in one place. I also played around with a windows surface tablet. pretty nice. If it was more like $300, I'd be tempted. But at $500, you just can't ignore apple's ecosystem. And I'm not really a windows guy but you have to give props where it's deserved.
  • 21 Hide
    wildkitten , November 19, 2012 9:32 PM
    Here is where MS went wrong. The Metro UI seems great for tablets and the Win 8 phones because it's designed for touch. However, the vast majority of desktop monitors are not touch based. Make the desktop the default start area again and bring back the Start button (which according to some reports is on it's way back) and let Metro be something someone can switch into instead of Metro being the default.

    But this also brings up another issue. Win 8 just seems like a slight revision of Win 7. They should not have made this a whole new OS, but rather a SP for Win 7 and waited until they had much more signifacnt upgrades for a whole new OS release.
  • 13 Hide
    Anonymous , November 19, 2012 9:32 PM
    I probs say another reason its not sold as many as expected is because ermmm ... maybe Microsoft haven't heard of the world recession yet ? and most of their (home user based) potential customers probs simply dont have the money spare at the mo, so upgrade their PC's might be the last thing they worried about atm ? let alone buy a whole new windows 8 PC. just a guess.
  • 22 Hide
    kingnoobe , November 19, 2012 9:33 PM
    Um why would it sell well? Windows 7 has proven itself, far from being old, and you don't get much of a boost in upgrading. If anything in this case it has the potential to be more of head ache then anything else.
  • 21 Hide
    erick81 , November 19, 2012 9:42 PM
    The lack DX 11.1 which I have heard is only for 3-D does not make me want to switch from W7 but the lack of a second service pack and the prospect of a viable Steam program on Ubuntu will make me switch from a paid Os to a free one pretty quick.
  • -4 Hide
    jojesa , November 19, 2012 9:43 PM
    Give me back the Start menu and I will buy 3 copies
  • 16 Hide
    HenrikG , November 19, 2012 9:53 PM
    Microsoft projected good sales? That's like saying the Republicans projected a win. So much so that they didn't even write a concession speech.
  • 22 Hide
    twelve25 , November 19, 2012 9:53 PM
    I see lots of "fail" with this launch.

    First, the product is confusing to the customer. All the commercials show touch screen devices, but 99% of home computers and laptops do not have a touch screen. So many people aren't even sure if it is a regular windows for regular computers.

    Second, people like their start menu and the metro UI is odd to navigate by mouse. I imagine you'd get used to it, but why?

    Third, branding both regular intel-based and mobile versions of the product with the same OS name confuses customers. So which apps run on which? How does the customer tell? Just calling it Windows implies you could load your favorite Windows apps on it, and you cannot due to the hardware.

    Fourth, launching it all at once shotgun style was a wast of advertising dollars and impact.

    Fifth, Windows 7 is nice and stable and we all know the new versions are still beta until SP1.
  • 4 Hide
    samwelaye , November 19, 2012 9:53 PM
    erick81 the prospect of a viable Steam program on Ubuntu will make me switch from a paid Os to a free one pretty quick.


    Just because there is Steam, doesnt mean all the games will be available on linux. Look at steam for mac: not as many games are available there. Pretty much the only games on linux will be ones using openGL
  • -5 Hide
    pocketdrummer , November 19, 2012 9:56 PM
    Just buy Start8 if you want the start menu back.

    Unfortunately, that won't entirely fix the crap OS.
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