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Asus Vows to Make Products Better Than Apple

By - Source: Tom's Hardware US | B 44 comments

In the world of computing, Apple has always been admired (or at the very least, noticed) for its design. No matter what a diehard PC may feel about Apple, there’s little argument that style is a big part of the company’s products’ luster.

Asus is now aiming directly at Apple. Instead of competing against rival PC OEMs, the Taiwanese computer maker is looking straight at making better products than Apple.

“Our goal is to provide products that are better than Apple’s,” said Jonathan Tsang, the vice chairman of Asus, in an interview with the New York Times.

Tsang added that Asus spends a large portion of its funds on engineering, which leaves little left over for marketing campaigns. Instead, Asus hopes to win over consumer spending with more innovative designs.

While Asus’ products today are rarely compared to Apple’s, there’s no question that Asus is innovating with its Eee product line. Asus pioneered the netbook with its early Eee PCs. Now Asus is working on a whole new computer form factor by putting the hardware directly inside a keyboard paired with a built-in screen, set for a release late June.

Asus will soon also compete against Apple in the mobile phone arena with its partnership with Garmin.

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  • 34 Hide
    radium69 , June 10, 2009 6:43 PM
    They already have better products then apple (I find.)
  • 28 Hide
    daft , June 10, 2009 6:44 PM
    they are better than apple, maybe not aesthetically, but in shear function they are
  • 16 Hide
    Vettedude , June 10, 2009 6:33 PM
    Hopefully they won't be super overpriced.
Other Comments
  • 16 Hide
    Vettedude , June 10, 2009 6:33 PM
    Hopefully they won't be super overpriced.
  • 9 Hide
    jacobdrj , June 10, 2009 6:35 PM
    Well, when you aim for success, you aim at those viewed as the best. I just hope they aren't looking to do prices greater than Apples' as well...
  • 34 Hide
    radium69 , June 10, 2009 6:43 PM
    They already have better products then apple (I find.)
  • 28 Hide
    daft , June 10, 2009 6:44 PM
    they are better than apple, maybe not aesthetically, but in shear function they are
  • 13 Hide
    jacobdrj , June 10, 2009 6:45 PM
    Yes, to an extent, they do. Now they have to make it more prettyful.
  • 16 Hide
    tenor77 , June 10, 2009 6:45 PM
    I thought they already did.
    I'm on my 4th Asus mobo, and am very happy.
  • 9 Hide
    Marcus52 , June 10, 2009 6:48 PM
    Woohoo SWEET! Frankly, I don't think it will take all that much to crush Apple and take away it's computer market share - except of course for fanboys and girls who will buy Apple regardless.

    Asus gunning for the iPhone too is extra delicious. I think Asus might have the right attitude and common sense to realize that what you need to compete with it is a better product, not an 'almost-as-good' product.

    ;) 
  • 8 Hide
    Anonymous , June 10, 2009 7:16 PM
    They should have chosen a goal that they aren't already accomplishing. Their leaked 2010 goal roadmap lists "have 100% of employees breathe air". That may be hard for Asus to pull off as well.
  • 10 Hide
    IronRyan21 , June 10, 2009 7:23 PM
    Asus Mobos rock already...... and Apples mobos...well...sux
  • 12 Hide
    grieve , June 10, 2009 7:35 PM
    ""Apple has always been admired (or at the very least, noticed) for its design""

    Indeed... Design is everything for Apple. They certainly don't have the superior hardware.

    Cudos to Asus whom ive always loved thier hardware.
  • 4 Hide
    gcolefla , June 10, 2009 7:37 PM
    thats a great goal, when I bring my asus laptop to my graphic design class and they all have macbook pros, there is definitely a difference in the design of the machine, but the parts inside were close to identical.

    I hope all pc vendors can try to make better built machines. If anyone can do it though Asus might have the resources. They just have to remember less is more.

    And what about a super nice phone that isn't the iphone. I have read that the Palm pre is better in some regards but still clunky compared to appple's device. Cell phone companies really need to step it up, its been two years.
  • -1 Hide
    Gin Fushicho , June 10, 2009 7:39 PM
    Shiny. =3 Shiny attracts me. specs may make me re-consider though.
  • -5 Hide
    Gin Fushicho , June 10, 2009 7:40 PM
    Shiny. =3 Shiny attracts me. specs may make me re-consider though.
  • 10 Hide
    Gin Fushicho , June 10, 2009 7:41 PM
    Damn toms hardware and its messed up commenting system....
  • 8 Hide
    frozenlead , June 10, 2009 7:41 PM
    Am I the only person who hates the look of Apple's products? I mean, all I ever hear about them is that they're sleek and sexy and stuff. I think they're downright ugly.
  • 3 Hide
    lifelesspoet , June 10, 2009 7:46 PM
    One suggestion would be to offer a proper linux distro of your own instead of the stripped down flavor of the month redistrobution.
    Asus, you make some of the best hardware on the planet but if you keep pushing 'it's better with windows' your not gonna over come Apple in mindshare. I have seen too many people in the past blame the OEM when windows crashes or the computer is bloated and slow.
    It's hard to make the case, because it takes years to build market share with a new OS. But a well build computer with a solid operating system in default configuration goes along way in convincing people of your brand.
  • 5 Hide
    leafblower29 , June 10, 2009 7:58 PM
    Asus has always been better.
  • 3 Hide
    the_one111 , June 10, 2009 8:19 PM
    frozenleadAm I the only person who hates the look of Apple's products? I mean, all I ever hear about them is that they're sleek and sexy and stuff. I think they're downright ugly.

    I agree. I have never found them attractive. Give me black, not some lame white hospital looking color.
  • 1 Hide
    TheZander , June 10, 2009 8:33 PM
    HP and Dell have both tried this, and in some ways succeeded. The new 10" netbooks from HP and Dell look very nice, sleek, and impressive, and they work quite well.

    Asus already has the reliability and solid reputation they need. If they can makes some thinner and less ugly netbooks (which they already are) and get this nice keyboard PC out on the market, I don't see any reason why they can't beat the tar out of a company that I think they're already beating. Asus > Apple. Been that way for a long time, I think.

    P5Q Pro, anyone?
  • -6 Hide
    falchard , June 10, 2009 8:47 PM
    I am very disappointed in this announcement. Why is ASUS aiming to make a better product then Apple when they have been doing that for years? Thats not exactly setting the bar high. They should instead be aiming at remaining the best OEM manufacturer. MSI and ACER have been gaining alot of ground in the same segment.
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