Asus Vows to Make Products Better Than Apple
In the world of computing, Apple has always been admired (or at the very least, noticed) for its design. No matter what a diehard PC may feel about Apple, there’s little argument that style is a big part of the company’s products’ luster.
Asus is now aiming directly at Apple. Instead of competing against rival PC OEMs, the Taiwanese computer maker is looking straight at making better products than Apple.
“Our goal is to provide products that are better than Apple’s,” said Jonathan Tsang, the vice chairman of Asus, in an interview with the New York Times.
Tsang added that Asus spends a large portion of its funds on engineering, which leaves little left over for marketing campaigns. Instead, Asus hopes to win over consumer spending with more innovative designs.
While Asus’ products today are rarely compared to Apple’s, there’s no question that Asus is innovating with its Eee product line. Asus pioneered the netbook with its early Eee PCs. Now Asus is working on a whole new computer form factor by putting the hardware directly inside a keyboard paired with a built-in screen, set for a release late June.
Asus will soon also compete against Apple in the mobile phone arena with its partnership with Garmin.

I'm on my 4th Asus mobo, and am very happy.
I'm on my 4th Asus mobo, and am very happy.
Asus gunning for the iPhone too is extra delicious. I think Asus might have the right attitude and common sense to realize that what you need to compete with it is a better product, not an 'almost-as-good' product.
Indeed... Design is everything for Apple. They certainly don't have the superior hardware.
Cudos to Asus whom ive always loved thier hardware.
I hope all pc vendors can try to make better built machines. If anyone can do it though Asus might have the resources. They just have to remember less is more.
And what about a super nice phone that isn't the iphone. I have read that the Palm pre is better in some regards but still clunky compared to appple's device. Cell phone companies really need to step it up, its been two years.
Asus, you make some of the best hardware on the planet but if you keep pushing 'it's better with windows' your not gonna over come Apple in mindshare. I have seen too many people in the past blame the OEM when windows crashes or the computer is bloated and slow.
It's hard to make the case, because it takes years to build market share with a new OS. But a well build computer with a solid operating system in default configuration goes along way in convincing people of your brand.
I agree. I have never found them attractive. Give me black, not some lame white hospital looking color.
Asus already has the reliability and solid reputation they need. If they can makes some thinner and less ugly netbooks (which they already are) and get this nice keyboard PC out on the market, I don't see any reason why they can't beat the tar out of a company that I think they're already beating. Asus > Apple. Been that way for a long time, I think.
P5Q Pro, anyone?