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Apple Defends iPad Mini's $329 Price

By - Source: Reuters | B 48 comments

Apple marketing chief Phil Schiller points to 9-inch iPad's commercial success.

Due to the tablet apparently offering higher quality, Apple marketing chief Phil Schiller believes the iPad Mini warrants a higher price tag than its rivals.

Rival 7-inch tablets cost as little as $199, but the iPad Mini will set consumers back $329. However, during an interview with Reuters, Schiller defended the price of the recently unveiled 7.9-inch tablet by saying customers have been shelling out more cash for the 9.7-inch iPad over its competition.

"The iPad is far and away the most successful product in its category. The most affordable product we've made so far was $399 and people were choosing that over those devices," Schiller said. "And now you can get a device that's even more affordable at $329 in this great new form, and I think a lot of customers are going to be very excited about that."

"Others have tried to make tablets smaller than the iPad and they've failed miserably," Schiller said regarding the iPad Mini's thin and light design. "These are not great experiences."

The iPad Mini least-expensive variant is $329 for the 16GB W-Fi version. Rival 7-inch tablets such as Google's Nexus 7, Amazon's Kindle Fire HD and the Samsung Galaxy Tab 2.0 sell for $199. While Google's Nexus 7 only comes with 8GB of storage, the Kindle Fire HD sells for the same $199 price and matches the iPad mini's 16GB of storage.

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  • 41 Hide
    AsTheDeath , October 24, 2012 9:39 PM
    In other words: "We know it's overpriced, but people still buy it, so what would you do?"
  • 34 Hide
    ddpruitt , October 24, 2012 9:43 PM

    "Others have tried to make tablets smaller than the iPad and they've failed miserably,"

    Really, has no one clued this man in on the Nexus 7, Kindle Fire, Galaxy Tab....

    You know the tablets that Apple is copying.
  • 29 Hide
    nbelote , October 24, 2012 9:35 PM
    It's still way too overpriced like all of Apple's stuff.
Other Comments
  • 29 Hide
    nbelote , October 24, 2012 9:35 PM
    It's still way too overpriced like all of Apple's stuff.
  • 20 Hide
    brushrop03 , October 24, 2012 9:38 PM
    LoL. What world does this guy live on? You have a more inferior product and price it $130 more?

    Now if this thing had the same specs (or even similar) as the iPad 3 (not the one they just announced), I would say sure. But fairly underpowered CPU and Screen that is way lacking? Come on...
  • 41 Hide
    AsTheDeath , October 24, 2012 9:39 PM
    In other words: "We know it's overpriced, but people still buy it, so what would you do?"
  • 20 Hide
    bryonhowley , October 24, 2012 9:41 PM
    And most of the other tablets allow to expand the storage space with SD cards the Ipad does not!
  • 34 Hide
    ddpruitt , October 24, 2012 9:43 PM

    "Others have tried to make tablets smaller than the iPad and they've failed miserably,"

    Really, has no one clued this man in on the Nexus 7, Kindle Fire, Galaxy Tab....

    You know the tablets that Apple is copying.
  • 17 Hide
    arcticfury , October 24, 2012 9:44 PM
    Sounds like a repugnant politically correct defense for a high price; Apple has to maintain its image as a status-symbol product.

    Too bad the crazy profit margin is unusable since Apple files their profits away overseas.
  • -3 Hide
    classzero , October 24, 2012 9:45 PM
    I was excited over the iPad mini but at 329 I don't think so. For a measly 70 I can get the full iPad. So it looks like Nexus 7 and full size iPad. I may not get the nexus and wait to see what microsoft offers. I have two android devices that are just Meh.
  • 24 Hide
    Markon101 , October 24, 2012 9:46 PM
    It doesn't have a GPS, it has a lower resolution screen than the nexus 7, and it costs more. (Not to mention it's bigger, which may be an up for some people; but not me.)
  • 10 Hide
    brushrop03 , October 24, 2012 9:47 PM
    tramitDepends, if that product does what you need it to do and if it brings a little happiness to your short time on this planet. Who are we to judge people by how they spend their own hard earned money. Unless someone on welfare is buying this stuff....

    True. But I still feel it's overpriced when you compare it to the regular iPad.
  • 13 Hide
    bak0n , October 24, 2012 10:05 PM
    I bought 3 kindle fire HD's right before the sales tax slap here in CA. Works perfect for everything I need it for. Plus we got book sharing across them and I don't have to ever see Itunes.
  • 4 Hide
    acadia11 , October 24, 2012 10:15 PM
    They couldn't give me an ipad mini. I don't know what they were thinking with that price point.
  • -7 Hide
    rohitbaran , October 24, 2012 10:20 PM
    It's magical, beautiful, incredible. Enough said.
  • 7 Hide
    fonzy , October 24, 2012 10:37 PM
    Patent 7.9 inches Apple, I dare ya!
  • 15 Hide
    sivaseemakurthi , October 24, 2012 10:47 PM
    " customers have been shelling out more cash for the 9.7-inch iPad over its competition".
    Looks like apple knows that consumers are ready to pay more money for their products. No wonder they are overcharging them.
  • 21 Hide
    Anonymous , October 24, 2012 10:49 PM
    The iSheep will buy it regardless of reality.
  • 20 Hide
    spartanmk2 , October 24, 2012 10:51 PM
    Who cares... only the informed people know to stay away from apple and their 50% profit margin mandate.
  • -9 Hide
    john_4 , October 24, 2012 11:36 PM
    With the price of memory now days I would think they would start out with a minimum of 32 Gb of storage. These companies should advertise their free storage, not what it has then they use up half of it. I'm am Apple fan but this is too pricy for 16Gb. I will stick with my 13" Macbook Pro.
  • 6 Hide
    boiler1990 , October 24, 2012 11:37 PM
    I was interested since I'd like something a little less rectangular like my N7, but $329 killed it for me.
  • 14 Hide
    house70 , October 25, 2012 12:17 AM
    "Others have tried to make tablets smaller than the iPad and they've failed miserably," Schiller said.... "

    Poor ba$tard, he must have tried really hard to say that with a straight face. Either that, or the part of his brain that ever heard of Amazon's tablets and Nexus 7 was lobotomized before this speech.
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