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Intel Praises iPad; Makes Atom Secret 4G Weapon

By - Source: Tom's Hardware US | B 26 comments

Intel is planning to integrate wireless baseband technology into the Atom, making it a powerful smartphone/tablet SoC.

The iPad, like it or not, has executed better than any other tablet offered to the market. Intel CEO Paul Otellini heaped praised on the Apple tablet early on during the investor call following announcement of the chipmaker's positive financial results.

"I know that the big question on everyone’s mind is how Intel will respond to new computing categories where Intel currently has little presence, specifically tablets," said Otellini. "Let me take a minute and give you my perspective on this. We think tablets are exciting and we fully welcome their arrival. Apple has done a wonderful job reinventing the category. We believe that like netbooks, tablets will expand the term for computing overall with a new form factor and new uses that bring computing to even more aspects of our lives.

"Will they impact PC sales? Sure. At the margin, they probably will. Consumers will have a limited amount of discretionary income and some will choose to purchase a tablet instead of upgrading at existing PC or purchasing a netbook in any given period."

So the CEO of Intel realizes that Apple's winning the market when it comes to tablets, but Intel is ready to fight hard.

"At Intel, we are going to utilize all of the assets that are disposal to win this segment; the world’s best silicon process technology, the best compute architecture, and our global scale," Otellini continued. "We are deeply engaged with a number of partners to bring to market innovative tablet solutions. Our design win momentum is very strong, and in the coming months and quarters, you will see Intel solutions that run on Windows, Android and MeeGo operating systems across a variety of form factors and price points. We fully expect to participate broadly and profitably in this category, and that in the end, the tablet category will be additive to our bottom line and not take away from it."

One technology that Intel hopes to lead it into winning the tablet space is the Oak Trail Atom platform. We're all familiar with the low-power computing aspect of the Atom in netbooks, but now Intel is retooling the little CPU to include 3G and 4G wireless chips as part of the SoC. The integration of processor and baseband technologies should make the Oak Trail Atom a rather compelling solution for tablets and even smartphones.

Source: Cnet

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  • 24 Hide
    back_by_demand , October 14, 2010 11:59 AM
    Intel is a bit slow, same as Microsoft is.
    But once those big wheels start rolling they are a 800 ton gorilla you can't mess with.
    Apple can have the first year of the new tablet era, but this is a marathon - not a sprint.
  • 15 Hide
    lejay , October 14, 2010 12:08 PM
    nxymIntel.........please die

    That's constructive. Grow up, please.
    Intel just had their best quarter ever. They're doing pretty good.
Other Comments
  • 24 Hide
    back_by_demand , October 14, 2010 11:59 AM
    Intel is a bit slow, same as Microsoft is.
    But once those big wheels start rolling they are a 800 ton gorilla you can't mess with.
    Apple can have the first year of the new tablet era, but this is a marathon - not a sprint.
  • -5 Hide
    sudeshc , October 14, 2010 12:02 PM
    i think if tablets can do things which netbooks can do, then everyone prefer tablets as they would be more fun than netbooks.
    Manufacturers should try to bring a bit more computing power to tablets and try to bring them onpar with netbooks.
  • 0 Hide
    r3t4rd , October 14, 2010 12:07 PM
    So what is Otenilli praising - Apple's mediocre hardware and blown up iPod or is it Apple's marketing? If its marketing yes, Apple gets praises from me as well...regardless how much I dispise them.

    Innovation and Apple...nope. Apple does not innovate they aggregate what others innovate with marketing brilliance. Gota love the Marketing Elephant that is Apple - that is all that Apple is really.
  • 5 Hide
    THEfog101 , October 14, 2010 12:07 PM
    nxymIntel.........please die


    In soviet Russia, Intel thinks the same about you!
  • 2 Hide
    CTPAHHIK , October 14, 2010 12:07 PM
    It's about time to give Qualcomm a good kick. Their technology is years behind due to lack of competition.
  • 15 Hide
    lejay , October 14, 2010 12:08 PM
    nxymIntel.........please die

    That's constructive. Grow up, please.
    Intel just had their best quarter ever. They're doing pretty good.
  • 3 Hide
    back_by_demand , October 14, 2010 12:22 PM
    CTPAHHIKIt's about time to give Qualcomm a good kick. Their technology is years behind due to lack of competition.

