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Apple Forecasted To Become 5th Largest PC Brand in 2013

By - Source: Digitimes | B 48 comments

Digitimes expects Apple will be able to increase its Mac sales enough to become the world's fifth largest PC brand behind HP, Dell, Acer and Lenovo.

The research arm of the publication estimates that Apple will ship about 24 million computers, excluding the iPad line, in 2013. Forecasted shipments for 2012 are 20.8 million units. Digitimes did not release market share estimates.

For the third quarter of this year, Gartner said that Apple shipped 2.08 million Macs in the U.S., which was down 6.1 percent year-over-year, but better than the industry average, which saw a decline of 13.8 percent. The only major PC maker that was able to grow its shipments in the period was Lenovo (+6.1 percent to 1.36 million units). Apple was listed as the third largest PC brand with a market share of 13.6 percent, behind HP with 27.0 percent and Dell with 21.4 percent.

Digitimes estimates that Apple will ship 65 million iPads in 2012 and somewhere between 75 and 85 million in 2013.

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  • 22 Hide
    whitey_rolls1984 , October 26, 2012 3:23 PM
    captainblackoOSX is a much more user friendly system than Windows 8. Im looking forward to switching to mac next year when haswell is released. I believe you pay for what you get when it comes to apple.


    You are kidding right?

    You believe a $1,000 PC with a $30 OS sold for $2500 is getting what you paid for? Go get your head checked buddy.
  • 14 Hide
    Kami3k , October 26, 2012 3:18 PM
    captainblackoOSX is a much more user friendly system than Windows 8. Im looking forward to switching to mac next year when haswell is released. I believe you pay for what you get when it comes to apple.


    I always wondered how it feels to be a drone. Please, tell us how it feels.
Other Comments
  • -3 Hide
    BulkZerker , October 26, 2012 2:55 PM
    Much as i dont care for apple this is probably going to hold true thanks to win 8. Unless generak consumers actually like the metro ui, which i honestly cant see happening thanjs to most users being used to the start button...
  • 14 Hide
    Kami3k , October 26, 2012 3:18 PM
    captainblackoOSX is a much more user friendly system than Windows 8. Im looking forward to switching to mac next year when haswell is released. I believe you pay for what you get when it comes to apple.


    I always wondered how it feels to be a drone. Please, tell us how it feels.
  • 22 Hide
    whitey_rolls1984 , October 26, 2012 3:23 PM
    captainblackoOSX is a much more user friendly system than Windows 8. Im looking forward to switching to mac next year when haswell is released. I believe you pay for what you get when it comes to apple.


    You are kidding right?

    You believe a $1,000 PC with a $30 OS sold for $2500 is getting what you paid for? Go get your head checked buddy.
  • 5 Hide
    ddpruitt , October 26, 2012 3:27 PM
    I don't see this as being a big deal. More people are switching over to tablets and there are fewer companies making PC's on a large scale due to consolidation. Walk into a Best Buy and the PC's are all HPs and Dells anyway. I remember when their used to be Acer, Gateway, Emachines, etc. I imagine that in the future the desktop PC market will be more business oriented than it is now, which would hurt Apple. They may end up number 5 but it'll still be a huge leap to number 4.

    On a side note I think it's ironic that Apple is now a "PC maker" :o 
  • 1 Hide
    Ragnar-Kon , October 26, 2012 3:30 PM
    Yeah... I just don't see the consumer excitement for Windows 8.

    And while the business community will eventually start move to Windows 8 (probably sometime after SP1), there isn't really a compelling reason for them to spend the money to perform the upgrade. And if businesses don't upgrade, then consumers won't have any exposure to it.

    And on the flip side of the pond... Apple is trendy right now, and people want the trifecta of Apple products (Desktop/Laptop, iPad, & iPhone). Apple has done a very good job of selling this trifecta to users.

    Meanwhile we, the die-hard system builder community members, are forced to stay with Windows, and from what I have read so far, most of us are sticking with Windows 7. Not that it matters--we aren't helping either of the top-five PC brands anyway.

    At any rate, the market favors Apple and Apple's products right now. No doubt about it. So I'm not surprised by this forecast.
  • 3 Hide
    ram1009 , October 26, 2012 3:31 PM
    so now we're calling Macs"PCs". I wonder who's idea that is.
  • 4 Hide
    wemakeourfuture , October 26, 2012 3:32 PM
    whitey_rolls1984You are kidding right? You believe a $1,000 PC with a $30 OS sold for $2500 is getting what you paid for? Go get your head checked buddy.


    There's no $1000 PC that offers the same quality display as the the $2500 Macs.

    I wouldn't buy myself a Mac, but just saying. Lets be realistic and compare 'Apples' to 'Oranges' :p 

    A high-end 1080p PC laptop is still at least +$1500-$2000 and that does not have the same display but usually more storage capacity.
  • -3 Hide
    wemakeourfuture , October 26, 2012 3:34 PM
    whitey_rolls1984You are kidding right? You believe a $1,000 PC with a $30 OS sold for $2500 is getting what you paid for? Go get your head checked buddy.


    Also, Apple has traditionally made their money on the hardware not the OS, that's why their OS is cheap.
    Disregarding the new Windows 8 pricing, Apple's OS were really cheap because they had massive margins on hardware. Whereas PC machines had cheaper hardware but going to a full OS was really expensive and upgrades were still triple digits in cost.
  • -5 Hide
    itsnotmeitsyou , October 26, 2012 3:43 PM
    Quote:
    You are kidding right?

