Hopefully they won't be super overpriced.

Well, when you aim for success, you aim at those viewed as the best. I just hope they aren't looking to do prices greater than Apples' as well...

They already have better products then apple (I find.)

they are better than apple, maybe not aesthetically, but in shear function they are

Yes, to an extent, they do. Now they have to make it more prettyful.

I thought they already did.
I'm on my 4th Asus mobo, and am very happy.

Woohoo SWEET! Frankly, I don't think it will take all that much to crush Apple and take away it's computer market share - except of course for fanboys and girls who will buy Apple regardless.

Asus gunning for the iPhone too is extra delicious. I think Asus might have the right attitude and common sense to realize that what you need to compete with it is a better product, not an 'almost-as-good' product.

They should have chosen a goal that they aren't already accomplishing. Their leaked 2010 goal roadmap lists "have 100% of employees breathe air". That may be hard for Asus to pull off as well.

Asus Mobos rock already...... and Apples mobos...well...sux

""Apple has always been admired (or at the very least, noticed) for its design""

Indeed... Design is everything for Apple. They certainly don't have the superior hardware.

Cudos to Asus whom ive always loved thier hardware.

thats a great goal, when I bring my asus laptop to my graphic design class and they all have macbook pros, there is definitely a difference in the design of the machine, but the parts inside were close to identical.

I hope all pc vendors can try to make better built machines. If anyone can do it though Asus might have the resources. They just have to remember less is more.

And what about a super nice phone that isn't the iphone. I have read that the Palm pre is better in some regards but still clunky compared to appple's device. Cell phone companies really need to step it up, its been two years.

Shiny. =3 Shiny attracts me. specs may make me re-consider though.

Shiny. =3 Shiny attracts me. specs may make me re-consider though.

Damn toms hardware and its messed up commenting system....

Am I the only person who hates the look of Apple's products? I mean, all I ever hear about them is that they're sleek and sexy and stuff. I think they're downright ugly.

One suggestion would be to offer a proper linux distro of your own instead of the stripped down flavor of the month redistrobution.
Asus, you make some of the best hardware on the planet but if you keep pushing 'it's better with windows' your not gonna over come Apple in mindshare. I have seen too many people in the past blame the OEM when windows crashes or the computer is bloated and slow.
It's hard to make the case, because it takes years to build market share with a new OS. But a well build computer with a solid operating system in default configuration goes along way in convincing people of your brand.

Asus has always been better.

HP and Dell have both tried this, and in some ways succeeded. The new 10" netbooks from HP and Dell look very nice, sleek, and impressive, and they work quite well.

Asus already has the reliability and solid reputation they need. If they can makes some thinner and less ugly netbooks (which they already are) and get this nice keyboard PC out on the market, I don't see any reason why they can't beat the tar out of a company that I think they're already beating. Asus > Apple. Been that way for a long time, I think.

P5Q Pro, anyone?

I am very disappointed in this announcement. Why is ASUS aiming to make a better product then Apple when they have been doing that for years? Thats not exactly setting the bar high. They should instead be aiming at remaining the best OEM manufacturer. MSI and ACER have been gaining alot of ground in the same segment.

"Give me black"

I'm not a big Apple fan but not nearly the hater that a lot of you idiots are but Apple had a black MacBook for a very long time. Pretty funny that you would mention black as a knock AGAINST Apple.

I like Asus products, but their computers have an odd appearance. Except for Eee line, I find their computers look a bit plasticky. Also, they always appear to be directed towards gamers (from what I've seen). They are innovative, though, and make fine computer products and their computers always offer good bang for the buck. I think, however, that they underestimate the importance of advertising. I think Apple proved that you can sell an inferior product (component wise) based on advertising and a slick design. Most people don't even know what components their computers use. Most people by what they see on TV and what looks good a Best Buy. Asus may want to reconsider and advertise. The readers of Tom Hardware know and trust Asus, but most of the world has never heard of them. I bet if you asked most people who makes the Eee pc, they couldn't even name the company. In my mind, though, they could are more capable of starting a new paradigm for computer platforms, sort of like the netbook, than directly compete with Apple. They should out compete Apple by delivering a more efficient product, not try and beat Apple at its own game. At the least, they should advertise.

Yeah, great... like the T91 which will have an internal battery versus an easily swapped and upgraded user accessible one - I guess ASUS doesn't want to make computers better than Apple, they just want to make them like Apple.

I've owned 5 different Asus MoBo's through the years, and a few of their other products. So really, good luck guys, wish you the best in your endeavor, just don't forget the quality your products already have.

Asus already makes motherboards for Apple products, and yes they have better products than Apple.

Apple products are lower hardware, on a reasonable stable OS.
You buy an apple for the OS, not for the hardware; besides most of apple's past hardware really is ugly! I mean, look at their 2.1 system...
Even their pc's for years where not better looking than a modcase which one could buy for a PC; and on a windows PC still be cheaper than on an apple.

Long live ASUS,Gigabyte and TPB!

have 2 asus notebooks (new g71gs and the old asus G2S-B2) have had at least 6 motherboards and every computer i build for friends all of asus which is around 15 computers. So all in all Asus kicks ass and apple laptops are ugly as hell and suck ass compared to any of my asus laptops.

Make a sleek shiny black laptop and put a Linux distro on it that has sup3r-L337 uber-eye-candy, instantly pwning Apple in form and functionality. There are any number of distros that do(or can) have far flashier designs than Vista/W7/OSX. My crappy 5 y/o Dell turns heads at the coffee shop, people don't even notice that it's a crappy 5 y/o Dell if the Desktop/eye-candy is up.

I've always liked Asus computers. Their laptops have more things in it for the price compared to others, and it has better build quality than HP laptops. If they make a tablet PC, I'll be all over it.