    It's not harmed their uptake in the smartphone market though
  • 3 Hide
    dallaswits , October 14, 2010 1:02 PM
    Seems like AMD needs to get off their duff as well.

    Problem is that Intel doesn't get the "low power" thing as well as these ARM chip manufacturers. Nor is their RISC "in-line" architecture as good as their PC processors. They are currently outclassed and outnumbered in the processor niche they are aiming Atom at....
  • -6 Hide
    nforce4max , October 14, 2010 1:14 PM
    what some think of as a 800 ton gorilla I think of as a 40,000 ton diseased hog. To greedy for free market competition!!!
  • -8 Hide
    tommysch , October 14, 2010 1:26 PM
    nxymIntel.........please die


    Like AMD was able to produce a decent CPU anyway... I dont like inferior products.
  • -5 Hide
    LORD_ORION , October 14, 2010 1:35 PM
    LOL, and then they'll put an Intel IGP on it, and kill it.

    Seriously, they can't use AMD, and Nvidia is looking for leverage...

    Screwed themselves into a corner.
  • -5 Hide
    L0tus , October 14, 2010 1:42 PM
    sudeshci think if tablets can do things which netbooks can do, then everyone prefer tablets as they would be more fun than netbooks. Manufacturers should try to bring a bit more computing power to tablets and try to bring them onpar with netbooks.


    Spot on mate! Assuming the same hardware performance, I'd fancy a tablet over a netbook any day. I'd never buy an iPad cos I don't like the "controlled environment" that comes with the Apple territory. So I'm looking forward to the blackpad (that's right...BLACKPAD!...not that playbook shite...sounds like some bloody porno device).
  • -3 Hide
    alyoshka , October 14, 2010 2:14 PM
    I just hope Intel is ready to ride the Mercedes way..... all though we know experience is the best teacher, but, Intel, of all the companies don't really need the bumpy ride with an Apple in the wrong place.... :) 
  • 1 Hide
    donovands , October 14, 2010 2:15 PM
    L0tusAssuming the same hardware performance, I'd fancy a tablet over a netbook any day..


    This. What Intel doesn't understand is that it isn't necessarily the most powerful machine that wins, it's the best designed. An iPad has a 'geek chic' appeal. It's a mediocre piece of overpriced garbage hardware-wise, but a Dynamo juggernaut design-wise. It looks good, is powerful enough to do the tasks it was made to do, and appeals to our snobby side. You can make a windows version 10x more powerful but only tech heads will buy it if it isn't sleek and sexy.
  • -4 Hide
    alexttlyrocks , October 14, 2010 2:18 PM
    back_by_demandIntel is a bit slow, same as Microsoft is.But once those big wheels start rolling they are a 800 ton gorilla you can't mess with.Apple can have the first year of the new tablet era, but this is a marathon - not a sprint.


    ah but therein lies your problem. Apple is as well is an 800 ton gorilla. now lets see both those 800 ton gorillas fight to death!
  • 0 Hide
    harth13 , October 14, 2010 2:52 PM
    that's genius
  • 0 Hide
    formin , October 14, 2010 3:02 PM
    i dont count it as a system on a chip untill they get the io controllers in there too
  • 0 Hide
    rpgplayer , October 14, 2010 3:09 PM
    nforce4maxwhat some think of as a 800 ton gorilla I think of as a 40,000 ton diseased hog. To greedy for free market competition!!!


    you just laid out a contradiction in terms, greed and free market go hand in hand.
  • 1 Hide
    bamslang , October 14, 2010 3:17 PM
    I would love a tablet, but I refuse to pay a premium for one over a netbook. Right now, Desktop > Laptop > Tablet for my needs. Once someone releases a tablet that is on par with other laptops/notebooks at same price, then we'll talk.
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