Intel: Atom is Eating into Celeron, and That's OK
That's not the same as eating celery, right?
These days when someone is in the market for a portable computer, the choices now include netbooks. Most casual internet users mainly surf the web according to their interests and keep communicate via email and social networking sites.
With netbooks being the inexpensive solutions that they are, it’s easy to see why they’re eating into sales of notebooks. In fact, Intel puts netbook cannibalization of notebooks at around 16 percent – which means that the notebook segment lost around a sixth of its sales to the cheaper netbooks. This is of some concern to the industry as lower priced products could mean lower profits, but Intel doesn’t seem worried.
In fact, Intel argues that netbooks aren’t exactly taking over notebooks, at least not in a negative way, and has more untapped selling potential.
“The market has not all lept over to Netbooks,” said Intel Chief Sales and Marketing Officer Sean Maloney, according to CNet. “We're very comfortable with having established the (Netbook) category. We believe now that Netbooks are an under-distributed product line.”
Those looking to get a laptop for cheap are likely looking at Celeron-powered machine, and if the consumer buys an Atom instead, that doesn’t bother Intel.
“Atom is eating into Celeron. And we're quite fine with this,” Maloney said.
“There's great concern about the potential of the Atom mix because it's a lower selling price product, but it's also a lower cost product,” said Intel CFO Stacy Smith in a Reuters story. “And that cost really enables us to ramp it without having an adverse effect on the overall product margin of the business.”
Smith added that the Intel Atom costs a quarter of what it does to produce a quad-core chip (without specifying which quad-core).
This summer those shopping for a laptop will get another option thanks to Intel rolling out CULV (consumer ultra low voltage) chips that’ll enable affordable thin and light notebooks priced between netbooks and full-featured notebooks. We’ll likely get to see more of those at Computex next week.

http://www.engadget.com/2008/03/30/atom-processor-to-cost-intel-just-6-to-8/
If price is a factor, the AMD64 X2 dual core CPUs are $30~60 and are easily several times more powerful than Atom, Celerons and Pentium Dual Core, which these AMDs are fine for desktops and can run Vista/Win7.
joefriday, the Celeron brand has had REAL speedstep since Jan 08, started with the 1000 series.
luscious, Atom chips are already dual core AND HT to boot. check out the Atom N330. now what I'm hoping for in the future is a native dual core Atom. Intel is not looking at releasing the next version of the Atom until they have exhausted their supply of old crusty inventory of 945GC chips first. In the mean time, they can play court with nVidia over the Ion and refine the next generation of Atom to truely be a native x86(x64) SOC.
I like when people like you talk out of their ass when they have absolutely no idea wtf they are talking about.....
I have an HP 1035NR netbook with an Atom Processor and I AM RUNNING VISTA ULTIMATE ON IT!!! And guess what???? It runs GREAT!!! The only thing that sucks is GMA graphics but that's Intel's fault...
So don't bash Vista when you have no idea what your talking about... Vista isn't a resource hog... you are just a noob who doesn't know how to use it or configure it correctly...
No ****, sherlock.
Its likely he, and all the people who negative voted your post have never used vista at all, some post-SP1 and are basing their opnion purely on rumour.
Asus had rumors of selling a "keyboard pc" (meaning everything is in the keyboard, just connect the mouse and screen to it and you're ready to go!
1- Try running your vista, a youtube video at full screen while having a virus scanner installed and with AERO on, I mean, that's why you buy vista no? Vista is sloppy even on my C2D 2Ghz laptop!
2- Intel makes the GMA chipset, so it is their fault!
3- Vista is worlds greatest recource hog OS! Can't think of any other OS working so sloppy, no Linux, No other windows, no Mac.. They're all more responsive!
4- You can configure Vista all you want! You can cripple it by disabling services but then you no longer are running Vista. Disabling services makes your OS not run certain tasks; while you can do everything Vista can in XP with half the resources.
Ow, and seemingly you know more about calling people bad words than you know something about pc's!
2- Intel makes the GMA chipset, so it is their fault!
3- Vista is worlds greatest recource hog OS! Can't think of any other OS working so sloppy, no Linux, No other windows, no Mac.. They're all more responsive!
4- You can configure Vista all you want! You can cripple it by disabling services but then you no longer are running Vista. Disabling services makes your OS not run certain tasks; while you can do everything Vista can in XP with half the resources.
Ow, and seemingly you know more about calling people bad words than you know something about pc's!
LOL here's another sheep on the "hate vista" bandwagon. if he had these problems with disabling stuff he wouldn't have mentioned it. sounds like he just has a better laptop or netbook than you
That said, I'd do An Atom N330 on Ion in a heartbeat instead if the case it went in was half decently laid out...