    You believe a $1,000 PC with a $30 OS sold for $2500 is getting what you paid for? Go get your head checked buddy.


    assuming you are referring to the MB retina, you do realize the cheapest monitor you can but with 2,560 x 1,600 res is over $1100 yeah? make sure you ad a premium mobo with Thunderbolt, a custom battery pack, and a machined aluminum case. etc...

    I think if you look more closely at what you are getting, design and form-factor included you will find its not that bad of a deal. Surely you could build a machine cheaper. but OEM comparisons are rather modest differences, arguably made up in the build quality.

    but haters gunna hate i s'pose.
  • 3 Hide
    Ragnar-Kon , October 26, 2012 3:43 PM
    ram1009so now we're calling Macs"PCs". I wonder who's idea that is.

    I've always thought PC to mean "personal computer," and a Macintosh is a personal computer. So I'm not sure why people always attributed the term "PC" to Windows-based machine.

    Anyway, if Microsoft (and thus the big-four Windows manufactures) want to keep their dominance, they'll need to come up with something sooner or later. I was just in one of Janssen Pharmaceuticals' administration building the other day and found out that iPads are standard issue. Now employees are starting to request iMacs on their desk instead of the typical Dell.

    One of my college buddies is an IT pro for a hospital in Las Vegas. An iPhone paired with an iPad is standard issue for him as well. These are IT pros here... being given Apple products so they can complete their jobs more effectively. If I was Microsoft I'd be poopin' my pants right now.

    But, for now anyway, Microsoft still dominates. Might be a different story in 5-10 years.
  • 8 Hide
    Camikazi , October 26, 2012 3:52 PM
    Ragnar-KonI've always thought PC to mean "personal computer," and a Macintosh is a personal computer. So I'm not sure why people always attributed the term "PC" to Windows-based machine.

    Apple made that distinction, they are the ones who made the commercials making sure everyone knew that Macs were different from PCs. They are PCs but they try extremely hard to make sure no one thinks of them as PCs.
  • 0 Hide
    Matt C , October 26, 2012 3:59 PM
    Good to see the stock is going strong these past few days, HAHA!

    Good luck to Apple breaking more than 10% market share with OSX in 2013.
  • 5 Hide
    freggo , October 26, 2012 4:02 PM
    "Apple will ship about 24 million computers, excluding the iPad line"

    I'd not count the iPad ( or any other 'pad') as a computer, neither are smart TVs.
    I think we should differentiate by what a device is used for, not whether or not it has a CPU in it.

    Otherwise, I just bought a new refrigerator... it has a computer and a touch screen; i.e. a 'computer' !
  • 4 Hide
    godfather666 , October 26, 2012 4:05 PM
    If Microsoft would just allow users to boot straight to the desktop, and bring back the Start Menu, they'd have a best seller. The OS does bring a lot of performance enhancements and costs relatively little.

    But, alas...
  • 3 Hide
    freggo , October 26, 2012 4:10 PM
    Ragnar-Kon...Pharmaceuticals' administration...These are IT pros here... being given Apple products so they can complete their jobs more effectively.


    Get real, Pharma has deep pockets and he managed to sweet talk his bosses into getting him the toys he can not afford privately. Seen it many times.
    MAC PCs will never replace Windows boxes in the mass market. Price is one issue, and compatibility and serviceability another.

    Just a few minutes ago I had a call from a client who runs a small printing company. When she started out she-against better advice- opted for Macs instead of PCs. Had a hard drive crash... and Apple quoted her a 2 week turn around.
    She's basically out of business now. With a PC we'd have walked over to the local PC place, picked up a new drive and she'd be back in business by the next morning.

  • -2 Hide
    wemakeourfuture , October 26, 2012 4:30 PM
    Matt CGood to see the stock is going strong these past few days, HAHA!Good luck to Apple breaking more than 10% market share with OSX in 2013.


    You do know Google and Apple have both gone down 12.5 - 13% in the past month. And Microsoft is down about 8% in the same time period.
  • 6 Hide
    mrmaia , October 26, 2012 5:10 PM
    wemakeourfutureThere's no $1000 PC that offers the same quality display as the the $2500 Macs.I wouldn't buy myself a Mac, but just saying. Lets be realistic and compare 'Apples' to 'Oranges' A high-end 1080p PC laptop is still at least +$1500-$2000 and that does not have the same display but usually more storage capacity.


    So you judge a computer by its display, and is comparing a desktop to laptops? Come on, I know Apple fanboys can't be that stupid.
  • -1 Hide
    Ragnar-Kon , October 26, 2012 5:13 PM
    freggoGet real, Pharma has deep pockets and he managed to sweet talk his bosses into getting him the toys he can not afford privately. Seen it many times.MAC PCs will never replace Windows boxes in the mass market. Price is one issue, and compatibility and serviceability another.

    Pharma does have deep pockets, yes, but doesn't change the fact they opted to give all of their employees an iPad instead of a Windows tablet or Android.

    And my friend has been adamantly against Apple ever since an battery update tanked his Macbook (his one and only Apple product) seven years ago, and Apple refused to replace it. He doesn't need Apple toys anyway, he owns a Galaxy S2 and a Galaxy Tab. The only reason why he got an iPhone and an iPad because they are standard issue for the entire IT department of 37 employees, not because he sweet talked his bosses.

    Anyway, my point is that Mac machines ARE starting to replace Windows boxes. Not on a mass scale yet... not by a long shot. But in certain areas (these areas aren't small either)... it is happening.
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